Event Video
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How Marketers and Not Just Marketing Will Be Transformed in the AI Age
Conference Session Videos March 27, 2025In this video, Rishad Tobaccowala provided a perspective on how best to thrive in the upcoming AI age sharing perspectives on how this is different from the shifts that have come before and how best marketers can thrive and work with their external partners to drive growth and succeed in their transformation.
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How Marketers and Not Just Marketing Will Be Transformed in the AI Age
Event Soundbites March 27, 2025Marketing leaders have to upgrade their mental operating systems to achieve organizational growth in the AI age.
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How Nationwide Successfully Rolled Out AI Company-Wide
Conference Session Videos March 27, 2025In this video, representatives from Jasper and Nationwide discussed strategies for how business leaders can lead AI implementation at their organizations, providing real-world examples from Nationwide’s own AI implementation process.
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Liberty Mutual’s Journey to a Data-Driven Marketing Future with Snowflake
Conference Session Videos March 27, 2025In this video, learn how Liberty Mutual is leveraging the Snowflake AI Data Cloud as the foundation for its marketing transformation — enabling seamless data unification, powering memorable campaigns, and driving smarter, privacy-compliant marketing strategies.
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Opening Remarks of the 2025 ANA AI and Technology for Marketers Conference
Conference Session Videos March 27, 2025In this video, Bill Tucker, CEO and Aquila Group and EVP at ANA, delivered the opening remarks of the 2025 ANA AI and Technology for Marketers Conference.
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Starting Your AI Journey — Look Inward Before Looking Ahead
Conference Session Videos March 27, 2025In this video, Steve Bevilacqua, principal consultant at Cella by Randstad Digital, shared statistics related to artificial intelligence (AI) usage from his company’s annual Intelligence Report, and provided some insight into how business leaders can think about implementing the technology at their companies.
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Starting Your AI Journey — Look Inward Before Looking Ahead
Event Soundbites March 27, 2025When starting your AI journey, have a goal, inspire your team, and look at adding AI capabilities with existing enterprise platforms.
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The AI Payoff: How to Move from Efficiency Gains to Real Growth
Conference Session Videos March 27, 2025In this video, a panel of industry experts explored how companies are approaching AI to realize its full potential and maximize its payoff—shifting AI functions from a cost-cutting tool to a powerful growth engine.
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The Answer Economy — What AI Is Saying About Your Brand
Conference Session Videos March 27, 2025In this video from the 2025 ANA AI and Technology for Marketers Conference, Pete Blackshaw, founder and CEO of BrandRank.AI and Lee Beech, senior director of consumer experience and data and transformation at Nestlé, shared insights on brands’ relationships to generative AI.
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The Future of MarTech Leadership
Conference Session Videos March 27, 2025In this session, a leading professor and top marketers came together to share their experience on how to develop powerful MarTech teams, build new marketing capabilities, and create career paths that lead to personal and professional growth.
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Unlocking the Future with Opensource
Conference Session Videos March 27, 2025In this video, explore the transformative power of open source in driving AI innovation. Discover how Meta's commitment to open science and open source has accelerated advancements in foundational models, fostering collaboration across the global AI community and enabling diverse applications.
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AI Agents — The Workforce of Marketing
Event Soundbites March 26, 2025To be viable in the AI era, marketers will have to integrate digital labor in their workflows while keeping their people front and center.
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Creating Visionary Customer Experiences and Revolutionizing Omnichannel Engagement
Conference Session Videos March 26, 2025In this video, Chelsea Kramaritsch, senior manager, customer marketing at Now Optics, and Meghann York, global head of product marketing at SAP, discussed how AI-powered, omnichannel marketing is helping Now Optics deliver personalized experiences at scale.
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How Developments in Data and Technology Have Improved Targeting, Timing, Personalization, and Measurement of Omnichannel Campaigns
Conference Session Videos March 26, 2025In this video, USPS shared how its helping marketers unlock the power of omnichannel campaigns by reducing friction points and enhancing the creative process through AI, automation, and digital integration.
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Innovate with Impact: How to Make Winning Decisions About AI (and Other New Marketing Technologies)
Conference Session Videos March 26, 2025In this video from a session at the ANA’s 2025 AI and Technology for Marketing Conference, CognitivePath put forward a six-phase framework for pursuing marketing innovation.
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Winning Marketing Strategies to Capitalize on Female Fans and Women’s Sports Momentum
Webinar Rewinds March 26, 2025This webinar unpacked winning marketing strategies, fan insights, and case studies on effective creative, media, and brand executions that prove the power of women’s sports fandom in driving reach, resonance, and revenue.
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AI Won’t Steal Your Job, But It Might Steal Our Creativity
Conference Session Videos March 18, 2025In this video, Pip Bingemann, co-founder Springboards.AI, shared how the company has been breaking AI on purpose and turning it from a tool for answers into a tool for inspiration.
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How Generative AI Is Redefining Creativity and Marketing
Conference Session Videos March 18, 2025In this video from a March 2025 ANA Members-Only Conference, Adobe’s Chris Duffey pointed out to content-creating marketers the numerous ways in which they can capitalize on AI, as well as steps to ensure that their use of the technology remains responsible.
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Practical Insights on Navigating the Gen AI Shift with Purpose
Conference Session Videos March 18, 2025In this video, the Brandtech Group shared practical tips on how marketers can leverage their marketing skills, taste, experimentation, and upskilling programs to supercharge their campaigns with generative AI.
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The Creative Shift: Driving Impact Through Curiosity and AI
Conference Session Videos March 18, 2025In this video, Ashley Gilgrist from Canva shared research-backed strategies for incorporating AI into creative workflows. She discussed how AI is evolving into a strategic partner for marketing teams, enabling them to meet growing content demands while maintaining creative quality and team well-being.
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