Event Video
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How Brands Can Drive Global Content and Personalization at Scale
Conference Session Videos May 22, 2024In this video, Shelley Schippert from Brown-Forman discussed how to automate and streamline the complexities of the content supply chain process, the role of a modern, digital asset management platform, and the KPIs to report to your executive teams.
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How to Convince the C-Suite to Invest in MarTech
Event Soundbites May 22, 2024Riham El-Lakany, former chief marketing and communications officer at BJC HealthCare, offered recommendations on how to sell a composable MarTech infrastructure internally.
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Overview of the 2024 ANA Marketing Technology for Marketers Conference
Event Soundbites May 22, 2024In this video, get a two-minute overview of the 2024 ANA Marketing Technology for Marketers Conference.
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Six Tips for Marketing Operations
Event Soundbites May 22, 2024Change management in tandem with organizational enablement is pivotal to a successful CRM program.
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The Meat of Marketing: Sonny’s BBQ’s Data-Driven Journey into the Digital Age
Conference Session Videos May 22, 2024Sonny’s BBQ’s Peter Frey shared the journey of a brand with rich, traditional roots as it navigates through today’s modern digital landscape. This session showcased how integrating cutting-edge data analytics can rejuvenate and redefine the essence of heritage brands.
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The Meat of Marketing: Sonny’s BBQ’s Data-Driven Journey into the Digital Age
Event Soundbites May 22, 2024Creating better team member and guest experiences is the driving force behind the MarTech recipe of Sonny’s BBQ.
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Turbocharging Sales Through Gender-Equal Advertising Strategies
Webinar Rewinds May 22, 2024In an era of evolving consumer dynamics, gender equality in advertising is a game-changer for sustainable growth. In this webinar, explore groundbreaking insights from the 2024 GEMLift study, revealing key trends across gender, race, ethnicity, and generations.
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Betting Big on C-Suite Collaboration to Accelerate Innovation in Martech
Conference Session Videos May 21, 2024In this session, gain invaluable insights from a modern Chief Information Officer (CIO) on the importance of collaboration and unity across the C-Suite to accelerate innovation and investments in technology to drive better business outcomes.
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Betting Big on C-Suite Collaboration to Accelerate Innovation in Martech
Event Soundbites May 21, 2024It’s critical that IT leaders move at the speed of business to avoid siloed decision-making about MarTech investments.
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Creative Is Still the Big Fish in a Sea of Technology and Data
Conference Session Videos May 21, 2024Creative is still the key driver of growth and customer engagement where technology and data are vital to amplifying that great creative and getting it to the right customer at the right time and place with the right message.
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Creative Is Still the Big Fish in a Sea of Technology and Data
Event Soundbites May 21, 2024Marketing technology needs to enable the courage to be creative and take risks.
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How Does an Identity Graph Impact Your Martech Stack?
Conference Session Videos May 21, 2024The Identity Graph strategy you use is the often-unsung hero in your MarTech stack, impacting effectiveness and insight at every step of the campaign. In this video, get examples and perspective on key decisions and considerations that are sometimes unconscious.
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Redefining Marketing Performance in a Privacy-First World
Conference Session Videos May 21, 2024In this video, learn about five ways the world’s most advanced marketers are evolving to gain a competitive advantage ahead of the next generation of data-driven advertising.
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The Inextricable Link Between Marketing and Technology
Conference Session Videos May 21, 2024In this video, hear from ANA leadership on the market trends and forces that are driving marketers’ priorities and investments in technology and data, and what the ANA is doing to help our members maximize their returns on those investments.
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The State of Martech 2024: Marketing in the Age of AI
Conference Session Videos May 21, 2024Marketing and marketing technology are changing significantly, as AI reshapes the landscape of what is possible and what is expected. In this video, HubSpot's Scott Brinker explained these changes — avoiding jargon and hyperbole — and provided guidance on how to navigate them successfully.
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The State of Martech 2024: Marketing in the Age of AI
Event Soundbites May 21, 2024The combination of composability and AI will democratize data analytics and creativity.
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Three Developments in Martech and Their Impact on Marketers
Conference Session Videos May 21, 2024In this video from the ANA’s 2024 Marketing Technology for Marketers Conference, Eddie Drake, industry principal at Snowflake, described the impact and benefit of three developments that are reshaping marketing, as well as the action steps that those developments demand from marketers.
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Three Developments in Martech and Their Impact on Marketers
Event Soundbites May 21, 2024A top-down (strategic) view of marketing technology will help identify the most impactful deployment of stacks.
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In-House, Out-House, Through the House — The New Agency Model
Event Soundbites May 16, 2024The power of “we” is the north star of DoorDash’s in-house creative studio.
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Insights from the Conversation Board
Conference Session Videos May 16, 2024The In-House Agency Conference concluded by reviewing posts made to the Conversation Boards stationed around the conference floor. A panel of experts offered their advice based on posts and questions regarding in-house marketing challenges.
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