Event Video
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How to Get the C-Suite On Board with a Bold Rebrand
Event Soundbites June 13, 2024Xerox’s Deena Piquion shared her tips for getting executive buy in when she launched an effort to take the Xerox brand in a new, more modern direction.
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Learn How Vanguard Institutional Marketing Is Driving Business
Conference Session Videos June 13, 2024In this video, learn about Vanguard's marketing team, which has become a strategic sales enabler and a key source of intelligence and insights.
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LinkedIn: How Marketers Can Unlock Bigger Budgets by Thinking Like Investors
Conference Session Videos June 13, 2024In this video, Lisha Perez from LinkedIn's B2B Institute revealed insights from the B2B Institute's latest exploration on the topic, including a framework for helping marketers advocate for bigger budgets.
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Marketing as a Growth Contributor — Learn How Vanguard Institutional Marketing Is Driving Business
Event Soundbites June 13, 2024As a key source of intelligence and insights, Vanguard’s marketing team has become a strategic sales enabler.
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Northwestern Mutual’s B2B2C Business Model
Conference Session Videos June 13, 2024In this video from the 2024 ANA Masters of Marketing Conference, Northwestern Mutual CMO Lynn Teo described how her organization supports the parallel marketing needs posed by supporting financial advisors and their clients.
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Opening Remarks of the 2024 ANA Masters of B2B Marketing Conference
Conference Session Videos June 13, 2024In this video, ANA CEO Bob Liodice delivered the opening remarks of the 2024 ANA Masters of B2B Marketing Conference.
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Operating Like a Modern Marketer
Event Soundbites June 13, 2024To achieve desired B2B sales objectives, an organization’s marketing funnel needs to be clarified to internal stakeholders.
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Reinventing Xerox: A Journey of Transformation
Event Soundbites June 13, 2024Long-term thinking and an increased focus on customers are pivotal to Xerox’s B2B brand reinvention.
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Six Tips for Marketers from Lou Aversano, Chief Brand and Marketing Officer at The Cigna Group
Conference Session Videos June 13, 2024In this video from the ANA’s 2024 Masters of B2B Marketing Conference, Lou Aversano shared his perspective on six topics of critical importance to marketers.
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The Power of Unified Data in a Chaotic Marketing World
Webinar Rewinds June 13, 2024In this webinar, School Specialty (SSL) addressed the challenge of creating a single, comprehensive customer data source despite difficulties arising from institutional data management, acquisitions, and diverse B2B and B2C interactions.
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These Brand Value Insights Will Help B2B Marketers Ask for More Budget
Conference Session Videos June 13, 2024In this video, representatives from Deloitte, Brand Finance, and Stein IAS took a deep dive into the findings from the second annual Global Most Valuable B2B Brands Index, providing valuable insights that will assist B2B marketers in asking the C-suite for more budget.
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Building Brand Love Through Legal Action
Webinar Rewinds June 11, 2024In this webinar, Deutsch LA’s Executive Vice President, Managing Director Josh Jefferis and Taco Bell's Legal Director Anna Aberman shared how they partnered to free the "Taco Tuesday" trademark for all who love tacos.
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Retail Reinvention: Leveraging Consumer Purchase Data for Market and Media Mastery
Webinar Rewinds June 6, 2024This webinar showcased how to turn vast datasets into actionable insights that enhance customer segmentation, competitive intelligence, and personalized experiences.
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Strategic Outsourcing: The Value of Preserving Time and Focus to Marketers
Webinar Rewinds June 6, 2024In this webinar, Steve Thomas Leah Tracy from HYVE Brand Concierge examined the benefits of outsourcing tactical marketing services and what to look for in an outsourcing partner.
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Unleashing the Power of "Gen Zalpha" in Marketing and Innovation with Claire's
Webinar Rewinds June 5, 2024In this webinar, explore the strategic integration of younger creators, harnessing their fresh perspectives, digital prowess, and cultural influence to shape the future of the Claire’s brand through the lens of the generations at the heart of it.
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The Essential Drivers of Building Brand Love and Loyalty
Webinar Rewinds May 29, 2024In this webinar, uncover the secrets behind creating strong, emotional connections that turn customers into brand champions.
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Demystifying Composability: The Secret to Successful Marketing-Led Adoption
Conference Session Videos May 22, 2024In this video, Riham El-Lakany, former CMO and CCO at BJC HealthCare, and Eric Feige, managing director at VShift, discussed why having a composable technology infrastructure is beneficial, and how to sell it internally and get stakeholders to believe in and align with it.
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Demystifying Composability: The Secret to Successful Marketing-Led Adoption
Event Soundbites May 22, 2024Focus on subsets of stakeholders to get buy-in of marketing technologies enabling composability.
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Designing Your Martech Stack to Enable the Modern Content Supply Chain
Conference Session Videos May 22, 2024In this video, hear from a Digital Asset Management Industry legend and thought-leader David Lipsey on the critical foundational role that DAM’s are playing in the modern martech stack and how generative AI is a game-changer in modernizing the digital content supply chain.
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Designing Your Martech Stack to Enable the Modern Content Supply Chain
Event Soundbites May 22, 2024Digital Asset Management’s benefits as a MarTech tool can be gauged by return on investment, impact, and information.
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