Event Video
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Keeping the Credit(s) In-House
Conference Session Videos May 16, 2024In this video, speakers discussed the role of reputation and trust, the importance of agile production, and how an evolution mindset can unlock success for ambitious in-house teams looking to level up.
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Keeping the Credit(s) In-House
Event Soundbites May 16, 2024Among the greatest joys of creating an in-house agency is the opportunity to define a culture.
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Overview of the 2024 ANA In-House Agency Conference
Event Soundbites May 16, 2024In this video, get a two-minute overview of the 2024 ANA In-House Agency Conference.
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Survive and Thrive as an In-House Creative
Event Soundbites May 16, 2024In-house creative teams should have the license to be strategic risk-takers in developing and executing ideas.
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Expertly Absurd: Perfecting the Culture of a Creative Team
Event Soundbites May 15, 2024Intuit Mailchimp’s in-house agency embraces expert absurdism to create work that challenges convention and drives impact.
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In-Housing Through Offshoring: How Lilly Marketing Studios Sourced Talent Across the Globe
Event Soundbites May 15, 2024Cultural understanding, shared vision, and leadership development are critical to successfully offshoring creative talent.
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Lessons in Collaboration from an External Agency POV
Conference Session Videos May 15, 2024In this video, Venables Bell + Partners shared its key tenets for fostering a healthy, productive client-agency relationship that improves overall work and drives brand goals.
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Opening Remarks of the 2024 ANA In-House Agency Conference
Conference Session Videos May 15, 2024In this video, ANA's Bill Duggan and Greg Wright delivered the opening remarks of the 2024 ANA In-House Agency Conference.
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The Best in Show Qualities of the Aflac Studio
Conference Session Videos May 15, 2024In 2023, The Aflac Studio, in-house creative agency of Aflac, created the film The Park Bench, which drove broader awareness around the health and wealth gap in America and the disparities surrounding medical debt. In this video, learn how The Aflac Studio is structured to support Aflac's core business strategies.
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The Best in Show Qualities of the Aflac Studio
Event Soundbites May 15, 2024Tracking cost-avoidance allows Aflac to quantify the value of its in-house creative agency.
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The Right People and the Right Champion: How The Hatch Grew Its In-House Agency
Event Soundbites May 15, 2024The mission of Cisco’s in-house agency is to create a consistent brand experience through human connection.
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Unraveling the Mysteries of CDPs: Data Sources, Access, and the Quest for Truth
Webinar Rewinds May 15, 2024In the era of data-driven marketing, (CDPs) have emerged as indispensable tools for businesses seeking to understand and engage their customers on a deeper level. In this webinar, speakers tackled one of the most pressing concerns surrounding CDPs: their status as the ultimate source of truth.
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A 21-Step Process to Streamline In-House Work
Conference Session Videos May 14, 2024In this video from the ANA’s 2024 In-House Agency Conference, Securian Financial described the 21-step process its in-house agency has developed to streamline the process of responding to business partners’ requests.
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ANA Programmatic Media Supply Chain Transparency Study and the Benefits of In-Housing
Conference Session Videos May 14, 2024In this video, the ANA and Kimberly-Clark shared broad learnings from the Programmatic Media Supply Chain Transparency study and recommendations on in-housing AdTech contracts.
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Creative Agility: The In-House Agency Difference
Conference Session Videos May 14, 2024In this video, Simon Au, executive creative director of The Kitchen, North America, talked about how he motivates his team to balance speed with substance to create award-winning work.
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Creative Agility: The In-House Agency Difference
Event Soundbites May 14, 2024Creative agility through ownership and relationship is the secret sauce of Kraft Heinz’s in-house agency.
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How This Messaging Framework Can Cut Through Algorithms and Drive Business Success
Conference Session Videos May 14, 2024In this video, Free the Work’s Pamala Buzick Kim discussed her 3H Framework, a philosophy she developed through years of DEI advocacy work that strives to supercharge marketing messaging via understanding and empathy.
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Predict, Optimize, Achieve: Empowering In-House Agencies to Amplify ROI
Conference Session Videos May 14, 2024In this video, Matt Hertig, CEO of ChannelMix, advised in-house leaders on the best practices of spend optimization, modeling, and resource allocation to help their brands navigate uncertain markets with clear strategic direction.
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How McDonald’s Revolutionized Asian American Marketing
Webinar Rewinds May 9, 2024Recently named AIMM’s “Most Culturally Inclusive Brand” among Asian Americans, the Golden Arches is an industry leader in engaging this influential segment. This webinar provides an overview of how an approach of blending culture and innovation has established a new standard in multicultural marketing.
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A Panel of Experts Discusses Combating Programmatic Media Waste
Conference Session Videos May 8, 2024In this video, a panel of experts discussed the stunning amount of waste that currently occurs within the programmatic media buying ecosystem and recommended some actions marketers can take to reduce it.
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