Event Video
-
Addressable Enters the Mainstream
Webinar Rewinds November 17, 2022The industry has evolved with the increased convergence of TV and digital giving rise to new marketing priorities and complexities. This session covered the latest findings from a survey of the marketplace on the current and future state of addressable.
view -
Brand Activation Legal Committee: November 2022
Conference Session Videos November 17, 2022For November's meeting, presenters from Katten Muchin Rosenman LLP provided updates on recent NAD decisions, class action and Lanham Act case updates, and updates on Privacy Law and FTC Enforcement Actions.
view -
Unifying Marketing Performance Data for Faster, Smarter Decision Making
Webinar Rewinds November 17, 2022In this webinar, Andy Hasselwander, Chief Analytics Officer at Marketbridge, discussed the best practices for building and maintaining reproducible, unified marketing performance data to better diagnose issues and predict outcomes and progress on marketing goals.
view -
Groundbreaking Outcomes, Data Quality, and Attribution Standard
Webinar Rewinds November 16, 2022In this webinar, learn about the spectrum of metrics, data, and decisions required for delivering groundbreaking outcomes and data quality for your brands, including attribution and Multi-Touch Attribution (MTA), Market Mix Modeling (MMM) and experiments.
view -
It’s Time to Challenge the Status Quo! 2023 Innovations in Fundraising!
Webinar Rewinds November 16, 2022Challenging the status quo means exploring alternative ideas on how your fundraising organization works. In this webinar, industry experts discussed 2022 data trends while looking to 2023.
view -
Leading with Purpose: Creating a Positive Impact for Clients
Conference Session Videos November 16, 2022In this session, hear more about how law firm CMOs are now understanding that clients are shaped by the brands that they interact with every day, raising clients’ expectations and driving fierce competition in an industry already struggling with differentiation.
view -
Measuring the Power of Social Advertising with Location Technology
Conference Session Videos November 16, 2022In this video, Foursquare’s VP of Client Solutions, Greg Fatica, discussed how leading brands are using location technology to understand the real-world impact of their social advertising and ultimately to better plan and optimize across the evolving social landscape.
view -
Omnichannel Measurement of Ad Spend
Event Soundbites November 16, 2022Greg Fatica from Foursquare talks about how his firm does omnichannel measurement of ad spend.
view -
The Upside and Downside of Social Platforms
Event Soundbites November 16, 2022Foursquare's Greg Fatica explains what makes measuring social platforms easier or more difficult than other channels.
view -
Consumer Products and Mobile Apps: Reducing the Risk of FDA Regulatory Oversight of Ad Claims
Webinar Rewinds November 15, 2022In this webinar, learn how consumer products and mobile apps can easily (and, often times, inadvertently) become FDA-regulated medical devices solely based on their advertising claims and get “tips and tricks” on how to word-smith claim language to help reduce the risk of FDA oversight.
view -
Advertising Litigation Developments
Conference Session Videos November 10, 2022In this video, speakers addressed significant developments over the past year in advertising litigation, including consumer fraud class actions, Lanham Act cases, and NAD challenges.
view -
Advertising Litigation Developments
Event Soundbites November 10, 20222022 was an active year for major developments in advertising litigation.
view -
First Chair Litigator's Perspective with Anna Naydonov
Event Soundbites November 10, 2022Web 3.0 will change the way brands litigate and mitigate legal risks.
view -
First Chair Litigator's Perspective with Kathryn Farrara
Event Soundbites November 10, 2022To successfully navigate metaverse activations, build agility and a dedication to co-elevation into your legal strategies.
view -
First Chair Litigator's Perspective: What Advertising, Intellectual Property, and Privacy Litigations Will Look Like in the Era of Web3 and the Metaverse
Conference Session Videos November 10, 2022In this video, a panel discussion includes first-chair litigator overview on how blockchain technologies are bound to affect all things litigation (from service of process to jurisdiction to managing IP, marketing, and privacy risks) with unique in-house perspective.
view -
Overview of the 2022 ANA Masters of Advertising Law Conference
Event Soundbites November 10, 2022In this video, get a two-minute overview of the 2022 ANA Masters of Advertising Law Conference.
view -
2023 Preview: Roundtable with the ANA Government Relations Team
Conference Session Videos November 9, 2022To wrap up the 2022 ANA Masters of Advertising Law Conference, the ANA's D.C.-based Government Relations team previewed the hot issues confronting advertisers in Washington and the states for 2023 including privacy, taxation, and more.
view -
2023 Preview: Roundtable with the ANA Government Relations Team
Event Soundbites November 9, 202280% of all U.S. states have introduced legislation to regulate data use and privacy.
view -
A Deep Dive into the Regulatory Challenges Marketers Face in 2022 and Beyond
Conference Session Videos November 9, 2022In this video, hear about highlights some of this year’s most significant legal and regulatory developments and the challenges they present for marketers in both the real and virtual worlds.
view -
A Deep Dive into the Regulatory Challenges Marketers Face in 2022 and Beyond
Event Soundbites November 9, 2022Marketers should understand the nuances of regulators seeking remedies with Section 19 of the FTC Act.
view