Event Video
-
Consumer Privacy: What You Need to Know About the New State Privacy Laws (Part 2)
Conference Session Videos November 8, 2022After a review of the fundamentals, stay with the privacy panel for a deep dive into compliance questions keeping marketers up at night. In this video, we focus on opt-outs, targeted advertising, automated decision-making, and operationalizing compliance under the various state privacy laws.
view -
Defining the Formula for a Successful Multicultural and Inclusive Marketing Strategy
Conference Session Videos November 8, 2022In this video, a panel of industry insiders shared advice for how to mount an inclusive marketing strategy.
view -
Driving Brand Growth Through Cultural Effectiveness Measures
Conference Session Videos November 8, 2022In this video, AIMM representatives showcased the organization’s Cultural Insights Impact Measure. CarMax’s Clary Leffel provided examples of how her brand has used cultural relevance insights to target various demographics and strengthen the business’s bottom line.
view -
Driving Brand Growth Through Cultural Effectiveness Measures
Event Soundbites November 8, 2022Intentionality is the key to developing ad campaigns that resonate with multicultural audiences.
view -
Everything Advertisers Need to Know About Digital Accessibility and the Law
Conference Session Videos November 8, 2022In this video, learn why advertisers need to understand digital accessibility now more than ever even as over 97 percent of top websites continue to have disability barriers.
view -
Free to Cheat, or Fools Take Chances? Complying with the FTC’s Evolving Endorsement Guides
Conference Session Videos November 8, 2022In this video, a panel of experts, bringing perspectives from brands, agencies, and platforms, share practical insights relating to compliance no matter what your role in the sponsored content ecosphere.
view -
Get Certified: Policy, Process, and Next Steps for Certifying Addressable Media Identifiers
Conference Session Videos November 8, 2022In this video, representatives from the Digital Advertising Alliance and other experts shared information about the newly created certification process for Addressable Media Identifiers and the next steps for building consumer trust while safeguarding the core functionality of the advertising ecosystem.
view -
Nuts and Bolts of NAD Proceedings
Conference Session Videos November 8, 2022In this video, speakers explored the three different tracks the NAD uses to review advertising challenges, and provided details on how brands can submit and defend challenges.
view -
Overview of the 2022 ANA Multicultural Marketing & Diversity Conference
Event Soundbites November 8, 2022In this video, get a two-minute overview of the 2022 ANA Multicultural Marketing & Diversity Conference.
view -
Prize Promotions 2022: New Paradigms for Consumer Promotions Using NFTs
Conference Session Videos November 8, 2022In this video, learn about the new paradigms for consumer promotions as the use of NFTs becomes more common.
view -
SeeHer #WriteHerRight: Authentic Representation and Storytelling in Marketing, Media, and Entertainment
Conference Session Videos November 8, 2022This discussion highlights the importance of increasing accurate portrayals of women through the use of the four guides: #WriteHerRight Female Characters Inclusive Storytelling Guide, #WriteHerRight for Black Female Characters, #WriteHerRight for Latina Characters and the newest version, API Women Authentic Representation and Storytelling.
view -
Sports Marketing Sports Betting, Daily Fantasy Sports, and College Athlete NIL Deals
Conference Session Videos November 8, 2022In this video, experts discussed issues surrounding sports marketing including sports betting, daily fantasy sports, and college athlete NIL deals.
view -
Target: Growing the Circle Wider
Event Soundbites November 8, 2022Target is driving hyper-relevance with diverse audiences by elevating moments that matter culturally.
view -
The World Cup: What Marketers Can Expect
Conference Session Videos November 8, 2022The World Cup is the most prestigious association football tournament, as well as the most widely viewed and followed single sporting event in the world. This session focused on what marketers can expect from the 2022 World Cup.
view -
Update on the FTC
Conference Session Videos November 8, 2022In this video from the ANA’s 2022 Masters of Law Conference, a panel of veteran lawyers convened to review recent developments at the FTC.
view -
Upstream Inclusion and The Launch of Glad’s Cherry Blossom Bag
Conference Session Videos November 8, 2022In 2022, Clorox launched Glad ForceFlexPlus Cherry Blossom, a pink, scented trash bag — “the most extra trash bag, ever.” The creative taps into the notion of being "extra" as a way to culturally resonate with people across different demographics and sociographics who value self-expression and creativity.
view -
Vendor Contracting: Preparing for CCPA Changes in Effect January 1, 2023 and Other Related Issues
Conference Session Videos November 8, 2022In this video, a panel of counselors from multiple brands and firms and a privacy expert shared information on looming changes to the California Consumer Privacy Act. They discussed some of the ways that brands and their advertising lawyers can prepare for them.
view -
Walking the In-House Counsel Tightrope
Conference Session Videos November 8, 2022In this video, speakers discussed strategies for building a collaborative relationship between in-house lawyers and marketers.
view -
Welcome to Hollywood, Kids! Navigating Children's Advertising and Privacy on TikTok, YouTube, and the Metaverse
Conference Session Videos November 8, 2022In this video, a panel offered an overview of recent legislation and developments in influencer marketing relevant to marketers advertising to children. They also provided an array of useful tips for avoiding the use of so-called “dark patterns” and for managing child-directed advertising responsibly.
view -
What Is an NFT?
Event Soundbites November 8, 2022Speakers from Reed Smith LLP, Coinbase, and KIND Snacks define what a non-fungible token (NFT) is.
view