Event Video
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A Deep Dive into the Regulatory Challenges Marketers Face in 2022 and Beyond
Conference Session Videos November 9, 2022In this video, hear about highlights some of this year’s most significant legal and regulatory developments and the challenges they present for marketers in both the real and virtual worlds.
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A Deep Dive into the Regulatory Challenges Marketers Face in 2022 and Beyond
Event Soundbites November 9, 2022Marketers should understand the nuances of regulators seeking remedies with Section 19 of the FTC Act.
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Advertising Year in Review
Conference Session Videos November 9, 2022From compliance to legal risk and the latest trends in advertising and marketing law, Ron Urbach takes us inside The Inverse Universe: Riddle of the Pyramid, where enduring truths compete with current uncertainties.
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Advertising Year in Review
Event Soundbites November 9, 2022The regulatory outlook for advertisers — hold on to your seats for a wild ride.
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ANA's Bob Liodice on Privacy and Addressability
Event Soundbites November 9, 2022Privacy and addressability are major areas of focus for the marketing industry.
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Driving Diverse Marketing Talent Through HBCU Partnerships
Webinar Rewinds November 9, 2022In this webinar, ALSAC/St. Jude Children's Research Hospital shared how they are driving diverse early talent in their organization through their participation in the ANA Educational Foundation’s Give the Gift of ANA University Membership Program.
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FTC Regulatory Trends in Social Media Marketing and Consumer Reviews
Conference Session Videos November 9, 2022In this video, hear diverse perspectives from industry veterans and Serena Viswanathan in the FTC's Division of Advertising Practices. The panelists examined regulatory trends in social media marketing and online disclosures, as well as what marketers can expect given the FTC's proposed updates to the Endorsement Guides.
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Global Green Marketing Issues
Conference Session Videos November 9, 2022In this video, members of the Global Advertising Lawyers Alliance discussed various cases concerning sustainability claims and how regulatory authorities adjudicated against them.
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How Principal Financial Group Successfully Uses Behavioral Science
Webinar Rewinds November 9, 2022In this webinar, discover how Principal Financial Group applies data and behavioral science to the strategy and creative in their integrated campaigns and see how this helps them trigger automatic, decision-making shortcuts from their targets, increasing the likelihood they’ll engage and respond.
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NFTs and Luxury Brands/Goods
Conference Session Videos November 9, 2022What are NFTs? Why should we care about them? And how can we use them to protect luxury brands and goods? In this video, explore current trends in NFT usage and popularity, brand trademark registration strategies, and the use of blockchain to authenticate legitimate luxury goods.
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Surveys in False Advertising Cases
Conference Session Videos November 9, 2022In this video from the ANA’s 2022 Masters of Law Conference, a panel of experts discussed the use of surveys in a variety of legal contexts, from the duties of in-house counsel to assessing liability and damages.
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Vendor Risk: Essential in the Changing Vendor Compliance Landscape Session Presentation
Event Soundbites November 9, 2022Self-regulation may be the best way for businesses to comply with state consumer protection acts.
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Advertising Legal Ethics
Conference Session Videos November 8, 2022In this video, hear an in-depth discussion of the ethical considerations under the American Bar Association Model Rules of Professional Conduct that lawyers must address in advertising.
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Banner Health on Being Representative and Inclusive in Health Care Communications
Conference Session Videos November 8, 2022In this video, Banner Health shared how it engages the multicultural segment, specifically Hispanics, amid growing distrust for the health care system.
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Banner Health on Being Representative and Inclusive in Health Care Communications
Event Soundbites November 8, 2022For Banner Health, listening and responding are critical to building trust with diverse communities.
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Basics of Advertising
Conference Session Videos November 8, 2022In this video, Kelley Drye & Warren LLP and Kendra Scott explored basic issues in advertising law, including claims, puffery, substantiation, comparison, disclosures, endorsements, and reviews.
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Best of the B2 Awards — Part I
Conference Session Videos November 8, 2022In this video, National Grid's Janae Jones and Mower's Ashley Montanaro shared the case study, "More Opportunities in More Places" Commercial & Industrial Energy Efficiency Program, which created awareness for National Grid commercial customers on the variety of energy efficiency programs available.
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Best of the B2 Awards — Part II
Conference Session Videos November 8, 2022In this session, Smita Reddy, U.S. Brand Chair at Edelman, shared the Degree case study, Trainers for Hire, which showcased Degree’s mission to make movement accessible to everyone and tackled the issue of representation by becoming an ad hoc recruiting department for the fitness world.
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Confidentiality and Attorney Client Privilege
Event Soundbites November 8, 2022Jessi Tamayo, adjunct professor from the University of Miami School of Law, explains the difference between confidentiality and attorney client privilege.
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Consumer Privacy: What You Need to Know About the New State Privacy Laws (Part 1)
Conference Session Videos November 8, 2022In this video, a panel of experts reviewed the basics of various privacy and cybersecurity laws across the United States, including which businesses are beholden to laws now and under new expansions coming in 2023, what counts as personal information for consumers, and disappearing exemptions.
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