Event Video
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What's Going on with Loyalty Programs? Techniques, Technologies, and Legal Traps
Conference Session Videos November 8, 2022In this video, representatives from Venable LLP, Bilt Rewards, Uber Technologies, and Capital One Services discussed some of the newest developments in law related to loyalty programs.
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When Commerce Meets Charity: Developments in Cause Marketing
Conference Session Videos November 8, 2022In this session, learn about the latest developments affecting cause marketing, including charitable sweepstakes and the impact of California’s new online charitable fundraising platform law on CCV and donation-at-checkout programs.
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ANA’s Commitment to DEIB
Conference Session Videos November 7, 2022Diversity, equity, inclusion, and belonging are more important than ever to the marketing industry. Learn how ANA covers areas including gender equality (SeeHer), inclusive marketing (AIMM), talent development (AEF), supplier diversity, and LGBTQ+ issues.
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Creating Connections Between Minority Businesses and Corporate America
Conference Session Videos November 7, 2022In this video, learn how the National Minority Supplier Development Council (NMSDC) creates connections between minority business enterprises and corporations to help them benefit from each other, stoking entrepreneurship and growing wealth for these systemically excluded communities.
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Creating Connections Between Minority Businesses and Corporate America
Event Soundbites November 7, 2022Marketers can build growth connections to diverse audiences by championing minority-owned suppliers.
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How AT&T Created “Lightning in a Bottle”
Conference Session Videos November 7, 2022In this video, learn how AT&T found a way to align an expression that landed authentically with consumers and aligned beautifully with their core value proposition of greater possibilities.
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If You're Not Multicultural, You're Not Maximizing Growth
Conference Session Videos November 7, 2022In this session, Yahoo and Reset Digital discussed how supporting and prioritizing minority-owned and operated media and suppliers better connects consumers to the diverse content they want and fosters industry-wide growth for talent, suppliers, and media alike.
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Leading DEI Strategy
Conference Session Videos November 7, 2022Nikki Darden has been a champion of hiring and mentoring diverse talent throughout her career. In this video, learn how she regularly coaches others to understand cultural norms in an organization, while maintaining one’s own individualism, to drive maximum value.
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Leading DEI Strategy
Event Soundbites November 7, 2022DEI strategies require transparency to drive accountability.
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Marc Pritchard’s Opening Keynote at the 2022 ANA Multicultural & Diversity Conference
Conference Session Videos November 7, 2022In this video, P&G’s Marc Pritchard shared seven habits all marketers must develop if they want to drive multicultural market growth. He also shared case studies that exhibit how P&G’s brands have incorporated these habits into their own marketing to increase engagement and sales with multicultural consumers.
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Marc Pritchard’s Opening Keynote at the 2022 ANA Multicultural & Diversity Conference
Event Soundbites November 7, 2022P&G’s Marc Pritchard shared seven habits all marketers must develop if they want to drive multicultural market growth. He also shared case studies that exhibit how P&G’s brands have incorporated some of these habits into their own marketing to increase engagement and sales with multicultural consumers.
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The Fight for Equality in Florida — And What It Means for Brands
Conference Session Videos November 7, 2022In this session, learn how Nadine Smith, Executive Director of Equality Florida, has led the charge against the state's “Don’t Say Gay” bill, fighting its enactment through a major civil rights lawsuit as well as a television and social media ad campaign highlighting the potential impacts in classrooms.
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The Intersection of Marketing and Diversity, Equity, Inclusion, and Belonging Is Vital to Growth
Conference Session Videos November 7, 2022In this video, AIMM’s Lisette Arsuaga and Rondre Ashford shared results and key takeaways from the alliance’s 2022 edition of the Marketing/DEI Index report.
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The NFL and Multicultural Marketing
Conference Session Videos November 7, 2022In this video, the NFL described how it is diversifying its fanbase through the broadening of its influencer network and through Hispanic engagement — work complemented with diversity-led CSR and purpose-driven marketing efforts.
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The NFL and Multicultural Marketing
Event Soundbites November 7, 2022The NFL is putting multicultural at its core by pivoting its marketing focus from performative to inclusive.
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The Road to Equity: The Journey from Investment to Impact
Conference Session Videos November 7, 2022General Motors' aspiration is to be the most inclusive company in the world. In this session, GM charted their journey over the past two years in the wake of social justice movements and public commitments to Black-owned and diverse-owned media.
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The Road to Equity: The Journey from Investment to Impact
Event Soundbites November 7, 2022In creating a stronger ecosystem for diverse-owned media, GM is shifting its focus from investment to impact.
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Absolut Brings Its World of Cocktails to Life with a Commitment to Inclusion
Conference Session Videos November 6, 2022Absolut Vodka, a Pernod Ricard brand, has long been committed to the LGBTQ+ community. In this session, learn about how they brought their 40 year+ allyship to a new level this year with Absolut.Land, a metaverse activation for Coachella.
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Degree’s Inclusive Marathon in the Metaverse
Conference Session Videos November 6, 2022In this video, learn how Degree deodorant brand has leaned into its purpose to inspire confidence in everyone to move more through the Metathon metaverse marathon activation, while also challenging what it means to be inclusive in the metaverse.
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Leveling Up with Asian American Pacific Islander (AAPI) Gamers: How McDonald's Engages Gaming Fans Online — And Off
Conference Session Videos November 6, 2022In 2021, McDonald’s kicked off a first-of-its-kind gaming strategy aimed at connecting with Asian Gen Z. Learn how the QSR leader blended cultural expertise with marketing innovation to engage this digital-first audience like never before.
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