Industry Insights
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Editor Highlights: Customer Tools, AI, and Solution Analysis
Pulse June 13, 2025Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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Mastering Multi-Channel Marketing in 2025: How AI and Automation Help Brands Stay Ahead
Leading Edge June 11, 2025As marketers’ media mix expands, technology offers invaluable ways for maintaining the consistency and synergy of their work across channels.
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The Customer Journey Is Cross-Brand, but Our Infrastructure Isn’t
Leading Edge June 9, 2025SheerID’s Carter Lassy argues for a persistent, permissioned, cross-brand “data fabric” that would enable the discovery of high-intent behaviors securely and at scale, and thereby unlock truly omnichannel journeys.
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A Conversation with Advance Solutions’ Parshant Dhand
Pulse June 5, 2025The ANA Nonprofit Federation spoke with Dhand to learn how his time with Procter & Gamble and Unilever honed his affinity for the nonprofit sector, how technology allows nonprofit organizations to power through challenges and grow, and how he approaches concerns that may be driven by self-preservation in potential clients.
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From Rubbermaid to AI-Made: A Conversation with Newell CMO Melanie Huet
Pulse June 3, 2025In advance of the upcoming Association of National Advertisers' In-House Agency Conference (June 11th through the 13th in Nashville), the ANA’s Bill Duggan interviewed Melanie Huet, CMO at Newell Brands. Huet shared her views on issues including in-housing, AI, and the industry overall.
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Celebrating National Day of Motoring 2025
Pulse June 2, 2025The contribution by the advertising community to the near-sorcerous appeal of cars makes it appropriate for us to reflect on some of the exceptional work that marketers have undertaken in this vein as we observe the National Day of Motoring on July 24th. Toward this end, consider the campaigns summarized below, with full descriptions available through the embedded links.
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Privacy Policy Review: Quick Tips for Brands and Organizations
Leading Edge June 2, 2025This alert focuses on how to adopt clear, transparent, and accountable privacy policies that honor consumer preferences and safeguard their information.
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Editor Highlights: Media Mix, Measurement, and Martech
Pulse May 30, 2025Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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Leveraging Humanity, Behavioral Science, and Creativity in B2B Marketing: ServiceNow’s Approach
Leading Edge May 29, 2025B2B branding isn't broken, but the playbook most companies use is badly outdated. At this year's BRITE Conference at Columbia Business School, Jim Lesser, Chief Brand Officer at ServiceNow, made a compelling case for why B2B brand building must evolve, and how his company is doing just that.
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Jonah Bloom: From Ad Age Editor to In-House Creative
Pulse May 28, 2025In advance of the upcoming Association of National Advertisers' In-House Agency Conference (June 11 to 13 in Nashville), ANA Group EVP Bill Duggan sat down with Jonah Bloom, VP, consumer marketing and chief creative officer at Asurion to discuss his views on in-housing and the industry overall.
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Beyond Speed and Savings: The Strategic Power of Mature In-House Agencies — A Conversation with Warren Marenco Chase
Pulse May 27, 2025The ANA’s Greg Wright speaks with Liberty Mutual’s Warren Marenco Chase about the evolving role of in-house agencies, moving beyond the traditional narrative of mere efficiency to uncover their profound strategic value.
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The ANA’s Bill Zengel Interviews Marten Van Pelt, CMO at Plante Moran
Pulse May 23, 2025The leader of ANA’s B2B Practice, Bill Zengel interviews Marten Van Pelt, chief marketing officer at Plante Moran, ahead of Marten’s “AI-Ad-Athon,” which he is leading at the 2025 ANA Masters of B2B Marketing Conference, which will take place from June 2nd to 4th at the Ritz-Carlton in Naples, Florida.
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Why Independent Agencies Win (or Lose) on Infrastructure in Convergent TV
Leading Edge May 22, 2025As TV consumption splinters across linear, streaming, and CTV, independents face a tangled web of inventory sources, incompatible data signals, and disjointed measurement systems. Large networks absorb this complexity through scale. Independent agencies must navigate it with precision.
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Why C-Suite Execs Should Listen to Their Creatives on Generative AI
Leading Edge May 19, 2025Creatives may be among the best positioned in an organization to advise leadership on the optimal ways to make use of generative AI.
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Burnout Is On the Rise: The Consequences and Ways to Prevent It
Pulse May 16, 2025A growing concern for employees and employers is burnout. Talent solutions and business consulting firm Robert Half found with its new research that 36 percent of professionals feel burned out at work, and 33 percent report they are more burned out now than the previous year.
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Editor Highlights: AI, Media Optimization, and the Open Internet
Pulse May 16, 2025Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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Tom Stein of Stein IAS on the Importance of Brand in B2B Marketing
Pulse May 15, 2025Tom Stein discusses the concepts of brand-to-demand marketing and “brand deficit,” as well as the importance of focusing on the full funnel.
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From Last-Touch to Incrementality: Adobe’s Marketing Measurement Transformation
Pulse May 14, 2025Adobe’s Lily Chiu-Watson explained how her annual gardening process — reflecting on past results, planning around uncontrollable variables, and testing new inputs — inspired how Adobe approaches marketing planning and measurement.
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Why the Future of Search Belongs to Brands That Lead with Clarity
Leading Edge May 14, 2025A few minutes into Seer Interactive CEO Wil Reynolds’ presentation at the Financial Brand Forum 2025 in Vegas, it became clear: Something fundamental has shifted. Not just in SEO, but in how people find things. And more importantly, how they decide what to trust.
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How CTV Levels the SMB Field
Pulse May 13, 2025Equity Meets Efficiency: Partnering with Black Creators Drives Impact for Less The ANA spoke with Matt Collins, director of product marketing at MNTN. Collins unpacked CTV’s shift toward performance, what it means for marketers without traditional TV experience, and how automation, AI, and smarter data are making TV more accessible than ever before.
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