Industry Insights
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5 Brands Successfully Marketing to Parents
Industry Insights August 29, 2023Not every family looks the same. Here are five brands who've excelled at reaching different kinds of families.
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AI in Direct Mail Marketing
Industry Insights August 28, 2023The concept of AI goes back more than 70 years. It is considered a general term for complex computing. In 2017, Gartner Group predicted that 87 percent of AI projects would never generate any ROI. Their estimates have continued to suggest 50 percent failure in the report, Gartner Predicts Half of Finance AI Projects Will Be Delayed or Cancelled By 2024. (Gartner Predicts Half of Finance AI Projects Will Be Delayed or Cancelled By 2024).
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Maximizing Your Instagram Strategy with Insights
Industry Insights August 25, 2023Growing an Instagram following can be a tricky business; success feels like luck and some of your best posts go un-hearted. But if your literal business depends on getting more eyes on your ‘gram, it’s easy to get discouraged when your efforts go unnoticed.
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Email Marketing Automation: Tips and Strategies for Success
Industry Insights August 24, 2023As technology and customer expectations continue to evolve, embracing email marketing automation is no longer just an option but a strategic imperative for brands looking to stay ahead in the digital landscape.
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How Marketers Can Fight Ad Fraud to Drive Results
Industry Insights August 24, 2023The first look of the Association of National Advertisers (ANA) Programmatic Media Supply Chain Transparency Study found brands may be wasting much of their programmatic advertising campaign budgets on low-quality or fraudulent media.
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It’s Not About Personalization — It’s About Being Personal
Industry Insights August 23, 2023We have all heard the statistics that show that B2B customer experiences are lagging behind. Sixty-two percent of buyers feel that B2B advertising is too vague to be relevant to their business, while 64 percent feel that ads don’t always demonstrate a good understanding of their organization’s problems. The answer the industry is telling us is that personalization is key. B2B is the new B2C, with personalized experiences being the critical door-opener to success.
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ANA Ethics Compliance Report, January — June 2023
Ethics Issue Alerts August 22, 2023The ANA recently released the latest edition of its Ethics Compliance Report, covering January through June of 2023.
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The Coolest & Most Unique Award-Winning Smarties Campaigns
Industry Insights August 22, 2023Sometimes, you see a commercial or video clip that warms your heart, makes you laugh, brings tears to your eyes, and/or may feel like a punch to the gut. Sometimes, all these things happen at the same time. Portraying real people and their stories, or highlighting an underrepresented perspective or issue, can change people’s lives.
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David Baldwin, Co-Founder of Ponysaurus Brewing, Talks Brand Purpose
Industry Insights August 21, 2023As emerging media and marketing channels continue to explode, it is paramount for brands to curate authentic and engaging ways to connect with audiences. Observing audience behavior and cultural trends demands more agile marketing and begs the question: How can marketers ensure their brands are showing up at the right time, in the right place, and on-tone in this evolving climate?
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Nostalgia Marketing: A Powerful Source of Emotion
Industry Insights August 21, 2023Nostalgia is in right now — and perhaps this is partly a reaction to the ever-evolving technocentric landscape we live in. Familiarity can be comforting and a source of positive memories from the past; so, in many ways, it’s unsurprising that brands are harnessing nostalgia to evoke joy and connection for beloved brands, aesthetics, experiences, and media.
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The Latest TikTok Shop Feature Turns Scrolling into Shopping
Industry Insights August 18, 2023Did you know that nearly half of gen Z consumers start their shopping on TikTok? TikTok does, apparently, which is why it’s launching a new feature to let buyers and sellers transact directly on the platform. They’re calling it TikTok Shop, and its aim is to let creators, merchants, and brands get their products into the hands of consumers without having to go to another site.
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3 Lessons from ChatGPT’s Reimagining of Budweiser’s "Whassup" Campaign
Industry Insights August 17, 2023The advertising industry has always been chasing and debating the latest shiny object, and generative AI — cue the chorus of angels — may now be the shiniest of them all, despite the fact that it’s been around for years.
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More Than a Feeling: Evidence-Backed Emotion in Business Marketing
Industry Insights August 16, 2023We've all probably seen countless thought pieces on why emotional connection is vital in B2B marketing. Many of these articles build an argument through speculation, or personal perspectives. We believe in hard evidence, so let's start by diving right into some of the research in this field.
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Campaigns That Promote Equality for Women and Girls
Industry Insights August 15, 2023Women and girls aren’t often the focus of media campaigns. They are often relegated to side roles and characters, or perpetuate negative stereotypes (often centering around unrealistic expectations). It’s exciting and refreshing when campaigns break this mold, however.
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Sustainable AI Is the Only Path for Publishers
Industry Insights August 14, 2023Online publishers, whether they know it or not, are facing another existential crisis, perhaps even greater than those of the past. Publishing is based on a simple formula: Content creation leads to audience aggregation, which leads to monetization.
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Resources for Crafting Your Social Media Strategy in 2023
Industry Insights August 11, 2023Social media transformed marketing by shattering monoliths into a thousand pieces. TV, print, and radio were the big three once upon a time, and now a brand must be conscious of marketing spend on dozens of different channels.
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What Is the Extra Round of Creative Costing You?
Industry Insights August 10, 2023It’s a familiar scenario, something that happens all the time. There’s an approved strategy, a brief, and theoretically all the stakeholders in the process should be aligned, but still the clients are sending the agency back to do another round of creative, and another, and another. It’s frustrating for everyone, and it’s a waste of resources, time, and money.
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4 Insightful Quotes on Marketing
Industry Insights August 9, 2023ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.
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The Brands Successfully Marketing to Gen Z
Industry Insights August 8, 2023Members of gen Z have been the focus of many brand campaigns in recent years, as companies hope to win over younger people and create loyalty, awareness, and favorability. As a generation that is entering the workforce, that comprises 30 percent of the global population, and that is growing, changing, and at the heart of trends, gen Z offers brands a unique audience with whom to engage.
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AI-Based Automation: People, Not Computers, Connect Business Needs to Ad Strategy
Industry Insights August 7, 2023As the adoption and experimentation of ChatGPT and other AI-enhanced tools continue to gain momentum, you can count on other players beyond OpenAI — the developer of ChatGPT — to continue to bring products in this space to market.
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