Industry Insights
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Editor Highlights: Why You Should Take Risks & Unlocking B2B Buyers
Pulse August 8, 2025Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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The Future of TV Is More Connected Than You Think — Here’s How Marketers Can Prepare
Leading Edge August 7, 2025Fubo’s Jennifer Monson explores the new possibilities being unlocked by CTV.
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Inside Viant’s Vision for Smarter, AI-Driven Measurement
Pulse August 6, 2025Tim and Chris Vanderhook have never been satisfied with the status quo. As co-founders of Viant Technology, they’ve spent their careers building solutions that challenge legacy metrics and empower marketers with smarter tools. They discussed attribution pitfalls, AI-powered planning, and why it’s time to stop treating measurement as a reporting layer.
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Why Modern Performance Demands a Unified Brand-to-Conversion Strategy
Leading Edge August 5, 2025Learn how to rebuild measurement and optimization frameworks to capture today’s path to purchase.
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Agentic AI Joins the Team — Five Moves for Brand Leaders
Leading Edge August 4, 2025Betty Louie, general counsel at The Brandtech Group, outlines five things brand leaders should do today to create a framework to supercharge the adoption of agentic AI and mitigate against potential operational, legal, and reputational exposure.
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Survey: How Marketers Are Tackling Their Agency Management Models
Leading Edge July 30, 2025From April through June 2025, select ANA members were invited to answer a brief survey on their agency roster strategies.
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Taxonomies Are Dead, Long Live Vibe Targeting
Leading Edge July 30, 2025Brendan Norman, the leader of Classify, an AI-powered contextual advertising platform, shares insights on Sentiment-Driven Targeting.
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Inside the Shift: Why Hybrid Teams Are Your Competitive Edge
Leading Edge July 28, 2025Learn how best to integrate and capitalize on the value that freelance talent can afford your in-house marketing team.
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Editor Highlights: Consumer Concerns, Insurance Marketing, and Finance Management
Pulse July 25, 2025Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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Ban the Binary: Why Brand and Demand Must Be Built Together
Pulse July 24, 2025The ANA’s Stephanie Fierman calls into question the conventional dichotomy of brand and demand.
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Marketing with Confidence: A Marketer’s Field Guide to the 2025 ANA Impact Pulse Report (Formerly the Response Rate Report)
Leading Edge July 24, 2025Demand Metric’s John Follet shares tips for getting the most out of the 2025 ANA Impact Pulse Report.
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Short-Term Pressure, Long-Term Vision: Rethinking ROI with Pharmavite
Pulse July 23, 2025The ANA’s Jess Mitchell examines how to measure ROI, what metrics marketers are overlooking, and what’s next for the industry with Tommaso Visentini, Pharmavite’s vice president of analytics, insights, and brand activation.
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The Strengths of Walled Gardens: Leading With Brand Suitability, Not Brand Safety
Leading Edge July 22, 2025Luiz Felipe Barros, global chief marketing officer at Channel Factory, argues that walled gardens offer an excellent means of ensuring that ads runs alongside the right content and context, considering tone, intent, and engagement.
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When It Comes to Search Strategy, Brands Need to Think in Terms of Conversations, Not Silos
Leading Edge July 21, 2025Measure Protocol’s Paul Neto argues that internet users are using AI tools and traditional search engines in complementary ways as part of the same queries, a fact that urges a blended method for how marketers approach SEO and answer engine optimization (AEO).
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From Functional to Iconic: Why Vibe Marketing Breaks Through in the Era of Brand Blur
Leading Edge July 18, 2025Nayelli Garcia-Avalos explains how AI enables “vibe marketing” and the advantage this can afford marketers striving to bolster brand equity.
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Stop Segmenting Like It’s 2015: Why B2B Marketers Are Still Struggling to Reach the Right Buyers
Pulse July 18, 2025The ANA’s Sonia David explores the new world of data-driven B2B segmentation.
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Inside the Carolina Hurricanes’ SMS Success Story
Pulse July 16, 2025Matt Sutor, VP of marketing at the Carolina Hurricanes, shares how his two-person team built a high-impact SMS strategy — delivering 25 times ROI — and offers actionable insights for other lean teams looking to drive results with SMS.
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In the Age of AI, Ethical Data Is a Brand’s Most Valuable Currency
Leading Edge July 15, 2025Mari Docter, SVP data and innovation at Novus, argues that brands that can prioritize consumer privacy advocacy and act transparently will have a clear advantage over their competitors.
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CMOs and the Bottom Line: How CMOs Can Strengthen Their Boardroom Influence
Leading Edge July 14, 2025By adjusting the way they frame their business contributions, CMOs can enhance their sway in the C-suite.
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Editor Highlights: Data Clean Rooms, First-Party Data, and Brand Storytelling
Pulse July 11, 2025Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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