Industry Insights
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Creative for Smarter Marketing: Six Ways to Win Across the Funnel
Leading Edge July 10, 2025Learn how to optimize the process of developing creative for your brand from Adam Fricke, head of creative at Tuff a Goodway Group growth marketing company.
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Closing the Gap: How Data Unites B2B Sales and Marketing
Pulse July 9, 2025The ANA’s David Fogarty examines how data can be leveraged to better align sales and marketing.
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Future Shock: Why Brands Can’t Wait for Clarity on AI Search
Leading Edge July 9, 2025Learn how to adapt to an online search landscape that’s been upended by the advent of generative AI.
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Why CMOs Must Champion Brand as a Business Asset
Pulse July 8, 2025The ANA’s Stephanie Fierman makes a compelling case for brand as a company’s financial superpower, one well worth investing in.
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What Brand Strategy Is (and What It Isn't)
Pulse July 7, 2025The ANA’s Stephanie Fierman explains how to approach brand strategy not as a mere campaign, but as a strategic operating system.
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Choosing the Right Song in Advertising
Leading Edge July 3, 2025Made Music Studio’s Mike Stango helps marketers understand the pros and cons of licensing popular music, adapting it, and developing original music for their campaigns.
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ANA Data Ecosystem Value Chain
Pulse July 2, 2025The ANA Data Ecosystem Value Chain is designed to help marketers and data professionals quickly understand the companies and technologies that enable data-driven brand growth in digital marketing.
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ANA/4As Standardized RFI Template for Marketing Services
Pulse July 2, 2025This template was created by an ANA/4As Member Task Force and is provided to help streamline and standardize the RFI, leading to a more efficient process for all parties.
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Uncovering Hidden Buyers: Why Decision Committees Are Key to B2B Growth
Pulse July 2, 2025The ANA’s David Fogarty illuminates the decision-makers who influence B2B buying from the shadows.
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Celebrating National Junk Food Day 2025
Pulse July 1, 2025For July 21, National Junk Food Day, consider a handful of relevant ad campaigns, which are summarized below, with full descriptions accessible through the embedded links.
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How Many DSPs Do You Need?
Leading Edge June 30, 2025Mike Hauptman, founder of and CEO at AdLib Media Group, makes an appeal for DSP-agnosticism.
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Editor Highlights: Gen Z and How AI Is Changing Work
Pulse June 27, 2025Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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How to Move from Pilot to a Gen AI Rollout in Six Steps
Leading Edge June 27, 2025Learn a roadmap for integrating gen AI into your marketing operations from Will Hanschell, co-founder of and CEO at Pencil, part of The Brandtech Group.
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Generative AI Use in Advertising Contracts
Pulse June 26, 2025To aid in the drafting and negotiation of AI Tool-specific contract terms, the Association of National Advertisers, along with Venable LLP, has created an “AI Rider” template to help its members draft and negotiate the use of AI Tools in their ad creative service arrangements.
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Survey: Where Marketers Stand on Measurement and Attribution
Leading Edge June 26, 2025A new ANA survey highlights a gap between what marketers need from measurement and what their organizations can deliver. From data silos to attribution challenges, the findings explain why some teams are turning to external partners — and what might help close the gap.
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Exploring Neurodiversity in Advertising: A Conversation with Vudoo’s Nick Morgan
Leading Edge June 25, 2025Nick Morgan, CEO at Vudoo, shares his personal experiences leading a business with an ADHD diagnosis. He offers insights into what he believes are the strengths of neurodiverse individuals in fast-paced industries like advertising, while also discussing the challenges he has faced and how he has overcome them.
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Media Consolidation Is Accelerating. Here’s How SMBs Will Be Affected and How Media Sellers Can Help
Leading Edge June 23, 2025Jim Wilson, president at Madhive, argues that it’s up to those who serve local markets to provide SMBs with uninterrupted access to the same inventory as larger competitors with bigger budgets.
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Fixing the System We Built: Driving Toward Transparency
Leading Edge June 20, 2025becausal’s Avi Chai Outmezguine calls for an end to the opacity that too often characterizes the models many marketers still rely on.
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How Brands Should Navigate Recession Anxiety on Social Media
Leading Edge June 19, 2025Learn tips for how to resonate with consumers’ economic anxiety on social media from Paul Greenwood, Global Head of Research and Insight at We Are Social.
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It Happened in Mobile First: How Mobile Advertising Anticipated the Industry’s Biggest Challenges
Leading Edge June 17, 2025AppsFlyer’s Brian Quinn explores how marketers’ past experiences grappling with issues such as privacy, signal deprecation, and platform control on mobile offer clues as to how to address such issues in other contexts, maintaining that “mobile’s past is omnichannel’s future.”
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