Knowledge Partners
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Canada 100 2022
Knowledge Partners May 30, 2023Brand Finance released its annual report on Canada’s most valuable and strongest brands.
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The Age of Re-Enchantment: Uncovering the Desire for Experiences That Uplift, Inspire, and Enthrall
Knowledge Partners May 26, 2023Wunderman Thomson shares the results of a wide-ranging survey of people’s attitudes, revealing three overlapping needs: a hunger for reawakening and sense-making in a chaotic and confusing world; a desire to transcend the everyday and feel part of something bigger than ourselves; and an optimistic impulse to actively usher in a kinder, more hopeful future.
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US 500 2022
Knowledge Partners May 25, 2023Brand Finance released its annual report on the U.S.’s most valuable and strongest brands.
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Gender and Age Diversity in Global Ad Creative
Knowledge Partners May 24, 2023Extreme Reach released a report to provide the industry at large with evolving benchmark tracking that is robust in scale to ensure data integrity. But the real power of benchmarks plays out at the marketer level, enabling each unique business to set goals and understand their specific efforts in this area.
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Data: Who Needs It?
Knowledge Partners May 23, 2023The amount of customer data available is extensive and it can be challenging to identify and leverage all of the data in the most valuable way if you don’t have a plan, strategy, or proper technology in place.
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Global 500 2023
Knowledge Partners May 23, 2023Brand Finance released its annual report on the world's most valuable and strongest brands.
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How Brands Can Connect with Health and Wellness Shoppers Today
Knowledge Partners May 23, 2023To better understand what is driving purchase decisions, and how brands can optimize for this accelerated category growth, Amazon Ads conducted research in 2022 to help brands dive deeper into the key interests and shopping patterns that can connect them with health and wellness audiences.
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The Rise of Programmatic Attention Metrics
Knowledge Partners May 23, 2023Adelaide released a report on how to use attention metrics in programmatic media buying, how to improve attention measurement through DSPs, and more.
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The Hidden Cost of Digital Advertising
Knowledge Partners May 22, 2023"The Hidden Cost of Digital Advertising" report by Ebiquity and Scope3 provides global industry benchmarks for carbon emissions measurement and recommends reallocating investments to high-quality journalism for more effective and lower-emission ads.
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The Current State of 3rd Party Cookies
Knowledge Partners May 19, 2023Ebiquity teamed with Usercentrics to create an infographic that highlights areas of concern such as third-party marketing cookies being fired before consent is given and large-scale international data transfers.
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Getting Ahead of the Audience Measurement Curve in a Streaming First Landscape
Knowledge Partners May 18, 2023Nielsen explores the tools, solutions, and metrics marketers should consider to obtain their long-term media objectives.
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Tackling Responsible Media
Knowledge Partners May 18, 2023Ebiquity's report, "Tackling Responsible Media" focuses on various concerns surrounding responsible media practices in advertising.
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As Media Options Proliferate, Quality Audience Data Is the Key to Delivering Marketing Impact
Knowledge Partners May 17, 2023Results from Nielsen’s 2023 Annual Marketing Report revealed that marketers continue increasing their spending across digital channels, but without quality audience data, many will lack insight into whether they’re reaching the right audiences.
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Media Contract Guidance for Advertisers: Global Best Practice
Knowledge Partners May 17, 2023Ebiquity's report, "Media Contract Guidance for Advertisers: Global Best Practice" strives to promote transparency and fair compensation in contracts between advertisers and their agency partners.
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Advanced TV — The Questions to Ask
Knowledge Partners May 16, 2023Ebiquity created a guide designed to help marketers traverse the rapidly changing TV market, including what questions they should be asking publishers.
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Industry Primer for Management: Can Your Brand Profit from the Incentive, Rewards, and Recognition (IRR) Market?
Knowledge Partners May 16, 2023EEA’s Bruce Bolger has compiled a comprehensive guide to the incentive, rewards, and recognition (IRR) market for marketers and business owners to help determine if your brand’s products and services have what it takes to succeed in the emerging world of engagement and rewards and recognition in business, event, promotional gifting and rewards, and motivational meetings.
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2023 Media Budgets Flash Survey Results
Knowledge Partners May 15, 2023The WFA and Ebiquity partnered on a flash survey to generate insights into the 2023 media budgeting cycles and expected impact of recessionary market conditions.
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Global CTV and Creative Insights
Knowledge Partners May 11, 2023Innovid analyzed more than 330 billion video advertising impressions from advertisers across verticals to compile a snapshot of global video advertising insights and a view into how advertisers are adapting media and creative strategies for a market in flux.
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Marketing to Generation Alpha
Knowledge Partners May 11, 2023Born between 2010 and 2024, Generation Alpha is projected to be the largest in the world’s history, numbering almost two billion by 2025. Hoffmann Murtaugh shares what they’ve observed so far about Generation Alpha, and what that means for your upcoming marketing segmentation strategies.
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SWOT Analysis: What Nonprofits Should Expect in Philanthropy
Knowledge Partners May 11, 2023BDI CEO and President Michael “MT” Tomlinson shares important insights in this SWOT analysis on what nonprofits should expect in philanthropy.
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