Knowledge Partners
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Sustainer Lifetime Value by Age
Money Slides March 12, 2025Data shared at the 2025 ANA Nonprofit Conference compares how the giving rates of those over and under the age of 35 evolves over time.
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The Most Important Actions at Each Stage of the Path to AI Excellence
Money Slides March 12, 2025Google and BCG share a maturity model for the adoption of AI tools, along with the results of a survey that indicate what percentage of businesses are currently operating at each stage.
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The Most Important Benefits of Partnering with Nonprofits
Money Slides March 12, 2025Cause marketing agency For Momentum shares the results of a survey in which brands identify the benefits that are most important to them as they decide which nonprofits to partner with.
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Tracking the Average Donor Value and Average Gift Value of Mid-Level Donors
Money Slides March 12, 2025Synergy Direct Marketing Solutions shares data that charts the growth in both the average donor value and the average gift value for mid-level donors over the past decade-plus.
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What Types of TV Platforms Do Different Age Groups Prefer
Money Slides March 12, 2025eMarketer data shared at the 2025 ANA Nonprofit Conference reveals the relative preference for streaming, cable, and network TV expressed by gen Z, millennials, gen X and baby boomers.
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Lessons From Super Bowl LIX for Year-Round Marketing Success
Knowledge Partners March 10, 2025System1 shares insights drawn from the 2025 Super Bowl’s slate of advertisements and its own proprietary ad-testing platform.
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How to Bridge the Gap in Retail Media Measurement
Knowledge Partners March 7, 2025Daniel Cinquegrano of Goodway Group shares insights on how brands can maximize the benefits of retail media.
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Beyond Innovation: Transforming Partnerships for Lasting Value
Knowledge Partners March 6, 2025Agency Mania Solutions explores what innovation truly means in today’s economic landscape and how it can be brought to life through enhanced client-agency relationships.
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Why Media and Creative Can No Longer Operate in Silos
Knowledge Partners March 3, 2025In today’s fragmented media landscape, creating separate strategies for media and creative is no longer effective. This article examines how brands can rethink their media and creative strategies to drive better performance, offering examples and actionable frameworks for marketers.
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The Maturity Curve for Performance Marketing
Knowledge Partners February 28, 2025Let’s look at the seven stages of maturity that can take marketers from the building blocks of performance marketing into marketing mastery.
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Rethinking "AI" in a Partnership World: Advice for Advertisers and Agencies
Knowledge Partners February 27, 2025Noting the popularity of all things “AI,” Bruno Gralpois of Agency Mania Solutions shares six suggestions for improving client-agency partnerships that don’t necessarily leverage the technology, but cleverly share its initials.
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Unlocking Efficiency: Four Steps to Powerful Agency Management and How to Handle Roadblocks
Knowledge Partners February 27, 2025Brands must implement a step-by-step approach to a more automated, streamlined, and smarter way to engage with agencies and deliver organizational value.
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The Marketing Procurement Renaissance: Redefining Value and Innovation in a New Era of Relationship Capital
Knowledge Partners February 26, 2025Bruno Gralpois explores how marketing procurement is evolving from a cost-focused function to a strategic value creator, emphasizing the importance of agency partnerships, AI integration, and innovative compensation models.
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Want to Get Mixed Media Modeling Right? Start with Your Data!
Knowledge Partners February 26, 2025In this article written by industry veteran, John Fix, with contributions from SiriusXM Media, advertisers will learn how they can optimize their audio investments and improve ROI by refining their data inputs and leveraging response curves within their MMM tools.
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The Decline in Interactions with Branded Social Media Posts
Money Slides February 18, 2025Interactions with branded social media content peaked in 2017 and have been slumping ever since, according to data from marketing solutions and insights firm XPLAIN.
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The Percentage of Programmatic Ad Spend by Marketplace Type
Money Slides February 14, 2025The ANA shares data that reveals the percentage of programmatic ad spend devoted to open marketplaces and to private marketplaces, making those calculations both including and excluding CTV.
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Marketers' Favorite KPIs for Retail Media Networks, 2024
Money Slides February 13, 2025The ANA shares survey data that reveals the KPIs that marketers most prefer to use in gauging the success of their use of retail media networks.
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Marketers' Favorite Retail Media Networks, 2024
Money Slides February 13, 2025The ANA shares data detailing which retail media networks are most used by marketers as of 2024 and to what extent.
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Starting Points for Online Shopping Journeys in the Last Six Months
Money Slides February 11, 2025Omnicom Commerce Group shares data compiled by web hosting company Hostinger that reveals where online shopping journeys most frequently began during the second half of 2024. Notably, retailers’ websites and apps topped the list.
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What to Include in Your MMM Request for Proposal
Knowledge Partners February 11, 2025A comprehensive guide outlining eight essential components to include in a Marketing Mix Modeling (MMM) Request for Proposal, from defining objectives and methodology requirements to ensuring data security and validation processes.
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