Knowledge Partners
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Data Clean Rooms: Tips for Effective Data Management
Knowledge Partners January 16, 2025Deep Sync provides a “101”-style primer on data clean rooms.
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The Power of Inclusive Advertising
Knowledge Partners January 16, 2025A recent study by System1 highlights the significant impact of inclusive advertising, providing valuable insights into why it matters and how it can be effectively implemented.
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Eight Tips for Aligning MarTech with Strategy
Training Takeaways January 9, 2025Integrating marketing technology (MarTech) with marketing strategies is the deliberate alignment of your technology resources with your marketing objectives and the specific actions planned to accomplish those objectives. To achieve this integration, consider eight tips, drawn from the ANA’s on-demand training course, “Introduction to MarTech.”
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Four Tips for Discovering and Distilling the Insights Necessary for a MarTech Assessment
Training Takeaways January 8, 2025Learn how to uncover your organization’s MarTech needs and challenges while aligning with key stakeholders.
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Four Tips for an Effective MarTech Business Case
Training Takeaways January 7, 2025Learn the four key communication objectives, which, if followed, will give your MarTech business case clarity and earn it a receptive audience.
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Core MarTech Design Principles
Training Takeaways January 6, 2025Learn the four dichotomous principles that will allow you to strategically design your MarTech stack to suit the particular needs of your organization.
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CTV CPMs by Programmatic Marketplace
Money Slides January 6, 2025The ANA shares data comparing the average CTV CPM with the average CTV CPM offered on programmatic open marketplaces and private marketplaces.
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Gen Alpha's Content Consumption Preferences, by the Numbers
Money Slides January 6, 2025Inspira shares data revealing generation Alpha’s content consumption preferences, revealing the percentage of this cohort who consume media from YouTube, linear TV, Facebook, Instagram, TikTok, and Snapchat.
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LLMs as the New Influencers: Their Impact on Brand Choices, by the Numbers
Money Slides January 6, 2025Digital Marketing Company Jellyfish shares survey results that reveal the prevalence with which different age groups report having their decisions about brands or products influenced by LLMs like ChatGPT, Google’s Gemini, and Meta AI.
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Marketers' Six Favorite Retail Media Tactics, by the Numbers
Money Slides January 6, 2025The ANA shares the results of a survey that reveal the tactics that are most popular among those marketers who use retail media networks.
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Quantifying U.S. Marketing Expenditures Across the Top Five Channels
Money Slides January 6, 2025Winterberry Group tabulates U.S. marketing expenditures on search, social media, linear TV, online display, and direct marketing. The data further drills down to divide that spending between expenditures made on brand and performance marketing.
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Sports Radio Advertising's Impact on Brand Support and Purchase Intent
Money Slides January 6, 2025Audio media platform Audacy shares data on how ads on sports radio affect fans’ affinity for brands.
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The Growth in AI Users and AI Spending
Money Slides January 6, 2025Technology company Kyndryl shares data that projects the growth in both users of and spending on generative AI over the next few years.
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The Percentage of Total Programmatic Ad Spending by Device Type
Money Slides January 6, 2025The ANA breaks down the percentage of programmatic ad spending devoted to a variety of device types, including desktop, mobile and tablet, OOH, and CTV.
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The State of Influence
Knowledge Partners January 6, 2025Marketing agency Digital Voices explores the current landscape of influencer marketing and shares strategies to guide the successful use of the tactic — strategies that leverage a value-over-volume mindset, deliberate community-targeting, and the latest technology.
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The Types of Content Users Want from Streaming TV Versus Social Media
Money Slides January 6, 2025Roku shares survey results from Luth Research that identify the types of content that users turn to streaming TV for, and how this contrasts with those users’ expectations for social media content.
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Users' Moods on TV Versus Social Media, by the Numbers
Money Slides January 6, 2025Roku shares the results of a survey study conducted by Luth Research that uncovers the moods experienced by people in their use of TV versus social media.
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Which Products and Services Are Consumers Most Willing to Switch Brands With
Money Slides January 6, 2025Business technology provider Deluxe shares data that reveals which products and services foster the most and least brand loyalty.
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The Four Phases of MarTech Vendor Selection
Training Takeaways January 5, 2025Learn the sequential process for choosing a new MarTech tool.
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A Framework for Successfully Implementing MarTech Tools
Training Takeaways January 4, 2025Learn six steps for effectively implementing MarTech tools.
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