Knowledge Partners
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Suppression Superpower: Identifying Who You Don’t Want to Target Could Elevate Your Campaigns
Knowledge Partners April 14, 2025Advertisers and their agency partners are well-versed in assembling audiences based on who they want to reach. Yet effective audience composition isn't simply about deciding who is ideal, but also who should be excluded.
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Multicultural Buying Power, by the Numbers
Money Slides April 10, 2025Asian Media Group shares data from NielsenIQ that reveals the buying power Asian, Hispanic, and African-American consumers in the U.S. and compares those figures to the relative share of the population that those demographics represent.
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What Emerging Technologies Are People Most Afraid Of
Money Slides April 7, 2025The Kantar Groups shares survey data revealing the level of fear that people express about generative AI, neurotechnology, language translation tools, mixed-reality headsets, and self-driving vehicles.
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What Marketers Need to Know About the Programmatic Landscape in 2025
Knowledge Partners April 2, 2025Viant outlines the most critical trends for 2025 — Autonomous Advertising, Connected TV Growth, Supply Path Optimization, and Sustainability in Advertising — and provide actionable strategies to help ensure your success.
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Gen AI's Userbase and Use Cases, by the Numbers
Money Slides April 1, 2025The Kantar Group shares survey data that quantifies the adoption of generative AI by gen Z, millennials, gen X, and baby boomers. Additionally, the findings quantify the prevalence of the technology’s adoption for specific uses, such as search, comparing products and prices, getting shopping advice, getting travel advice, getting financial advice, etc.
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Mind the Gap: How New Rules Can Create Commercial Wins for Fashion
Knowledge Partners April 1, 2025Informed by expert legal counsel along with expert interviews, Grounded shares insights from its whitepaper Mind the Gap, to help fashion brands close the intention-action gap, navigate policy and legislation, and commercialize sustainability.
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Your Brand Storytelling Checklist: Everything You Need to Craft Your Brand's Story
Knowledge Partners April 1, 2025Brandtrust shared essential components for brand storytelling, developed over hundreds of storytelling workshops with marketers around the world.
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How Different Industries Can Leverage AI Agents
Money Slides March 31, 2025Salesforce brainstorms applications for AI agents ideal for companies in industries such as financial services, automotive, manufacturing, health care and life sciences, media, travel, and retail.
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Enacted U.S. State Privacy Laws
Money Slides March 26, 2025Law firm Squire Patton Boggs catalogs the privacy laws passed in each state as of March 2025 and identifies the date when those laws went into or will go into effect.
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Consumer Attitudes on Prebiotic and Probiotic Sodas
Knowledge Partners March 25, 2025Zappi shares consumer attitudes on prebiotic and prebiotic sodas.
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Using ChatGPT to Improve Email Marketing Messages
Money Slides March 25, 2025Jay Schwedelson of Outcome Media explains how to use the AI capabilities of ChatGPT to optimize email marketing messaging and even provides the specific language for the prompt that ChatGPT users should employ.
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Email and SMS Performance Compared
Money Slides March 22, 2025See the open rates, click-through rates, and conversion rates for marketers’ uses of email and SMS, i.e., text messaging.
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The Sources of Advertising's Carbon Emissions, by the Numbers
Money Slides March 22, 2025L'Oréal shares data from AdGreen that quantifies the relative share of the advertising industry’s carbon emissions that different aspects of marketing are responsible for, with travel and transportation leading the list by a wide margin. Further granularity is offered as to what components of travel and transportation emit the most carbon.
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What Percentage of Brands Offer Loyalty Programs
Money Slides March 22, 2025The ANA shares survey data revealing the proportion of organizations that offer their customers the opportunity to participate in a loyalty program, with additional granularity provided as to the proportion of organizations that are B2C- or B2B-oriented.
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Five Common Mistakes in Building Brand Trust
Knowledge Partners March 20, 2025Daryl Travis examines five critical errors organizations make when attempting to build brand trust, illustrated through case studies of both failures (Wells Fargo) and successes (Zappos), while offering practical advice for businesses seeking to develop authentic consumer relationships.
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How to Standardize the Hours Necessary for Different Types of Agency Work
Money Slides March 18, 2025CarMax offers guidance on how to establish standard durations for the different types of work your agency might perform, ranging from voiceover reads to stadium takeovers.
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Tracking the Increasing Rate of LGBTQ-Identification
Money Slides March 18, 2025The GLAAD Media Institute reveals how the percentage of people identifying as LGBTQ has risen in the years between 2012 and 2024.
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Global Soft Power Index 2025
Knowledge Partners March 14, 2025Brand Finance ranks nations by the extent of their soft power.
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Best Ads of Super Bowl LIX
Knowledge Partners March 13, 2025Zappi analyzed all the ads with consumer feedback from over 20,000 US consumers using Zappi’s Amplify Advertising System, a modern research system that fuels agile, iterative ad development with continuous consumer feedback.
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How Viewers Allocate Their TV Time, by the Numbers
Money Slides March 12, 2025Nielsen data shared at the 2025 ANA Nonprofit Conference reveals how people apportion their viewing time between streaming, cable, and broadcast TV, with additional granularity offered as to how viewing time is apportioned between streaming platforms like YouTube, Netflix, Hulu, and Disney+.
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