Knowledge Partners
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The Frequency with Which Gen Z Researches Brands' Commitment to Inclusive Causes
Money Slides January 3, 2025PACO Collective shares survey data revealing the frequency with which members of generation Z research brand’s commitment to inclusive causes as well as how such commitments are reflected in brands’ choice of partners.
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The Issues Gen Z Expects Brands to Take a Stand on, by the Numbers
Money Slides January 3, 2025PACO Collective shares survey data revealing the issues that members of generation Z most want brands to take a strand on.
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10 Tips for Great Creative Briefs
Training Takeaways January 2, 2025Advertising legend Jane Maas shares 10 tips for crafting exemplary creative briefs.
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A Five-Step Mobile Marketing Decision Tree
Training Takeaways January 2, 2025ANA instructor Neil Feinstein helps marketers conceptualize their mobile marketing efforts as a schema with five elements.
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A Taxonomy of Social Media Users
Training Takeaways January 2, 2025Working from definitions first laid out by Charlene Li and Josh Bernhoff in their landmark book “Marketing in the Groundswell,” ANA instructor Neil Feinstein breaks down the varieties of social media users into six categories.
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A Three-Step Process for Generating Innovative Business Ideas
Training Takeaways January 2, 2025If you’re trying to develop new ways of approaching a business problem, consider the “judo flip” method for generating fresh ideas.
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Aligning the Customer Journey to Goals: Lead Gen Versus Retention
Training Takeaways January 2, 2025The USPS offers examples of how you can tailor your customer journey to either lead generation or retention.
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Best Practices for Marketing on Facebook, Instagram, and TikTok
Training Takeaways January 2, 2025Learn some of the key approaches for leveraging each of these social media platforms.
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CMOs Rank Their Most Common Challenges
Money Slides January 2, 2025During his opening remarks at the 2024 Masters of Marketing Conference, ANA CEO Bob Liodice shared the results of an edition of The CMO Survey in which those senior marketing leaders identified the challenges they face on the contemporary marketing landscape.
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Consumers' Interest in Sustainable Lifestyles, by the Numbers
Money Slides January 2, 2025The Guardian shares the results of a study that examined different demographic groups’ interest in sustainable lifestyles, with those groups being defined by gender, education, income, and age.
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Consumers' Support for Inclusive Brands, by the Numbers
Money Slides January 2, 2025The Alliance for Inclusive and Multicultural Marketing shares survey data that illuminates the relative proportion of support for inclusive marketing among consumers.
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Content Marketing 101: Mapping Content to the Buyer Journey
Training Takeaways January 2, 2025ANA instructor George Stenitzer explains how to tailor your content marketing to each phase of the buyer’s journey, including which media types to use at each phase.
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Customer Experience 101: How to Measure It
Training Takeaways January 2, 2025Learn the four interrelated approaches that need to be adopted to effectively measure customer experience to guide improvements.
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Defining Your Marketing Promise in Three Steps
Training Takeaways January 2, 2025Articulate your marketing promise with a simple three-step process.
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Eight Elements of a Successful Agency Brief
Training Takeaways January 2, 2025Learn eight simple elements, which, if included in your next brief, can unlock the full potential that your agency has to offer.
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Eight Indicators of a Need for MarTech Operationalization
Training Takeaways January 2, 2025Learn how to recognize when greater operationalization is demanded by your MarTech stack.
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Experiential Marketing 101: Basic Best Practices
Training Takeaways January 2, 2025ANA’s on-demand training course “Brand Activations That Drive Results” offers six best practices for conducting experiential events.
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Five Elements of an Effective Brand Purpose
Training Takeaways January 2, 2025When crafting your company’s purpose statement, checking five boxes can help ensure its effectiveness.
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Five Tips for Brand Builders
Training Takeaways January 2, 2025The ANA offers five tips for building a brand and a brand experience drawn from its on-demand training course, “The Art and Science of Brand Building.”
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Five Tips for Multicultural Marketing
Training Takeaways January 2, 2025Undertaking multicultural marketing can pose a significant challenge for companies new to such efforts, and especially for smaller companies with fewer resources. By way of introduction, consider five tips from the ANA’s on-demand training course, “Multicultural Marketing — Making the Budget Work Effectively.”
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