Knowledge Partners
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Holiday Shopping Insights: Connect Early with Deliberate Shoppers
Knowledge Partners August 22, 2023Believe it or not, now’s the time to start thinking about your holiday shopper strategy. Google’s Richard Manso is here to help you get started.
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Creative Effectiveness and Sport Sponsorship
Knowledge Partners August 15, 2023Research conducted by System1 and Fuse demonstrated the role sport sponsorship campaigns and related activations can play in effectively reaching a broad audiences.
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A Measurement Formula for Modern Brand Marketers
Knowledge Partners August 14, 2023Google shared its three-step formula for developing a successful measurement strategy and improving ROI.
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Holiday Advertising Handbook: Six Tips for Creative Effectiveness
Knowledge Partners August 14, 2023System1 highlights key holiday advertising strategies for success: effective storytelling, fostering community, tapping into nostalgia, utilizing recognizable characters or scenarios, incorporating magic, and leveraging popular holiday tunes.
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The Recipe for a Successful Brand Collaboration
Knowledge Partners August 14, 2023System1 delves into brand collaborations, emphasizing the importance of shared values, tapping into trends, combining familiarity with innovation, leveraging distinctive brand assets, and evolving with market shifts.
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25 Ways TV Grows Brands
Knowledge Partners August 11, 2023TV is a performance channel that drives full-funnel outcomes. That’s the conclusion from VAB, which has long studied the effects of TV investment on driving business outcomes. This guide distills a decade of analysis into the 25 ways TV grows brands at every stage of the purchase funnel.
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Chief Audio Officer: The Champion Every Brand Needs to Win in Audio
Knowledge Partners August 11, 2023For many brands, audio is an afterthought — a checkbox for reaching consumers in their cars. To such brands, marketing departments designating a chief audio officer might seem absurd until they see the medium’s power. For other brands, audio is a secret weapon.
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What’s the Deal with Identity?
Knowledge Partners August 9, 2023With video measurement being such an exciting space brimming with advancements, VAB compiled some of the most common themes and questions heard from marketers.
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Global Advertising Production Payment Guidelines
Knowledge Partners August 8, 2023APR’s Global Advertising Production Payment Guidelines provide marketers with insights into current industry practices from the perspectives of advertisers, agencies, and production companies.
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Internal Site Search Engine Optimization: The Treasure Right Under Our Noses
Knowledge Partners August 8, 2023The DAC Group shares how to leverage the power of internal site search engine optimization to understand customer needs and enhance user experience.
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Livestreaming e-commerce in North America: Opportunities and Challenges
Knowledge Partners August 8, 2023The DAC Group explained that while livestreaming ecommerce has the potential to unlock many benefits, it is also important to anticipate and navigate various challenges and obstacles in order to achieve success.
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Mediahub Scouting: Divergent Creatives
Knowledge Partners August 7, 2023In honor of BIPOC Mental Health Awareness Month (July), Mediahub’s latest Scout report celebrates the vibrant and diverse neurodivergent community.
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The Consumerization of B2B Marketing: What It Is and Why It’s Important
Knowledge Partners August 7, 2023The B2B marketing landscape is undergoing a significant transformation. From the way where we reach our customers to how they make purchase decisions, everything we B2B marketers do is evolving because B2B buyers are bringing their consumer buying behaviors to work.
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Three Sustainability Marketing Pitfalls and How to Turn Them into Wins
Knowledge Partners August 7, 2023With consumers having a better understanding of sustainability than ever before, the space has become an area where a misstep can cost a brand. With that in mind, Think With Google provides three sustainability marketing pitfalls for marketers to avoid and advice on what to do instead.
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2023 Identity and Cookieless Survey Results
Knowledge Partners July 27, 2023Datonics produced a study checking the temperature on marketer perceptions and readiness for the upcoming Google cookie deprecation along with feedback on identity and audience solutions.
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AI and Creative Production
Knowledge Partners July 27, 2023This report from R3 closely examines AI’s effect on creative production, and shares what marketers should consider before they deploy AI systems.
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Optimize Partner Selling by Making These Small Shifts
Knowledge Partners July 27, 2023In today's competitive market, manufacturers often face challenges when it comes to capturing and maintaining mindshare within their indirect channels. With partners managing products from a variety of different brands, it's crucial to find ways to stand out and ensure that your organization remains top of mind.
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TikTok Marketing Playbook
Knowledge Partners July 27, 2023This playbook by CreatorIQ lays out the strategies brands can implement to create high-value TikTok content that resonates with users and drives real ROI.
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AI for Content Marketing Blueprint
Knowledge Partners July 26, 2023The Marketing AI Institute and Writer came together to create a comprehensive overview of AI technology and how it’s transforming the world of content marketing.
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Articulating Brand Purpose: Introducing the BPP, a framework to help you do it
Knowledge Partners July 26, 2023Phil White, co-founder and chief strategy officer at Grounded World, unpacked the “BPP framework: that can help brands unlock the power of brand purpose.
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