Knowledge Partners
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Infographic: Why Consumers Want to Be Part of Certain Brand Communities
Knowledge Partners February 4, 2025This infographic from Inspira Marketing analyzes several trends in consumer-brand relationships to determine what it is exactly that makes brand communities tick.
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TAG US Ad Fraud Savings Report
Knowledge Partners February 4, 2025TAG’s 2024 US Ad Fraud Savings Report quantifies the financial savings achieved as a result of cross-industry efforts to reduce ad fraud in the digital advertising ecosystem.
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The Power of Relationships: Turning Customers into Lifelong Fans with Integrated Marketing
Knowledge Partners February 4, 2025In a world overflowing with choices, the brands that truly succeed are those that connect with people on a deeper level — where trust, emotion, and authenticity merge to create real relationships. This takes effort, consistency, and a well-executed integrated marketing strategy.
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Trends in Home Cooking
Knowledge Partners February 3, 2025Cooking in America is more than just a daily task — it’s a reflection of culture, creativity, and connection. From TikTok trends to blogs, the way we discover and prepare meals is constantly evolving. This infographic dives into the ingredients shaping America’s kitchens and how we’re finding inspiration to whip up something delicious.
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Engaging Black Audiences
Knowledge Partners January 31, 2025Nielsen’s report on engaging black audiences shares how brands can grow and win with inclusion.
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2024 U.S. B2B Media Spend by Channel
Money Slides January 30, 2025Winterberry Group, a management consultancy, takes a look back at 2024 and breaks down the U.S. B2B sector’s media expenditures by channel last year.
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Five Ways Brands Can Leverage Experiential Marketing to Build Genuine Relationships with Consumers
Knowledge Partners January 30, 2025As we look ahead, 2025 is primed to become a golden year for experiential marketing. It’s no surprise that after years of investing heavily in digital, marketers are just as eager as consumers connect in real life. Inspira offers five foundational ideas to foster connection, trust, and loyalty, making the relationship between brand and consumer far more meaningful.
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Forecasting 2025 U.S. B2B Media Spend by Channel
Money Slides January 30, 2025Winterberry Group, a management consultancy, shares a projection for the U.S. B2B sector’s media expenditures on each channel in 2025.
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Global 500 2025
Knowledge Partners January 30, 2025Brand Finance released the 2025 edition of its annual report on the world's most valuable and strongest brands.
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Marketers May Be Getting Burned by Their Performance Marketing: OOH May Be Able to Help
Knowledge Partners January 30, 2025Clear Channel Outdoor shares why integrating OOH advertising into your media mix can help with the “burnout” some brands are experiencing with performance marketing.
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The Future 100: 2025 Edition
Knowledge Partners January 30, 2025VML’s eleventh annual “Future 100” report explores a myriad of trends and developments in the industry, with the aim to prepare marketers for the year ahead.
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Fandoms & Passions: The Antidotes to Hyper-Fragmented Youth Audiences
Knowledge Partners January 29, 2025A comprehensive study across US, UK, and Germany reveals how brands can build lasting connections with Gen Alpha and Gen Z audiences by understanding and leveraging their passions and fandoms, with 74 percent feeling more connected to brands that share their interests.
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Building the In-House Marketing Team of the Future
Knowledge Partners January 23, 2025Blum Consulting’s Andrea Ruskin shares how brands can realize the full potential of their in-house agencies.
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Holiday Ad Review: Lessons for the Super Bowl
Knowledge Partners January 23, 2025System1 recently analyzed holiday ads and made a shocking discovery — for five consecutive years, holiday ads have outperformed Super Bowl ads in effectiveness.
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Customers' Most Serious Sources of Complaint, by the Numbers
Money Slides January 21, 2025Professor Thomas Hollmann of Arizona State University shares the results of a study that identifies the problems experienced with products and services that consumers regard as the most serious, with overcharges and excessive prices topping the list.
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The Products and Services Customers Experience the Most Serious Problems With, by the Numbers
Money Slides January 21, 2025Professor Thomas Hollmann of Arizona State University shares the results of a study that identifies the products and services consumers experience the most serious problems with, with those related to banking, automobiles, and computers and the internet ranking near the top.
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The Responses That Customers Most Want to Their Complaints, by the Numbers
Money Slides January 21, 2025Professor Thomas Hollmann of Arizona State University shares the results of a study that reveals the ways in which consumers most want their complaints to be resolved by companies. Hollmann’s data goes on to indicate the frequency with which consumers feel that they receive those resolutions.
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The Rising Rate of Customer Dissatisfaction
Money Slides January 21, 2025Professor Thomas Hollmann of Arizona State University shares the results of a longitudinal study charting the incidence of consumers’ problems with products and services, which has been increasing significantly since 1976.
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Gen Alpha's Personal Device Usage, by the Numbers
Money Slides January 20, 2025Inspira shares data revealing generation Alpha’s device preferences.
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Data Clean Rooms: Tips for Effective Data Management
Knowledge Partners January 16, 2025Deep Sync provides a “101”-style primer on data clean rooms.
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