Knowledge Partners
-
The Role of the Brief in Enabling Creativity
Money Slides April 24, 2024Survey results shared by the ANA and industry partners quantify the percentage of B2C and B2B agencies and clients who deem a tight brief with clear objectives to be the No. 1 enabler of creativity in their working relationships.
view -
Tracking Linear TV and OTT’s eCPMs Over Time
Money Slides April 24, 2024Marketing solutions provider Guideline shares data on the changes in linear TV’s effective cost per one thousand impressions (eCPMs) between 2021 and 2023, comparing it to OTT.
view -
A Personal Touch
Knowledge Partners April 23, 2024The evolution of personalization over the last five years reflects a broader trend toward more sophisticated, adaptive, and user-centric strategies. With ongoing technological innovation, personalization is becoming increasingly sophisticated and essential for delivering standout customer experiences.
view -
A Maturity Model for the Adoption of Digital Asset Management
Money Slides April 22, 2024Consultant and author David H. Lipsey shares a framework for assessing the maturity of your organization’s adoption of digital asset management (DAM) that was developed by the Center for Advanced Studies in Digital Asset Management (CASDAM).
view -
CreatorIQ: Creator Communities 2023
Knowledge Partners April 22, 2024CreatorIQ shares insights from its whitepaper exploring the relationship between creator exclusivity and earned media value (EMV), and how it varies from category to category.
view -
Customers’ Comfort with the Use of Their Data for Personalization, by the Numbers
Money Slides April 22, 2024General Motors and Boston Consulting Group share data that quantifies the percentage of customers, from country to country, who are comfortable with companies using their data to personalize their experiences.
view -
The Projected Growth of the AI Market in the U.S.
Money Slides April 22, 2024At the ANA’s 2024 AI for Marketers Conference, ANA CEO Bob Liodice shared data from Statista that projects how the AI market will grow over the course of the decade, measured in billions of dollars.
view -
The Power of Professionally Branded Emails
Knowledge Partners April 12, 2024This report from Exclaimer examined some of the channels marketers are relying on most under tightening budgets to determine which had the greatest opportunity for both maximum engagement and ROI.
view -
Flexible Staffing at In-House Agencies, by the Numbers
Money Slides April 9, 2024Creative staffing agency Cella shares survey results from Randstad Digital that identifies the percentage of in-house agencies that never, rarely, occasionally, or always capitalize on flexible staffing.
view -
Podcasts' Benefits for Brands, by the Numbers
Money Slides April 9, 2024Media outlet Sounds Profitable shares the results of a consumer survey that illuminates the value that audiences find in podcasts and how they can aid brands that are looking to be discovered.
view -
Creators' Biggest Complaints About Working with Brands, by the Numbers
Money Slides April 2, 2024Marketing platform CreatorIQ shares the results of a survey of creators that ranks their greatest sources of dissatisfaction when working with brands.
view -
Creators' Most Important Priorities When Working with Brands, by the Numbers
Money Slides April 2, 2024Marketing platform CreatorIQ shares the results of a survey of creators that ranks the priorities that they have when working with a brand.
view -
In-House Agencies Rank the Benefits and Drawbacks of Working with Offshore Partners
Money Slides April 2, 2024Creative staffing agency Cella shares survey results from Randstad Digital in which in-house agencies evaluated the relative advantages and disadvantages of working with offshore partners.
view -
The Size of In-House Agencies, by the Numbers
Money Slides April 2, 2024Creative staffing agency Cella shares research from Randstad Digital that identifies the percentage of in-house agencies with different staff headcounts.
view -
The Type and Volume of Work Done by In-House Agencies
Money Slides April 2, 2024Creative staffing agency Cella shares research from Randstad Digital that identifies what percentage of in-house agencies’ work, on average, relates to Tier 1, Tier 2, Tier 3, or growth marketing.
view -
Empowering Engagement in 2024: Marketing Challenges and Strategic Solutions
Knowledge Partners March 28, 2024Combining its own insights with recent data from other sources, Inspira Marketing outlined the most common challenges marketers will see in 2024 and beyond.
view -
Fearlessly Curious Voices — Barbara Apple Sullivan and Amy McIntosh
Knowledge Partners March 28, 2024Barbara Apple Sullivan sits down with NYU School of Professional Studies Chief Marketing Officer, Amy McIntosh, to talk about taking career risks, leaning into new technologies, and balancing work and family.
view -
Hashtag Horizon: Social Media Marketing Trends of 2024
Knowledge Partners March 28, 2024From the authenticity revolution in influencer marketing to the pivotal role of AI, Inspira Marketing uncovers the latest developments in social media marketing in its new report.
view -
Social Commerce Revolution: Three Strategies to Transform Your Approach
Knowledge Partners March 27, 2024Social commerce has come a long way in a short time, evolving from a basic “link in bio” to seamlessly integrated, immersive cross-platform shopping experiences. From Pinterest Product Pins to TikTok Shop, there are endless opportunities for brands to entice consumers to “buy now.”
view -
Social How To: Boosted Posts versus Paid Ads
Knowledge Partners March 27, 2024Social media marketing is a game of experimentation, analysis, and adaptation. Often the most successful campaigns rely on the smallest of details to take off. Today, our social experts are explaining why and when you’d want to boost a post on your feed, or when a paid ad is the better decision.
view