Knowledge Partners
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Staying Visible and Relevant: Social Media Algorithms by Platform
Knowledge Partners March 27, 2024Today we’re taking a look at the largest social platforms that our team utilizes daily, like Facebook, Instagram, and TikTok. We’re outlining why algorithms are valuable, how they change from platform to platform, and offering a few tips for how to please these fickle machines.
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A Forecast for Total U.S Media Ad Spending 2024-2027
Money Slides March 26, 2024At the ANA’s 2024 Media Conference, ANA CEO Bob Liodice graphed figures from Insider Intelligence that project total U.S. media advertising spending in 2024, 2025, 2026, and 2027.
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Cookieless Readiness Checklist
Money Slides March 26, 2024Intel provides a checklist of steps that marketers should be taking to prepare for the advent of a cookieless internet.
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Defining Artificial Intelligence: Narrow, General, and Super AI
Money Slides March 26, 2024Nonprofit organization Save the Children defines “narrow,” “general,” and “super AI.”
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Examples of AI Use Cases
Money Slides March 26, 2024Nonprofit organization Save the Children provides a helpful table that shares some illustrative examples of applications for artificial intelligence (AI).
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Monthly Change in U.S Ad Spend: January 2023 to January 2024
Money Slides March 26, 2024At the ANA’s 2024 Media Conference, ANA CEO Bob Liodice graphed figures from market intelligence firm Guideline that record the changes in U.S. ad spending from January 2023 to January 2024.
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The Areas in Which AI is Already Increasing Productivity
Money Slides March 26, 2024Morgan Stanley Research identifies applications of artificial intelligence (AI) that have already begun to yield gains in productivity.
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The Growth in Retail Media Versus Search and Social Media Advertising
Money Slides March 26, 2024Henkel and the Mars Agency share a graph from Insider Intelligence that charts the length of time it took retail media’s advertising market to reach $30 billion in value compared to social media and search advertising.
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The ROAS Being Yielded by Google's Performance Max and Meta's Advantage Plus
Money Slides March 26, 2024Morgan Stanley Research calculates the return on advertising spend being experienced by marketers who utilize Google’s Performance Max resource, on the one hand, and Meta’s Advantage Plus, on the other.
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Top Marketing Uses for AI According to CMOs
Money Slides March 26, 2024At the ANA’s 2024 Media Conference, ANA CEO Bob Liodice visualized the results of a survey of CMOs that ranked what these leaders believe are the best marketing applications for artificial intelligence (AI).
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Cox Communications Reframes Marketing’s Impact from a Cost Center to a Profit Center
Knowledge Partners March 23, 2024Cox Communications worked with Analytic Partners to create a commercial analytics program to build trust with stakeholders, increase marketing efficiencies, and grow better relationships with customers.
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Mastering Instagram Metrics: A Roadmap for 2024
Knowledge Partners March 23, 2024Getting traction with your social media marketing can feel like trying to lift a barbell while standing on quicksand. The key to finding your footing, and getting ahead, is mastery of your metrics. This guide navigates the intricacies of Instagram’s analytics in 2024, specifically how to turn them to your advantage as a marketer.
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The Power of Brand Experiences at Festivals
Knowledge Partners March 23, 2024After years of leaning into performance marketing, the landscape is once again shifting to in-person experiences. Here, we look at how consumers feel about events and the impact that participation has on brands.
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The Ultimate Multi-Platform Digital Marketing Checklist
Knowledge Partners March 23, 2024From Connected TV (CTV) to YouTube, the fact that marketers have countless ways to engage with consumers is both a blessing and a curse. The challenge lies in crafting tailored content for each platform and delivering it effectively to the right audience, at the right time.
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Is Your Brand Identity Craving a Revamp?
Knowledge Partners March 22, 2024What is brand identity? Brand identity is who your brand is, what it looks like, how it talks to its audience. It’s an amalgamation of your messaging, visual elements, content, and values, being filtered through the eyes and hearts of your audience.
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Unlocking Organic Growth: Five Proven Steps to Get More Social Media Followers
Knowledge Partners March 22, 2024Ever wonder why your Instagram growth hits a wall? From one-person businesses cracking wise online to the largest brands in the world, the frustration of a static following and decreased engagement is a shared experience. The most common hurdles are low post frequency and neglected engagement, both of which can be fixed.
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Why Is Retail Media ROAS So Hard to Measure?
Knowledge Partners March 22, 2024Retail media return on ad spend (ROAS) is difficult to gauge, but there are a number of ways to improve this metric.
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The American Consensus for Consumer Data Privacy, by the Numbers
Money Slides March 20, 2024Marketing data provider Wiland shares an excerpt from a study by the Pew Research Center that quantifies the bipartisan support for consumer data privacy regulation.
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The Growth in Local Sports Sponsorships, by the Numbers
Money Slides March 20, 2024Sports and Entertainment Platform SponsorUnited shares data that highlights a growth in sponsorships for local professional sports teams, indicating that sponsorships of leagues as a whole aren’t the only game in town.
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The Growth in Niche Sports Sponsorships, by the Numbers
Money Slides March 20, 2024Sports and Entertainment Platform SponsorUnited shares data that highlights a growth in sponsorships for sports outside the big five of football, baseball, basketball, hockey, and soccer — niche sports that include mixed martial arts, pickleball, rugby, and skiing and snowboarding.
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