Knowledge Partners
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How Much Does Sustainability Drive Consideration in Your Sector?
Money Slides February 26, 2024Valuation and strategy consultancy Brand Finance quantifies how much of a role a brand’s commitment to sustainability plays in driving consideration in a variety of sectors.
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The Leading Retail Media Networks: A Detailed Comparison
Money Slides February 26, 2024The MARS Agency assesses the targeting capabilities, media opportunities, and innovations of a long slate of retail media networks, along with their criteria for partnership and measurement and reporting — all in a series of easily digestible charts.
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Scoring Consumers’ Perceptions of Apparel Brands’ Commitment to ESG
Money Slides February 26, 2024Valuation and strategy consultancy Brand Finance scores consumers’ perceptions of leading supermarkets’ commitment to the environment, society, and governance (ESG).
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Scoring Consumers’ Perceptions of Beer Brands’ Commitment to ESG
Money Slides February 26, 2024Valuation and strategy consultancy Brand Finance scores consumers’ perceptions of leading beer brands’ commitment to the environment, society, and governance (ESG).
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Scoring Consumers’ Perceptions of Leading Supermarkets' Commitment to ESG
Money Slides February 26, 2024Valuation and strategy consultancy Brand Finance scores consumers’ perceptions of leading supermarkets’ commitment to the environment, society, and governance (ESG).
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Sustainability's Role in Driving Consideration
Money Slides February 26, 2024Valuation and strategy consultancy Brand Finance quantifies how a commitment to sustainability measures up as a driver of consideration relative to other factors.
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The Fundraising Forecast in Canada: Top 10 Insights to Talk About in 2024
Knowledge Partners February 22, 2024Blakely shares the latest research on donor attitudes in Canada as well as in-depth insights from donors and trends based on performance metrics from more than 30 charities.
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How Analytics Partners Helped Nespresso Achieve High Analytic Adoption
Knowledge Partners February 16, 2024This case study from Analytics Partners outlines how the organization helped Nespresso identify the largest drivers of incremental sales, achieve double digit growth year-over-year, and achieve high adoption of an advanced analytics program.
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Loyalty: What Customers Really Want
Knowledge Partners February 16, 2024TMS shares the results of a proprietary study on loyalty that used qualitative and quantitative research in the U.S. and U.K. to find out from customers what they thought about loyalty programs and what they want and expect out of loyalty programs. The study spoke to 978 consumers in the U.S. and U.K.
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The High Performers of Super Bowl LVIII and What We Can Learn
Knowledge Partners February 16, 2024Brainlabs has seen hundreds of Super Bowl ads over the years, and one thing remains a constant – there are always big wins and memorable fails. The company uncovered four key opportunities for advertisers to apply moving forward in 2024.
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Four Things to Know About Programmatic Advertising
Knowledge Partners February 14, 2024In this article, Anteriad explores programmatic advertising, its various formats, and metrics that help measure success.
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Getting Stuff Done — Better, Faster, Smarter
Knowledge Partners February 13, 2024Agency Mania Solutions shared how to improve the output of client–agency collaboration to drive cost efficiencies and bulletproof your business in turbulent times.
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Industry Updates — Looking Ahead to 2024
Knowledge Partners February 13, 2024Agency Mania Solutions shared how the trends and news of 2023 will impact marketers in 2024.
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Pinterest Predicts
Knowledge Partners February 12, 2024“Pinterest Predicts” shares developing consumer trends as observed by increases in the search for certain keywords.
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The Super Bowl Moment Is Here to Stay
Knowledge Partners February 12, 2024Joe Baratelli of RPA underscores the Super Bowl's unmatched advertising impact, stressing the need for clear objectives, culturally resonant creativity, and a robust multi-channel approach for a successful and memorable campaign.
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Better, Faster, More Profitable Decisions with Commercial Intelligence
Knowledge Partners February 9, 2024Brands must keep up with a constantly evolving environment in which change is the new normal. Heightened consumer awareness and increased regulation regarding the use of personal data has forced brands to reconsider how they collect, store, and use data. To manage this, brands have considered many options, implemented some, and seen greater or lesser success.
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How Marketing Mix Modeling Can Become a Powerful Tool for Sustainable Business Performance
Knowledge Partners February 9, 2024Can marketing reconcile business performance and sustainability goals? Ekimetrics believes so, through the right marketing mix model.
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The New World of Marketing Measurement
Knowledge Partners February 9, 2024Ekimetrics shares how brands can develop their measurement to capture and support both the granularity and immediacy of attribution, alongside the whole, long-term picture needed to steer marketing budgets to best effect.
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Overcoming the Obvious: Sparking Creativity Against Marketing Woes
Knowledge Partners February 8, 2024Inspira Marketing shared how unconventionally creative marketing strategies, including interactive storytelling and experiential marketing, empowers brands to capture the attention of their target audience.
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Linear TV Drops Below 50 Percent of TV Usage
Money Slides February 6, 2024Roku visualizes data from Nielsen demonstrating how linear TV is ceding an ever greater share of TV usage to streaming.
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