Knowledge Partners
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Five More Customer Engagement Challenges and How to Fix Them
Knowledge Partners November 8, 2021Learn five customer engagement challenges to brands, with solutions on how to fix them.
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Creating Moments That Matter: Brands Increasing Partnership in Delivering the Content Consumers Love
Knowledge Partners October 29, 2021TV and film content is more valuable than ever. In this article, BEN shares insights demonstrating the unlimited opportunities for marketers to reach and engage audiences across this evolving media landscape.
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Marketers Must Modernize Budget Reallocation Practices to Maximize ROI
Knowledge Partners October 29, 2021New research from BrandMaker and Forrester Research shows how an industry-wide inability to quickly make adjustments to budget and resource allocation leaves marketers in a position where they’re unable to ring the most of ROI out of their efforts.
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Multicultural Consumers: Why the Success of Your Company Starts and Stops with Them
Knowledge Partners October 28, 2021In this episode of The Why Behind The Buy (now The Marketing Insider) podcast, host Monique Ruiz talks with multicultural marketing experts Albert Thompson at Walton Isaacson and Claritas' Ron Cohen about the importance of this loyal and growing consumer segment.
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Skillful Brand Marketing: Increasingly Imperative for B2B Success
Google October 27, 2021The creativity, storytelling, and emotional connections of brand marketing aren’t always associated with the business-to-business (B2B) marketing world. However, the broad consensus among B2B executives is that brand marketing is increasingly critical to B2B organizations.
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How to Create a Marketing Playbook
Knowledge Partners October 25, 2021Learn the ins and outs of how to create a marketing playbook.
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Driving Rapid Business Growth with Shops
Knowledge Partners October 22, 2021Social Shops are growing rapidly as a new route to market, accelerated by two major forces. Firstly, as the pandemic took hold, e-commerce as a primary shopping channel became the norm (growing by 46 percent) and secondly, social media users grew by 9 percent.
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Using Segmentation to Win the Privacy Debate
Knowledge Partners October 21, 2021This episode of The Why Behind The Buy (now The Marketing Insider) podcast answers that question with the help of Claritas’ Al Gadbut. Also, Steve Fuller of the Seattle Times on how segmentation has kept the media company on the happy side of consumer privacy laws while helping its advertising clients realize incredible results.
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Beauty and the Social Media Beast
Knowledge Partners October 18, 2021Tubular’s 2021 beauty report provides insights gleaned from more than 20 million videos from beauty creators, with recommendations for how industry brands can accelerate innovation and stay relevant.
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Why Does Marketing Ops Need a Playbook?
Knowledge Partners October 18, 2021Having a marketing playbook can fuel operational excellence and prevent poor marketing execution.
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Brand Decisions Matter in FinTech Mergers and Acquisitions
Knowledge Partners October 14, 2021The agency Sullivan shared four keys to success for marketers managing a merger or acquisition.
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Email Marketing Execution: Don’t Just Get in Any Inbox, Get in the Right Inbox
Knowledge Partners October 14, 2021In this episode of The Why Behind The Buy (now The Marketing Insider), host Monique Ruiz talks email marketing best practices with Claritas’ Jeff Bickel and discusses email marketing wins with Mark King of Conversion Alliance and Bob Smolik of Tribune Publishing.
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How the Pandemic Has Changed the Relationship Between Brands and Their Marketing Partners
Knowledge Partners October 13, 2021With the pandemic shifting the consumer mindset, this report from Theorem explores what consumer expectations look like in a post-pandemic world and how brands can work alongside their marketing partners to better fulfill those expectations.
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Top Tips for Identifying and Targeting Ideal Audience Segments
Knowledge Partners October 7, 2021In this article, learn the best ways to optimize your audience identification and targeting strategies in the modern marketing landscape.
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Why Engaging in Micro-Moments Is Vital for Customer Engagement
Knowledge Partners October 4, 2021Marketing teams need to connect fragmented customer journeys to ROI and growth while ensuring customer engagement, loyalty, and micro-moments are a surefire way to do so.
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General Mills Brand Integrations Lead to Big Sales Lifts in Study
Knowledge Partners September 30, 2021Linear TV integrations for two General Mills brands Old El Paso and Honey Nut Cheerios in 2019 through 2021 delivered sales lifts of 24 percent to 29 percent, according to 605, which combines audience data from set-top boxes and smart TVs with sales data from retail loyalty programs.
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The 2021 International Telco Report: Consumer Adoption of 5G
Knowledge Partners September 27, 2021While 5G technology may be the future of connectivity, new data shows that it has yet to catch on at scale. Surveying more than 18,000 people from 17 nations, this report examines the demographics, behaviors, and preferences of early 5G adopters, as well as those less inclined to embrace the new technology.
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2021 Cella Talent Report for Creative, Marketing and Digital Professionals: What Talent Want
Knowledge Partners September 23, 2021Cella shares insights on how the pandemic changed what creative, marketing, and digital talent want from their workplace.
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Meeting Consumer Demand for Transparent Marketing Practices
Knowledge Partners September 22, 2021Theorem explores how brands can adjust their marketing tactics to be more transparent and ethical, in the face of new privacy laws and heightened consumer awareness of data practices.
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2021 In-House Creative Industry Report
Knowledge Partners September 17, 2021In this report, Cella shares highlights from its 2021 In-House Creative Industry Report providing insights to help guide marketers and agencies identify organizational gaps and potential solutions.
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