Knowledge Partners
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The 100 Percent Digital TV Future Isn’t Coming. It’s Already Here
Knowledge Partners November 30, 2023The shift to digital TV is not future speculation; it's the current reality. Over half of U.S. internet users now watch ad-supported on-demand video, indicating a shift in advertising strategies. As TV digitizes, advertising is pivoting from channel-focused to audience-focused, promising more precise targeting and measurable outcomes.
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A Playbook for Change: How Google Is Working to Scale Sustainability
Knowledge Partners November 29, 2023Partnering with Drawdown Labs, Think with Google designed a framework for building a culture of sustainability and reducing carbon across daily marketing operations, culminating in a sustainability marketing playbook meant to share best practices and accelerate change across the industry.
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ESG Brand Perception Index Q&A with Linda Bethea, Head of Marketing, Danone
Knowledge Partners November 29, 2023The ANA’s Liz Kneebone sat down with Linda Bethea, Head of Marketing for Danone, to discuss the brand’s activity in the DEI and Sustainability spaces.
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The ANA/Swayable ESG Brand Perception Index: Q3 Report on Top Brands Navigating ESG Dynamics
Knowledge Partners November 29, 2023The ANA/Swayable ESG Brand Perception Index offers insights into public opinions on US brands' impact on environment and society, tracking over 400 brands in various sectors.
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Consumers' Concerns About AI, by the Numbers
Money Slides November 22, 2023Media agency Carat shares Dentsu data on which concerns about AI most worry consumers and which applications for the new technology they most support.
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The Projected Growth of the 50-Plus Economy in the U.S.
Money Slides November 22, 2023The AARP charts the expected growth of the 50-year-old-and-over population in the U.S., along with the expected growth in this demographic’s spending power.
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The Streaming Generation Gap Is Smaller Than You Think
Knowledge Partners November 22, 2023MNTN Research shares insights that challenge the idea that people who view content via streaming skew younger.
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Brands and Media Falling out of Step with U.S. Hispanics
Money Slides November 21, 2023Nielsen charts the recent decline in Hispanics’ belief that TV, brands, and politicians share their values.
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Hispanic Streaming Preferences, by the Numbers
Money Slides November 21, 2023Nielsen breaks down U.S. Hispanics’ preferences when it comes to streaming platforms and content-discovery methods and also shares how diverse representation influences this demographic’s purchase intent and viewing attention.
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U.S. Streaming Viewing by Race and Ethnicity
Money Slides November 21, 2023Nielsen gauges the viewership of streaming, cable, and broadcast content by Black Americans, Whites, Asians, and Hispanics in the U.S.
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How Do Cord-Stackers Stack Up?
Knowledge Partners November 14, 2023Even with the considerable growth of streaming, nearly two out of three US households still subscribe to a live pay TV service. The latest research from DirecTV Advertising shows how cord-stackers are an influential audience and far more likely to engage with ads on TV than their streaming-only peers.
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Leveraging Incentives to Drive B2B Sales
Knowledge Partners November 14, 2023HMI partnered with Horizon, a wholesale distributor of landscaping and irrigation products to encourage contractors to grow their share of wallet and implement a new and unique way to go-to-market.
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The Marketer’s Forecast 2024
Knowledge Partners November 14, 2023MediaLink’s The Marketer’s Forecast 2024 is the latest addition of an annual global survey of more than 400 senior and executive marketing leaders in North America, Europe, and Asia, focused on the forces shaking up business and culture and how marketers can navigate the year to come.
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Improve Brand Decisions: Replace Working/Non-Working Ratios with Deploy and Develop Allocations
Knowledge Partners November 8, 2023Relying on ratios around so-called working versus non-working spend remains popular among marketers. Yet many industry experts consider the concept problematic and the terms hopelessly outmoded. This POV by Bruno Gralpois of Agency Mania Solutions explains just why there is no real benchmark for these ratios and offers alternative approaches to making better budget decisions.
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Reasons Audiences Stop Listening to Podcasts
Money Slides November 6, 2023Audacy shared the results of a survey of 6,000 consumers that shed light on the reasons that cause audiences to cease listening to a podcast.
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Retail Media Networks: An R3 Primer
Knowledge Partners November 4, 2023R3 provides an introduction to Retail Media Networks, complete with financial projections for the booming new media, case studies detailing how they are being leveraged by brands, and a detailed breakdown of the players on the market and their capabilities, both in the U.S. and globally.
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Four Practices Marketing Leaders Follow to Make Privacy a Competitive Advantage
Knowledge Partners November 1, 2023Tanneasha Gordon, on behalf of Think with Google, identifies four steps marketers can take to transform privacy concerns into an opportunity.
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The Power of Brands in Podcasts
Knowledge Partners November 1, 2023The latest report from Sounds Profitable’s research series on the podcast landscape offers fresh insights about listeners of branded podcasts and brand enthusiasts.
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How Can Your Digital Ads Achieve Attention?
Knowledge Partners October 31, 2023System1 shares insights on how brands can optimize their advertising across social media and other digital channels.
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A Maturity Model for the Use of AI in Analytics
Money Slides October 30, 2023Acxiom shares a model for gauging the maturity of an organization’s deployment of AI in the area of analytics services.
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