Knowledge Partners
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Brainlabs Explainer: Crunch Time for Cookies
Knowledge Partners January 11, 2024Brainlabs provides an overview of Google's recent experiment to disable cookies for one percent of Chrome users, transitioning them to the Privacy Sandbox as a privacy-conscious alternative for online targeting and measurement.
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2023 Holiday Ad Bookings
Money Slides January 10, 2024Media planning consultancy Guideline shares data on ad bookings in the lead-up to the 2023 holiday season.
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Navigating Complexity Is Hard — Talking About It Doesn’t Have to Be
Knowledge Partners January 10, 2024Recent research reveals consumers don’t clearly understand what brands are doing around diversity, equity, and inclusion (DE&I). If companies simplified their approach by bringing clarity and consistency to what they do as well as how they communicate, the research suggests consumers would reward them.
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A Maturity Model for AI in Marketing
Money Slides January 5, 2024CognitivePath schematizes five steps that can be taken across five areas to help your organization’s marketing function achieve AI maturity.
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The Ultimate Guide to Pinterest Marketing (Part 1)
Knowledge Partners January 5, 2024Pinterest has grown massively in the past few years and is more active than X and Reddit, which tend to get more headlines but fewer views. Pinterest isn’t just a DIY inspiration site or a place for recipes and fan art. Pinterest is a major influence on how users make purchases.
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The Ultimate Guide to Pinterest Marketing (Part 2)
Knowledge Partners January 5, 2024Many brands stick to a few social media platforms for marketing, usually Meta or LinkedIn. There’s nothing inherently wrong with picking a lane and doing it well, but brands with strong visuals seriously need to consider branching out to Pinterest.
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Think You’re a Good Listener? Your Social Media Followers Might Disagree
Knowledge Partners January 5, 2024Brands often pride themselves on being communicative, but as we navigate the landscape of online conversations, the question arises: Do you consider your brand to be a good listener? Your social media followers may disagree.
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How Lookalike Audiences Can Fuel Omnichannel Campaigns
Knowledge Partners December 22, 2023Deep Sync discusses the limitations of platform-specific lookalike audiences in omnichannel campaigns and the challenges posed by walled gardens in digital advertising.
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Infographic: Millennial and Gen Z Perceptions — The Wine Industry
Knowledge Partners December 20, 2023With more choices across the drinks spectrum than ever before, Millennials and Gen Z are foregoing wine for other options. Our latest webinar, Uncorking Potential: Strategies for Enticing Millennials and Gen Z to Wine, offered insight into these elusive consumers and how to effectively engage them, and below we’ve summarized some of the session’s really grape (we mean, great) data.
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Multicultural OOH Playbook
Knowledge Partners December 20, 2023In this report, Talon_ shares insights brands can leverage to engage multicultural consumers through out-of-home channels.
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CMO Guide to Out of Home Advertising
Knowledge Partners December 19, 2023Talon’s CMO Guide to effective OOH advertising offers insights, statistics, and case studies around getting the most out of OOH.
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The Best Brand-building Holiday Ads
Knowledge Partners December 19, 2023System1’s Jess Messenger discusses the importance of emotional response in holiday ads for brand-building and long-term growth. The piece also highlights the top-performing ads, emphasizing consistency, positive sentiment, and diversity as key factors in their success.
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Understanding the Hispanic, Latin, Latinx People, History, and Culture
Knowledge Partners December 19, 2023The Alliance for Inclusive and Multicultural Marketing (AIMM) developed this educational deep dive into understanding the Latinx community's people, history, and culture.
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How to Optimize Platform Mix, by the Numbers
Money Slides December 18, 2023Comscore shares data on 18-to-24-year-olds that reveals which mixes of channels most increase aided awareness, ad recall, favorability, and purchase intent among them.
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U.S. State Privacy Laws and their Stipulations
Money Slides December 9, 2023The law firm Squire Patton Boggs offers an overview of the stipulations of the state privacy laws that have gone into effect in 2023, as well as those that are slated to go into effect in 2024 and 2025.
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What Does Equality Look Like to Gen Z Women?
Money Slides December 9, 2023The ANA’s SeeHer shares survey data from the consumer insights provider GWI that identifies what female members of generation Z regard as steps toward gender equality.
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What is CARU?
Money Slides December 9, 2023The law firm Davis+Gilbert LLP provides a primer on CARU, the Children’s Advertising Review Unit.
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Scanning for Success: Boost TV Performance with QR Codes
Knowledge Partners December 5, 2023Marketing Architects provides an overview of QR codes, their initial use in tracking manufacturing processes, and their evolution into a widespread consumer technology, especially highlighted by the contactless needs during the 2020 pandemic.
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Maximizing ROI in a Competitive Landscape
Knowledge Partners December 1, 2023In this whitepaper, we’ll look at the challenges marketers are facing, how business email is one of the most powerful marketing tools at your disposal, and how email signatures let you reach a wider audience, generate more leads, and drive more sales.
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Navigating the Complexities of Modern Marketing: Media as the Flywheel
Knowledge Partners November 30, 2023In today's complex, data-driven landscape, Marketers must navigate numerous channels and harness vast amounts of data to demonstrate ROI, integrate technology, and justify marketing spend to finance departments.
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