Knowledge Partners
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OAAA OOH Case Study: Hope Not Handcuffs
Knowledge Partners April 7, 2021Hope Not Handcuffs, an organization started by Families Against Narcotics (FAN), launched a four month OOH campaign to create awareness about the program and how it can help those in need of recovery.
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Addressing Biases in Multicultural and Inclusive Identity Data
Knowledge Partners April 3, 2021Buyers of multicultural data generally have little insight into the quality of the data they are acquiring. When data quality is poor, the entire media-targeting enterprise is undermined. There is no standard measure of the relative data quality and no industry guidelines or best practices to improve it.
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Insights for Calculating Automation ROI
Knowledge Partners April 1, 2021This article covers the costs and long-terms gains of an automation process.
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OAAA OOH Case Study: Eaze
Knowledge Partners April 1, 2021In this case study, Eaze took a programmatic-first approach—tapping into custom POI sets and time-based activation—to activate digital out-of-home (DOOH) media and get in-market consumers excited about cannabis delivery.
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Balancing the Human and Machine Elements of Automation
Knowledge Partners March 16, 2021This article covers how automating marketing processes affect the humans in your organizations, and what it means for your operations as a whole.
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OAAA OOH Case Study: World Out of Home Organization #SendingLove
Knowledge Partners March 15, 2021The World Out of Home Organization opened billboard spaces to the general public and enabled people to share their personalized messages of love.
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How to Avoid Email Fatigue: Four Steps to Determine the Cost of Over-Contacting Customers
Knowledge Partners March 8, 2021In this report, RRD Marketing Solutions examines the impact of over-emailing customers.
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OAAA OOH Case Study: TriNet
Knowledge Partners March 8, 2021TriNet capitalized on OOH marketing to promote awareness of its Human Resources support services.
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Equifax’s Data Dialogues Podcast Shares Data-Driven Insights for Smarter Business Decisions
Knowledge Partners March 4, 2021Equifax discusses data with innovative business leaders: how to think about it, how to use it and how it can help us all make smarter business decisions every day. Topics covered will touch on analytics, marketing, personalization, artificial intelligence, machine learning, optimization, and more.
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2020 Q4 and Full-Year Video Benchmarks Report
Knowledge Partners March 3, 2021This report demonstrates how impressions break down across devices, ad lengths, and other key metrics for both Q4 and all of 2020.
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Brave New Normal: Creative Trends 2021
Knowledge Partners March 3, 2021Dentsu examined how a number of developments in technology and consumer behavior are changing the way that marketers and businesses work.
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OAAA OOH Case Study: Poppin
Knowledge Partners March 1, 2021Office furniture company Poppin capitalized on OOH marketing to gain brand recognition in the Boston market.
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Taking the Pulse | COVID-19 Recovery Navigator
Knowledge Partners March 1, 2021COVID-19 continues to impact America — from both a health and economic angle. Simultaneously, the country continues to grapple with a history of racism as well as the fallout from a tumultuous election cycle. It’s clear that things cannot simply “return to normal".
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Audience Migration in Context: Leveraging Population Shifts to Unlock $4 Trillion in Buying Power
Knowledge Partners February 28, 2021In this report, VAB examines how marketers can find nearly $4 trillion in untapped buying power by evolving to an audience-first buying approach.
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Global Ad Spend Forecast 2021
Knowledge Partners February 28, 20212021 global ad spend is forecast to remain below the pre-pandemic level of $600 billion recorded in 2019. However, expectations are that global ad spend will recover and exceed this level in 2022.
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The State of Women’s Equality in the U.S.: Advancing Equality for Black, Hispanic, and Latinx Women
Knowledge Partners February 27, 2021SeeHer and dentsu conducted a study to understand perceptions of the state of gender equality and what the marketing industry can do to advance the cause. This installment of the report focused on Black, Hispanic, and Latinx women.
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The State of Women’s Equality in the U.S.: Differences in Perception by Gender
Knowledge Partners February 27, 2021SeeHer, in collaboration with dentsu, conducted a study to understand consumers’ attitudes around gender equality.
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Western Union — Innovation Through Crisis
Knowledge Partners February 19, 2021Western Union discussed how it expanded its digital capabilities in response to the COVID-19 pandemic.
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20 Insights for 20 Years
Knowledge Partners February 17, 2021Over the past 20 years, Analytic Partners has proven that there is great value and often untapped growth potential by leveraging data and analytics to inform and guide decisions. In celebration of Analytic Partners’ 20th anniversary, the company compiled 20 insights from its experience of turning data into expertise.
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The Pivot Report
Knowledge Partners February 4, 2021In this report, RRD discusses how the pandemic deepened concerns marketers had in relation to data management, artificial intelligence (AI) and machine learning (ML), and authentically connecting with customers.
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