Knowledge Partners
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OAAA OOH Case Study: Comedy Central
Knowledge Partners April 27, 2021In this report, learn how Comedy Central drove awareness of its new series, Awkwafina is Nora from Queens, by disrupting the commute of Queens natives.
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Primer to Sustainability Agencies
Knowledge Partners April 25, 2021Global consultancy R3 provides detailed insights into sustainability agencies. This primer also lists some sustainability agencies and provides case studies on how leading brands have worked with agencies on effective sustainability messaging.
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Sustainability Agency Family Tree
Knowledge Partners April 25, 2021This infographic from global consultancy R3 contains a family tree of sustainability agencies categorized by key services provided in the areas of integrated solutions; concepts and ideas; amplifying the message; putting values into action; and roadmaps and frameworks.
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Rethinking B2B Marketing
Knowledge Partners April 23, 2021Industry best practices and perspective on B2B marketing strategies, allocation of budget to long- and short-term tactics, branding, channel and media mix, use of emotion in messaging, online selling, and much more.
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Why Is B2B Marketing So Irrational? Buyers Have Feelings Too
Knowledge Partners April 23, 2021The ANA’s Bill Zengel and Sonia David explore how leading B2B marketers are using emotion, purpose, and problem solving to reach business buyers.
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Email Reporting Playbook: Your Guide to Truly Actionable Email Analytics
Knowledge Partners April 21, 2021In this report, RRD offers guidance on leveraging email reporting to gather insights that better inform email campaigns.
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Success Stories on TV Audience-Based Buying
Knowledge Partners April 21, 2021In this report, VAB shares a collection of 23 case studies on how brands successfully implemented audience-based buying in their TV campaigns.
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Perceptions of Progress: Generational Views of Equality
Knowledge Partners April 20, 2021SeeHer and dentsu collaborated on a proprietary research study to understand consumers’ attitudes around gender equality. This third report of a three-part series explores how different generations perceive the state of women’s equality in the U.S and the path to progress.
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Culture of Streaming
Knowledge Partners April 18, 2021In this evolving streaming landscape, content is all about personal control. Asynchronous viewing patterns allow people to stream what they want, when they want it—and this has only accelerated during COVID-19. Read this report to learn more about the latest streaming trends.
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OAAA OOH Case Study: Facebook
Knowledge Partners April 15, 2021In this case study, Facebook used digital out-of-home (DOOH) placements to thank frontline workers in major cities most affected by the COVID-19 pandemic.
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Beyond the Cookie: The Future of Advertising for Marketers and Publishers
Knowledge Partners April 14, 2021Though digital advertising is no stranger to innovation and agility, Lotame was curious how marketers and publishers were faring amid so much uncertainty. What exactly did the future of advertising, beyond the cookie, mean and how were its primary stakeholders preparing? Lotame set out to answer these questions and more with its global survey of over 1,000 marketers and publishers.
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How to Catch and Keep Customer Attention
Knowledge Partners April 14, 2021In this report, RRD Marketing Solutions shares 10 key findings to help marketers optimize their websites, emails, and direct mail campaigns.
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OAAA OOH Case Study: McDonalds
Knowledge Partners April 14, 2021McDonald’s launched a campaign destined to reach its target demographic across the nation to promote their 2 for $4 mix and match for breakfast deal.
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The Year Streaming Went Supernova: Global Omni-Channel Benchmarks Report
Knowledge Partners April 13, 2021In this report, Innovid examines the shift in viewership from linear to connected TV.
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Why Creatives Can Make or Break Your Marketing Strategy
Knowledge Partners April 12, 2021Because today’s consumers want authentic and relatable messaging tailored to them, leveraging dynamic, data-driven creatives in your marketing strategy is a must.
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The Adelaide Privacy and Identity Playbook: Using Quality Metrics to Navigate a Changing Media Landscape
Knowledge Partners April 9, 2021Adelaide’s latest playbook covers technical and regulatory challenges to identity created by the consumer privacy movement.
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OAAA OOH Case Study: Georgetown University School of Continuing Studies
Knowledge Partners April 8, 2021In this case study, the Georgetown University School of Continuing Studies used an out-of-home (OOH) campaign to promote the School, the flexibility of its program formats, and the convenience of its downtown location for students that prefer on-campus classes.
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COVID-19 Vaccine Education Initiative Playbook
Knowledge Partners April 7, 2021An open source playbook for media and creative partners to learn about the insights behind the “It’s Up to You” Ad Council and COVID Collaborative initiative. It also includes creative and branding guidelines for partners to adapt the campaign elements to their content and audiences.
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OAAA OOH Case Study: Hope Not Handcuffs
Knowledge Partners April 7, 2021Hope Not Handcuffs, an organization started by Families Against Narcotics (FAN), launched a four month OOH campaign to create awareness about the program and how it can help those in need of recovery.
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Addressing Biases in Multicultural and Inclusive Identity Data
Knowledge Partners April 3, 2021Buyers of multicultural data generally have little insight into the quality of the data they are acquiring. When data quality is poor, the entire media-targeting enterprise is undermined. There is no standard measure of the relative data quality and no industry guidelines or best practices to improve it.
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