Knowledge Partners
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How to Use Q1 to Gain a Competitive Edge for Your B2B Paid Media Strategy
Knowledge Partners February 5, 2024As 2024 begins, it’s important to start with a strong marketing plan to set the tone for the rest of the year. A company’s paid media efforts should take into account these Q1 opportunities.
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Mastering Precision: The Art of Social Media Ad Targeting
Knowledge Partners February 5, 2024Marketing agency Inspira shares best practices for social media targeting.
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What Is a Podcast?
Knowledge Partners February 5, 2024In this video, Libsyn Podcast Hall of Famer Elsie Escobar helps us define a podcast, explaining how it differs from other media.
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Podcast Titles and Cover Art Best Practices
Knowledge Partners February 3, 2024You’d be surprised at how vital your podcast tile and cover art are to helping potential listeners find and download your podcast. In this video, Libsyn pro podcaster Brian Cottington shares best practices along with design advice from professional graphic designer and podcaster Prescott Perez-Fox.
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Podcasting Platforms and Media Host Basics
Knowledge Partners February 2, 2024Why do you need a podcast platform (media host)? What do they do? Libsyn Podcast Hall of Famer Elsie Escobar explains all the basics of a podcasting platform.
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Three Brand Awareness Challenges of Emerging Brands (And How to Tackle Them)
Knowledge Partners February 2, 2024Inspira Marketing offers guidance for young brands striving to establish themselves.
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New Study: AM/FM Radio Advertising Generates Significant Sales and Profit Growth Reports Peter Field, Godfather of Marketing Effectiveness
Knowledge Partners February 1, 2024Peter Field, a renowned thought leader for marketing effectiveness, shared IPA databank data between 2000-2022 demonstrating radios potential in boosting market share, profit, ROI, and the ability of brands to have pricing power.
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Podcasting Gear — Basic and Pro
Knowledge Partners February 1, 2024What is essential podcasting equipment? Dave Jackson, Libsyn’s Head of Podcast Education, explains what you need to start a podcast, exploring everything from cost-effective gear to more advanced, high-quality recording tools.
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Podcast Recording Setup for USB and XLR Mics
Knowledge Partners January 30, 2024Libsyn pro podcaster Brian Cottington shows, step by step, how to set up your podcasting gear — what goes where — as well as the correct software settings you’ll need to record your first episode.
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The Hidden Costs Eroding Your Programmatic Media's Productivity
Money Slides January 30, 2024The ANA shares the results of a penetrating study that itemizes and quantifies the hidden costs of programmatic media that renders marketers’ true ad spend a mere 36 percent of their total ad spend.
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How Brands Can Authentically Engage Hispanic Creators
Knowledge Partners January 29, 2024This report from BODEN combines the perspectives of various Hispanic influencers, getting their point of view on what successful and effective influencer marketing partnerships look like.
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Podcast Audio Editing
Knowledge Partners January 29, 2024In this lesson, you'll learn to improve your podcast audio by editing it in Adobe Audition. Libsyn's pro podcaster Brian Cottington shows you how to import, pre-process, edit, and export your audio files so that your episode sounds professional.
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Publish Your First Episode Step-by-Step
Knowledge Partners January 28, 2024In this video, Dave Jackson, Libsyn’s Head of Podcast Education, covers uploading your audio file, episode title best practices, defining good show notes, episode artwork specs, episode meta data, and release options.
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Podcast Marketing Tips
Knowledge Partners January 27, 2024Libsyn pro podcaster Brian Cottington gives excellent marketing advice that centers on keeping your audience top of mind. He explores strategies for promotion on social media, guest spots, in-person events, and guerilla tactics.
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Podcast Stats and Audience Measurement
Knowledge Partners January 26, 2024Podcast stats are an insightful tool for measuring podcast growth, as well as determining practical marketing efforts and popular content. But how do they work? Libsyn Podcast Hall of Famer Elsie Escobar gives you an overview of Stats on the Libsyn Dashboard.
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The Future 100: 2024
Knowledge Partners January 26, 2024As 2024 unfolds, an intentional slowdown shifts the pace for people and businesses after years of rapid acceleration. At a time when people believe stress, depression, and pollution are the top three challenges for human health, the pursuit of a better quality of life begins with a great deceleration as people opt for a mindful approach to the year ahead.
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How to Make Money Podcasting
Knowledge Partners January 25, 2024Can podcasters earn income from their podcasts? They can if they want, but it’s not necessary. In this video, Dave Jackson, Libsyn’s Head of Podcast Education, introduces ways to make money podcasting including sponsorship, membership/subscriptions, and merchandise.
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ANA’s Bob Liodice Talks About Dynamic Change, Opportunities, and the Optimism of 2024 … Conversation with Bob Liodice, CEO of ANA
Knowledge Partners January 23, 2024In a conversation with The Internationalist, Bob Liodice, CEO of the ANA, considers both large, defining topics like the effect of AI on the industry and how a central ANA tenet like “growth” is continuing to develop, as well as tactical solutions like new efficiencies available to the media supply chain.
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Reaching Consumers Along the Path to Purchase with DOOH
Knowledge Partners January 18, 2024In this report, Talon_ discusses how digital-out-of-home ads can help brands connect with consumers and amplify the shopper marketing journey.
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The Pros and Cons of the Major Workflow Tools
Money Slides January 16, 2024Health care technology company Medtronic shares the advantages and disadvantages of workflow tools that include Smartsheet, Teams, MS Project, Trello, and Workfront.
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