Knowledge Partners
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It Pays To Be Positive
Knowledge Partners October 1, 2020Ahead of a highly emotional election season and amid a global pandemic, positive context matters to customers and to a brand's bottom line. Read the latest research from Pinterest to learn why it pays to be positive.
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California Consumer Privacy Act: What It Means for Modern Marketers
Knowledge Partners September 22, 2020This report by the Dentsu Aegis Network considered the impact of the CCPA and a new era in data privacy and urged brands to embrace the spirit of the law by being a proactive steward of data protection.
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Decoding Data Dynamics: Digital Society Index 2020
Knowledge Partners September 22, 2020The Dentsu Aegis Network conducted a survey of 32,000 people across 22 markets to produce this study of consumer attitudes to data privacy and potential future trends in the technology sector.
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Content For Everyone, Everywhere They Go
Knowledge Partners September 21, 2020In this report, Adobe shared ways to leverage modern, cloud-native CMS technology to deliver personalized connected experiences across channels and devices in real-time.
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One Platform to Rule Them All: Enjoy the Advantages of a Single Platform
Knowledge Partners September 21, 2020In this eBook, Adobe identifies five reasons why choosing a hybrid platform with strong B2B and B2C functionality gives your enterprise the greatest business agility to meet changing customer expectations.
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The Foundation for Experience-Driven Success
Knowledge Partners September 21, 2020In this infographic, Adobe shared insights on how real-time analytics, that inform the personalization, of content create a better branded experience for consumer.
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The Power of Data: An Adobe Report on the State of Consumer Data
Knowledge Partners September 21, 2020Adobe shared insights on global attitudes related to the use of data for the development of digital experiences.
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The Reinvention of Normal: Lessons on Adapting and Advancing Your Business During a Pandemic
Knowledge Partners September 21, 2020In this article, Adobe shared six lessons it learned amid the pandemic that can help companies understand how to be more nimble and adaptable.
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Airlines and Hospitality: The Values of Loyalty in a Crisis
Knowledge Partners September 14, 2020The travel and hospitality sectors have suffered significant blows as a result of the COVID-19 pandemic. This report explores the role brand loyalty plays among frequent travelers and how brands can win back business by catering to this group of customers.
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Q2 2020 Video Benchmarks from Extreme Reach
Knowledge Partners September 14, 2020As the pandemic continued into Q2, so did its impact on the video advertising ecosystem, shows the latest Video Benchmarks Report from Extreme Reach.
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Open for Business
Knowledge Partners September 11, 2020This report covers what businesses need to know and do as they prepare to reopen in the wake of the COVID-19 pandemic’s peak.
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How to Plan and Deliver More Inclusive Media
Knowledge Partners September 9, 2020Sarah Carberry, head of U.S. multicultural strategy and sales at Google, shares advice on how to plan and deliver culturally relevant media.
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Bridging the Gap Between TV and Digital
Knowledge Partners September 4, 2020This whitepaper explained what advanced TV re-targeting is, the importance of a connected approach, and how to plan a unified TV and digital campaign.
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Modernizing Measurement
Knowledge Partners September 4, 2020This whitepaper focused on why and how marketing measurement should be modernized.
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The Future Consumer
Knowledge Partners September 4, 2020This survey gathered opinions of more than 5,000 consumers around the world on a range of topics such as smart cities, digital finance, health care and shopping.
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The Programmatic Promise
Knowledge Partners September 4, 2020In this whitepaper, brands and agencies from around the world were asked about their programmatic strategies: what they’re getting right, what they’re struggling with, and what support they needed to get closer to the ideal future state of programmatic omnichannel.
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Consumers Are Buying More Through Social Media Due to COVID-19
Knowledge Partners August 27, 2020In this whitepaper from Smartly.io, global consumers were surveyed on what they like to see on social media and how social advertising impacts the way they view brands after COVID-19.
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Social Advertising Trends in Retail: A 2020 Perspective
Knowledge Partners August 27, 2020In this report from Smartly.io, readers can learn why retailers from various sectors are succeeding with their social advertising campaigns and how they intend to spend their ad dollars in 2020.
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Pinterest Creative Agency Advertising Guide
Knowledge Partners August 21, 2020The essential creative guide for creating ads for Pinterest provides links out to additional resources such as live brand examples by vertical, breakthrough video techniques, detailed best practices, and the best ways to stay up to date on the latest innovations.
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Understanding and Serving Consumer Needs During COVID-19 and Beyond
Knowledge Partners August 14, 2020Beginning in February 2020, a global pandemic caused by the Coronavirus (AKA COVID-19) with no immediate vaccine has led to dramatic actions by public and private institutions. Experian has developed its 2020 Consumer Audiences to help clients better understand and serve consumer needs during this unique period of our history.
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