Knowledge Partners
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CARE Ecuador Addresses Violence Against Domestic Workers Through Ad Campaign
Knowledge Partners October 4, 2023CARE Ecuador deployed a digital campaign to address gender-based violence experienced by domestic workers.
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Common Frustrations with CDPs
Money Slides October 3, 2023Forrester and marketing platform provider Zeta Global share the results of a survey detailing the challenges that organizations often encounter when using Customer Data Platforms (CDPs), and the levels of dissatisfaction that their users experience.
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States with Comprehensive Data Privacy Laws
Money Slides October 3, 2023Chris Oswald, head of government relations at the ANA, maps out the states in which comprehensive data privacy laws have been passed.
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The Diversity Gap on AI Teams
Money Slides October 3, 2023IBM Consulting shares data that demonstrates the lack of diversity on the teams that develop AI technologies, which can embed the ethical guidelines under which those technologies operate with implicit bias.
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Using Social Media to Drive Public Health Outcomes
Knowledge Partners October 3, 2023SBCC is the strategic use of communication to promote positive health outcomes based on proven theories and models of behavior change. SBCC employs a systematic process beginning with formative research and behavior analysis, followed by communication planning, implementation and monitoring, and evaluation.
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CARE and P&G Celebrate Fearless Women Leaders for International Women's Day
Knowledge Partners October 2, 2023The campaign, "Women Know How," is kicking off with a video that's voiced by model and CARE Global Advocate, Iman. It celebrates all the ways women have achieved success despite the obstacles the world throws in front of them. A wide variety of women are featured: fearless leaders, entrepreneurs and changemakers.
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The Triple Jeopardy of Attention
Knowledge Partners September 30, 2023A panel comprised of representatives from System1, Amplified Intelligence, and other experts shared the impact of undervaluing attention as a metric and goal for advertising.
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State of the Whole Brand
Knowledge Partners September 29, 2023Barkley examines the dynamic capabilities and market performance of brands that see their entire organization as a holistic system.
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First-, Second-, Third-, and Zero-Party Data Explained
Money Slides September 27, 2023Porch Media Group Breaks down the distinguishing features of the different forms of data that marketers can avail themselves of and identifies their pros and cons.
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Giving Email Marketers the Best of CDPs and ESPs
Money Slides September 27, 2023Email technology consultancy Email Connect identifies the technologies that best integrate the capabilities of a CDP (customer data platform) and an ESP (email service provider) for the purposes of email marketing.
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The Five Stages of Generative AI Marketing Maturity
Money Slides September 27, 2023AI consulting firm CognitivePath describes the five stages that marketers should embark upon as they strive to incorporate generative AI into their work — stages that proceed from “Ad Hoc” all the way to “Pioneering,” the highest level of maturity.
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The Soundtrack of the Super Bowl: The Role of Music in Big Game Ads
Knowledge Partners September 27, 2023Pulling from a wealth of proprietary research and using popular Super Bowl commercials for examples, System1’s Steve Olenski reviews the role music can have in making an ad a smash hit or a disastrous flop with consumers.
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Ad-Supported Streaming Surges
Money Slides September 26, 2023TVision shares panel data that demonstrates ad-supported streaming’s sizable increase in viewership and that breaks down each major streamer’s share of time spent viewing.
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Family Viewing on Streaming Services, by the Numbers
Money Slides September 26, 2023TVision shares panel data that reveals which streaming services account for the largest share of multi-person viewing activity.
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Forty Percent of CTV Ads Air When Viewers Are Rarely in Front of the TV
Money Slides September 26, 2023TVision shares data that demonstrates how often the airtimes of CTV ads fail to coincide with daily spikes in viewership, e.g., during primetime.
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Streaming Services' Household Reach, by the Numbers
Money Slides September 26, 2023TVision shares data that quantifies how deep each streaming service’s household reach is and how that reach changed between H2 2022 and H1 2023.
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Do Ads Wear Out?
Knowledge Partners September 22, 2023There are numerous reasons why brands frequently refresh their advertising. Marketers often worry that their ads will quickly feel repetitive to the public because they themselves tire of the advertising after a short period of time. If audiences tune out these messages, the opportunity for driving sales and brand building is greatly diminished.
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Exploring the Value of Diversity & Inclusion in Advertising
Knowledge Partners September 22, 2023System1 analyzed creative that showcases the experiences of typically underrepresented groups, including Black Americans, Asian Americans, people with disabilities, members of the LGBTQ+ community, Hispanics, women, and those who are 55 years and older.
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A Concise AI Glossary
Money Slides September 18, 2023R3 offers helpful definitions of some of the most important terms in the field of artificial intelligence.
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Consumers' Direct Mail Preferences: Frequency and Mail Types
Money Slides September 18, 2023SeQuel Response shares the results of a survey of over 400 consumers that identifies the types and amount of direct mail that they prefer receiving.
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