Knowledge Partners
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The Pivot Report
Knowledge Partners February 4, 2021In this report, RRD discusses how the pandemic deepened concerns marketers had in relation to data management, artificial intelligence (AI) and machine learning (ML), and authentically connecting with customers.
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CES 2021 Lessons for Marketers: Engage with Humans Not Consumers
Knowledge Partners January 28, 2021In this article, dentsu shares how developing branded experiences that engage consumer on different multi-sensory levels drive impact.
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Seven Behaviors That Set the Best Client-Agency Relationships Apart
Knowledge Partners January 28, 2021Today’s business environment is radically different to that of ten years ago, and the pace of change has increased exponentially within the last year. Find out what these changes mean.
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Q3 2020 Video Benchmarks Report
Knowledge Partners January 27, 2021Metrics from Extreme Reach’s AdBridge platform for Q3 2020 show the stability of CTV’s share of impressions and the continued dominance of 30-second ads.
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2021 Trends: Key Considerations for B2B Marketers
Knowledge Partners January 26, 2021In this e-book, Merkle shares the biggest trends in B2B marketing in 2021.
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CES 2021 Lessons for Marketers: Disruption Is about Radical Empathy, Not Just Technology
Knowledge Partners January 26, 2021In this article, dentsu discusses the importance of using empathy to drive innovation.
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Automating Tasks and Processes in Campaign Management
Knowledge Partners January 23, 2021In this piece on marketing automation, learn the importance of looking at your organization holistically and establishing a well-defined future state before embarking on an automation journey.
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CES 2021 Lessons for Marketers: Adapting to Current Behavior Is the Best Start to Altering It
Knowledge Partners January 22, 2021In this article, dentsu examined different brands are integrating new technology to adapt to evolving consumer behaviors.
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Embarking on the Automation Journey
Knowledge Partners January 20, 2021In this piece, learn about the key components digital marketers must consider to embark on a successful marketing automation journey.
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Media 2020: A MediaSense Report
Knowledge Partners January 19, 2021MediaSense shares insights, informed by interviews and surveys of over 100 global marketers, to help brands adopt to the evolution of media usage and marketing technology.
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The Journey to Automating Marketing Processes
Knowledge Partners January 14, 2021As channels grow and audiences become increasingly hard to reach, the ability to balance human and machine processes while getting scale via automation has become a competitive imperative.
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The NASA Brand Flies High Fulfilling Agency’s Mission
Knowledge Partners January 13, 2021Even at a time when people disagree over just about anything, especially when it comes to government spending, it is estimated that 80% of Americans believe that the International Space Station is a good investment for the country.
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Creative Automation: The Rise of A.I. in Digital Marketing Creative Design
Knowledge Partners January 11, 2021Learn how creative automation can liberate design teams from the routine tasks that take their focus away from being creative.
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Save Your Agency-Client Relationships from Drowning in The Pandemic Sea
Knowledge Partners December 22, 2020The pandemic has been sorely testing many advertisers’ relationships with their agencies; Agency Mania Solutions provided recommendations for shoring up these relationships.
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The Latest Industry Trends in Streaming Audio and Podcast Performance
Knowledge Partners December 9, 2020Entercom and Claritis shared insights on how to leverage the audio/podcast landscape to engage consumers.
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The Refracting Nature of COVID-19
Knowledge Partners December 2, 2020In this report Burke, Inc., in partnership with Seed Strategy, identifies and describes eight distinct consumer behaviors and attitudes during the COVID-19 pandemic, as well as each segment’s expectations for the post-pandemic world.
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2021 Creative Forecast
Knowledge Partners December 1, 2020Pattern89’s artificial intelligence analyzed its unparalleled advertiser data set to find the latest marketing trends to engage audiences moving forward.
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The Halo Effect: TV as a Growth Engine
Knowledge Partners November 24, 2020This paper published by VAB and Effectv offers a rich analysis of the impact TV has on a brand’s digital storefront and platform.
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Stop Wasting Your Time
Knowledge Partners November 21, 2020Agency Mania Solutions touted the advantages of automation.
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Ten Tips for Acquisition Email Success
Knowledge Partners November 13, 2020Claritas shares real-world tips from more than 300 client acquisition email campaigns — including what metrics provide a true measure of a campaign’s success.
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