Knowledge Partners
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How E-Commerce Is Reshaping the Expectations of B2B Buyers
Money Slides October 30, 2023Merkle shares survey data that demonstrates how the expectations of B2B buyers have evolved between 2021 and 2023 as they’ve grown accustomed to the speed and convenience of e-commerce.
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Marketers' Confidence in Measurement by Channel, by the Numbers
Money Slides October 30, 2023Walton Isaacson shares eMarketer survey data that gauges marketers’ confidence in their capabilities for measuring the ROI generated by various marketing channels.
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The Increasing Importance and Rising Budgets of B2B Marketers
Money Slides October 30, 2023Merkle shares the results of a survey of B2B CMOs that highlights the increased importance that their organizations attribute to their work and those CMOs’ accompanying expectations for increased budgets.
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The Cost of Cord-Cutting: How Rising Costs Impact Viewer Habits
Knowledge Partners October 24, 2023MNTN Research explores how consumers are embracing ad-supported channels to offset the rising cost of streaming services.
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CARE Honduras Drives Interest Tackling Gender-based Violence on Social Media
Knowledge Partners October 23, 2023The nonprofit CARE Honduras leverages digital and social media to combat gender-based violence.
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CFOs Identify the Barriers to Relationships with CMOs
Money Slides October 23, 2023Stein IAS and Brand Finance share the results of a survey of CFOs revealing the obstacles that those executives see as hampering their relationships with CMOs.
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Consumers' Views of the Multicultural Majority, by the Numbers
Money Slides October 23, 2023The Hispanic Marketing Council and the Asian American Advertising Federation share data revealing how both Whites and multicultural consumers (MCs) view the multicultural majority emerging in the U.S. and how they believe that demographic shift will affect the countries’ values.
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Postage Increases, 2018-2023, by the Numbers
Money Slides October 23, 2023Media Horizons, SAPPI, and Lindenmeyr Central & Book Publishing chart the rise in postage rates for marketing mail letters, marketing mail flats, periodicals, and first-class mail.
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Ranking the Top 10 B2B Companies by Brand Value
Money Slides October 23, 2023See who tops out the list of the most valuable B2B brands!
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Responses to "In-Culture" Ads, by the Numbers
Money Slides October 23, 2023The Hispanic Marketing Council and the Asian American Advertising Federation share data that quantifies the favorability with which Hispanic, Black, and Asian multicultural (MC) consumers view “in-culture” ads — both those appearing in diverse media and those appearing outside of “in-culture” environments.
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Marketing Makes a World of Difference: 2023 Review
Knowledge Partners October 19, 2023Every year, The Internationalist highlights inspiring case studies of how brands and their marketing initiatives are making a world of difference by creating awareness, changing behaviors, and driving results for people, the planet, all living creatures...and for business.
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Social Media Platforms' Monthly Active Users, by the Numbers
Money Slides October 19, 2023Mobian shares data from Statista that quantifies the monthly active users attracted by each of the major social media platforms: Facebook, YouTube, Instagram, TikTok, Snap, Twitter, and Pinterest.
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Video Viewability Rates by Platform and Format
Money Slides October 19, 2023Mobian shares data that quantifies the video viewability rates for various social media platforms and formats.
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Holiday Shopping Insights: Be Ready for Determined Shoppers
Knowledge Partners October 11, 2023Think with Google shares insights to help marketers reach the holiday season’s determined shoppers.
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Delivering Simple Experiences Has Never Been More Important
Knowledge Partners October 10, 2023Learn more about World's Simplest Brands, now in its tenth edition. This hallmark study from Siegel+Gale asks thousands of consumers in nine countries to rank 800+ brands and 25 industries according to how simple or complex they are.
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CARE Guatemala Promotes Masculinity Over Machismo in Social Media Campaign
Knowledge Partners October 10, 2023To shift norms and attitudes around long-standing toxic machismo culture and widespread gender-based violence against women, CARE Guatemala, in partnership with Meta, ran a social and behavior change communication campaign in 2022.
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Consumers' Comfort with Gay/Lesbian and Transgender Representation, by the Numbers
Money Slides October 9, 2023The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) shares recent data revealing consumers’ attitudes toward the representation of gay/lesbian and transgender people in marketing.
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Data Reveals Increased Investment in CTV Leads to Better Performance
Knowledge Partners October 5, 2023Increasing spend on connected TV (CTV) can have both immediate and long-term positive effects on the performance of advertisers’ TV campaigns. Findings from MNTN show that those advertisers who increased their CTV investment were rewarded for that additional investment.
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Four Tips: How to Build an Ironclad 2024 Measurement Strategy for the Boardroom
Knowledge Partners October 5, 2023Today’s marketing leaders face constant pressure to justify their budgets and prove the ROI of their efforts in the boardroom. But many marketing practitioners and advertising agencies often focus on tracking media-centric KPIs like cost-per-click or impressions and lose sight of the bigger picture.
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Seasonal Breakdown: Holiday 2023 — Add Connected TV to Cart in Q4
Knowledge Partners October 5, 2023MNTN, a connected TV performance marketing platform, shares data on CTV advertising performance from the 2022 holiday season, along with current economic data, to help guide marketers in their approaches to the 2023 holiday season.
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