Knowledge Partners
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A Sea Change in Video Viewing: Helping Marketers Find More Fish in the Streaming Ecosystem
Knowledge Partners November 3, 2020In this study VAB shares the latest data on consumer behaviors and trends across the streaming landscape.
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The Attention Pathway and How To Measure It
Knowledge Partners October 26, 2020Adelaide has developed The Attention Pathway model to help measure how media and creative work in tandem to capture attention and drive outcomes.
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2021 Global Marketing Trends
Knowledge Partners October 22, 2020Deloitte Digital compiled research, data, analysis, and insights drilling down on seven trends that marketing leaders should watch in the year to come.
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Deck the Halls with Data: A 2020 Holiday Persona Infographic
Knowledge Partners October 22, 2020This infographic details three personas brands may want to connect with during the 2020 holiday season: The Self Gifter, The Host, and The Last Minute Shopper.
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Holiday Persona Guide
Knowledge Partners October 20, 2020Inmar details qualities, preferences, and behaviors for five different 2020 holiday shopper personas. Use this info to inform your winter season strategy.
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Podcast Campaign Lift: A Guide to Accurately Analyzing Campaign Conversion Rates
Knowledge Partners October 20, 2020Does it pay off to invest in a podcast marketing campaign? Claritas analyzed the results of more than 158 podcast campaigns in multiple industries and found lift significantly exceeding those of other channels.
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2020 Holiday Marketing Playbook
Knowledge Partners October 16, 2020In this guide Inmar Intelligence explored how a global pandemic is expected to impact the way consumers gather and host, how consumers plan to do their holiday meal and gift shopping, and how the disruption will affect traditions both old and new.
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Content Production Strategy: What’s the Average Working to Non-Working Budget Ratio for Today’s Modern Marketer?
Knowledge Partners October 14, 2020Advertising Production Resources (APR) provides best practices and benchmarking data addressing ratios of agency creative and production costs to allocations toward paid media (aka “working-to-nonworking” ratios).
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The Future of Content: How Brands Can Adapt to the New Normal
Knowledge Partners October 14, 2020There has never been a set of challenges like what we’ve collectively faced over the past few months. Marketers, along with consumers, are working hard to navigate our new reality.
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The 2020 Hispanic Market Report: The New American Mainstream
Knowledge Partners October 13, 2020This report from Claritas reveals insights into the growth, purchasing behaviors, and technology habits of the highly diverse Hispanic American segment.
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2020 Digital Marketing Operations Benchmarking Insights
Knowledge Partners October 6, 2020Cella shared insights from a recent survey it conducted on the state of digital marketing among in-house agencies.
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2020 In-House Creative Industry Report
Knowledge Partners October 6, 2020Cella is excited to bring you the 2020 In-House Creative Industry Report, its 10th year in publication, sharing insights gathered from surveying nearly 400 leaders from creative teams and in-house agencies.
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Best Seats in the House: Custom Insights on Sports Viewership in Today’s Environment
Knowledge Partners October 5, 2020A VAB custom study conducted pre-COVID functioned to identify how to best engage fans watching live sports from home.
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It Pays To Be Positive
Knowledge Partners October 1, 2020Ahead of a highly emotional election season and amid a global pandemic, positive context matters to customers and to a brand's bottom line. Read the latest research from Pinterest to learn why it pays to be positive.
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California Consumer Privacy Act: What It Means for Modern Marketers
Knowledge Partners September 22, 2020This report by the Dentsu Aegis Network considered the impact of the CCPA and a new era in data privacy and urged brands to embrace the spirit of the law by being a proactive steward of data protection.
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Decoding Data Dynamics: Digital Society Index 2020
Knowledge Partners September 22, 2020The Dentsu Aegis Network conducted a survey of 32,000 people across 22 markets to produce this study of consumer attitudes to data privacy and potential future trends in the technology sector.
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Content For Everyone, Everywhere They Go
Knowledge Partners September 21, 2020In this report, Adobe shared ways to leverage modern, cloud-native CMS technology to deliver personalized connected experiences across channels and devices in real-time.
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One Platform to Rule Them All: Enjoy the Advantages of a Single Platform
Knowledge Partners September 21, 2020In this eBook, Adobe identifies five reasons why choosing a hybrid platform with strong B2B and B2C functionality gives your enterprise the greatest business agility to meet changing customer expectations.
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The Foundation for Experience-Driven Success
Knowledge Partners September 21, 2020In this infographic, Adobe shared insights on how real-time analytics, that inform the personalization, of content create a better branded experience for consumer.
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The Power of Data: An Adobe Report on the State of Consumer Data
Knowledge Partners September 21, 2020Adobe shared insights on global attitudes related to the use of data for the development of digital experiences.
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