Knowledge Partners
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When Not Doing It Right Is Wrong: How Advertisers' Approach to Payment Terms Affects the Viability of the Advertising Industry
Knowledge Partners April 6, 2020Agency Mania Solutions explored the harm that brand advertisers may be doing to the marketing ecosystem by asking agencies to accept extended payment terms.
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An Advertiser’s Guide to Utilizing an Email Affiliate Program
Knowledge Partners March 26, 2020A guide from Optizmo on how advertisers can use an email affiliate marketing program.
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Q4 and Full Year 2019 Video Benchmarks Report from Extreme Reach
Knowledge Partners March 24, 2020Extreme Reach’s latest video benchmarks report reveals that video ad impressions on CTV tripled in just two years, and highlights the rapid transformation of digital advertising driven by streaming and ad supported video on demand.
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A Guide to Email Marketing Metrics
Knowledge Partners March 19, 2020A guide to explore some of the key metrics that email marketers have at their disposal when planning, executing, and measuring campaign performance.
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What’s Your Risk Profile?
Knowledge Partners March 18, 2020Agency Mania Solutions discussed the risk profiles associated with different approaches to agency relationships.
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An Advertiser’s Email Affiliate Guide
Knowledge Partners March 12, 2020An infographic on how advertisers can use email affiliate marketing.
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When Brand Equity Isn’t Enough: The New Rules of Growing Market Share
Knowledge Partners February 24, 2020When is it time to dig into a trend or ride it out? The latest diet fad, new flavor profiles, or trending ingredients like CBD oil, give new products a quick way to eat into an established brand’s equity. That’s why waiting on the sidelines is no longer an option for brands.
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TVB Valentine’s Day 2020 Study
Knowledge Partners February 10, 2020As consumers spend more money on Valentine’s Day, broadcast TV is still the best way for advertisers to reach them, according to a new study by TVB.
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Mastering Agency Relationships
Knowledge Partners January 24, 2020Agency Mania Solutions examined the responsibilities that marketers must take on to successfully collaborate with agencies.
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Left to Your Own Devices: Understanding Consumption in Today’s Connected World, Q2 2019
Knowledge Partners January 23, 2020In VAB’s latest quarterly report surveying the video landscape it updated the media consumption habits of major demographic segments based on Q2 ’19 data.
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WMxCES Key Themes and Takeaways 2020
Knowledge Partners January 23, 2020CES 2020 featured connected, smart, wearable and 5G enabled technologies with a focus on data and privacy, AI, 5G, transportation, connected living, health and wellness, VR, AR and MR, and content, and examined the immediate and future impact of these emerging innovations.
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The Universal Ad-ID Guide
Knowledge Partners January 16, 2020The Universal AD ID Guide is an overview of the new standard of measurement created by FreeWheel and Ad-ID (jointly owned by the ANA and the 4As), the industry standard for identifying advertising assets across all media platforms.
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Brands in Crisis: Changing Perceptions Through TV Advertising
Knowledge Partners December 20, 2019VAB’s marketer’s guide 2019 provides five ways for brands to successfully navigate through a crisis.
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Q3 2019 Video Benchmarks Report from Extreme Reach
Knowledge Partners December 20, 2019Extreme Reach’s latest report reveals relatively stable trends this year in how marketers are using digital video to build business.
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A Matter of Principle: The Disconnect Between Proven Marketing Tenets and Marketing Behavior
Knowledge Partners November 26, 2019VAB offers 10 marketing principles that can drive both immediate and sustained brand growth.
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Putting CX Measurement into Action
Knowledge Partners November 21, 2019Customer experience (CX) transformation is a journey that, when done correctly, reorganizes companies around the customer.
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Q2 2019 Video Benchmarks Report from Extreme Reach
Knowledge Partners November 6, 2019Extreme Reach’s latest report shares CTV metrics for two advertising verticals: automotive and direct-to-consumer (DTC).
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The Ultimate Payoff
Knowledge Partners November 6, 2019Agency Mania Solutions examined the concerns that face marketers in their efforts at agency management.
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The State of Local Marketing Report 2019
Knowledge Partners November 1, 2019BrandMuscle’s report highlights the trends and opportunities marketers need to know about to remain relevant.
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Open Innovation
Knowledge Partners October 19, 2019VMLY&R presents an argument for brands to use crowdsourcing to develop deep consumer insights instead of relying on a small group of “experts,” and offers steps to get started.
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