Knowledge Partners
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What Is a C3 Rating?
Money Slides August 22, 2023The Media Rating Council defines C3 ratings, a combined measure of live and subsequent on-demand viewing.
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What Is a TV Rating?
Money Slides August 22, 2023The Media Rating Council illuminates the factors that go into calculating a TV rating and provides an illustrative example.
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Examples of Personas for Different Industries
Money Slides August 17, 2023Marketers use personas to guide their efforts at segmentation and tailored messaging. By way of illustration, Willow Data Strategy offers numerous examples of the kinds of personas that might be used in the hospitality, gift, B2B, telecommunications, and financial industries.
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Creative Effectiveness and Sport Sponsorship
Knowledge Partners August 15, 2023Research conducted by System1 and Fuse demonstrated the role sport sponsorship campaigns and related activations can play in effectively reaching a broad audiences.
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A Measurement Formula for Modern Brand Marketers
Knowledge Partners August 14, 2023Google shared its three-step formula for developing a successful measurement strategy and improving ROI.
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Holiday Advertising Handbook: Six Tips for Creative Effectiveness
Knowledge Partners August 14, 2023System1 highlights key holiday advertising strategies for success: effective storytelling, fostering community, tapping into nostalgia, utilizing recognizable characters or scenarios, incorporating magic, and leveraging popular holiday tunes.
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The Recipe for a Successful Brand Collaboration
Knowledge Partners August 14, 2023System1 delves into brand collaborations, emphasizing the importance of shared values, tapping into trends, combining familiarity with innovation, leveraging distinctive brand assets, and evolving with market shifts.
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25 Ways TV Grows Brands
Knowledge Partners August 11, 2023TV is a performance channel that drives full-funnel outcomes. That’s the conclusion from VAB, which has long studied the effects of TV investment on driving business outcomes. This guide distills a decade of analysis into the 25 ways TV grows brands at every stage of the purchase funnel.
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Chief Audio Officer: The Champion Every Brand Needs to Win in Audio
Knowledge Partners August 11, 2023For many brands, audio is an afterthought — a checkbox for reaching consumers in their cars. To such brands, marketing departments designating a chief audio officer might seem absurd until they see the medium’s power. For other brands, audio is a secret weapon.
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2023’s Biggest Winners in Digital Advertising Growth
Money Slides August 9, 2023Insider Intelligence shares research that projects the growth in ad revenue to be experienced in 2023 by digital platforms such as Walmart, Apple, TikTok, Instacart, Amazon, Spotify, Roku, and others. Insider Intelligence goes on to observe that the percentage increases expected by these platforms leave those of the onetime duopoly, Google and Meta, in the dust.
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Average Time Spent with the Major Digital Platforms, by the Numbers
Money Slides August 9, 2023Insider Intelligence quantifies the average time that U.S. users spend with digital platforms that include Netflix, TikTok, YouTube, Instagram, and Facebook, among numerous others.
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Data Shows Discontent with Gender Inequity Is Growing
Money Slides August 9, 2023The ANA’s SeeHer organization shares the results of a study that demonstrates how dissatisfaction with the prevalence of gender bias has increased between 2016 and 2023.
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Social Media Set to Eclipse TV
Money Slides August 9, 2023Insider Intelligence details how TV viewers have declined while users of social media have risen, projecting that consumers of social media will outpace TV viewers by 2025.
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The Advertising Capabilities of Each Social Media Platform Compared
Money Slides August 9, 2023Insider Intelligence breaks down the relative strengths of each major social media platform, comparing them in terms of global footprints, devices reached, and the ad formats that each one makes available (whether text-based, image, or video).
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The Declining Digital Ad Dominance of Google and Meta
Money Slides August 9, 2023Insider Intelligence shares research that illuminates how streaming, retail media, and other types of digital platforms are stealing the lion’s share of the digital ad market from the once duopolistic Google and Meta.
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The Growth of Social Commerce, by the Numbers
Money Slides August 9, 2023Insider Intelligence quantifies the rise in buying on social commerce platforms like Facebook, TikTok, Instagram, and Pinterest, with projections for how each of these platforms will continue to add buyers in 2024, 2025, and 2026.
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What’s the Deal with Identity?
Knowledge Partners August 9, 2023With video measurement being such an exciting space brimming with advancements, VAB compiled some of the most common themes and questions heard from marketers.
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CMOs Reveal Spending Levels on Mobile Marketing
Money Slides August 8, 2023In his opening remarks for the ANA’s 2023 Digital and Social Media Conference, ANA CEO Bob Liodice shared data from a survey of CMOs detailing how their spending on mobile marketing, as a percentage of their overall marketing budgets, has fluctuated over the last three years, with spending forecasts for both the next year and the next five years.
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CMOs Reveal Spending Levels on Social Media
Money Slides August 8, 2023In his opening remarks for the ANA’s 2023 Digital and Social Media Conference, ANA CEO Bob Liodice shared data from a survey of CMOs detailing how their spending on social media, as a percentage of their marketing budgets, has fluctuated over the last three years, with spending forecasts for both the next year and the next five years.
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Global Advertising Production Payment Guidelines
Knowledge Partners August 8, 2023APR’s Global Advertising Production Payment Guidelines provide marketers with insights into current industry practices from the perspectives of advertisers, agencies, and production companies.
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