Knowledge Partners
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Emotion's Key Role in Digital Ad Effectiveness
Knowledge Partners September 7, 2023Emotion-driven ads significantly boost effectiveness in digital campaigns. Product-focused ads have higher recall, while emotional content changes opinions. Right-brain features in ads increase brand favorability. Marketers should prioritize resonance, positivity, and pre-test their digital content.
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Marketscience x Marketing Week: A Guide to a More Rigorous Approach to Marketing Mix Modeling (MMM)
Knowledge Partners September 7, 2023As the first piece of research to be published in Marketing Week’s Marketer’s Manual, Marketscience provides a strong point of view around the pitfalls of today’s marketing mix modeling techniques and puts forward a new, more rigorous approach.
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Infographic: Podcast Consumption on YouTube
Knowledge Partners September 6, 2023This infographic by Veritonic unveils new data into U.S. podcast listeners' use of YouTube to consume their favorite shows.
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Infographic: What’s on Tap for Audio this Summer?
Knowledge Partners September 6, 2023This infographic by Veritonic unpacks trends in consumer listening habits during the Spring and Summer months.
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Unlocking the Power of AI in Marketing: Navigating the Future with Confidence
Knowledge Partners September 6, 2023AI-fueled platforms now serve as innovation hubs, offering a range of opportunities, and within this digital space, there's an immense amount of potential that should be approached with both excitement and caution.
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Defining Health and Wellness, and the Barriers to Change
Knowledge Partners September 5, 2023For the first report of THE 3RD EYE’s Focal Point Series, the agency focused on the evolving landscape of health and wellness. The report aims to help healthcare brands understand these changes and the barriers consumers face, such as access to care and lifestyle choices, in order to build trust and adapt to new needs.
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Giving Privacy a Human Touch
Knowledge Partners September 5, 2023This report from data analytics platform Intent HQ examines the tension between consumer privacy and personalized marketing, highlighting that the promise of enhanced experiences in exchange for personal data has largely gone unfulfilled. The firm argues that improving privacy controls can actually lead to more effective marketing, particularly for telcos.
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Telcos, Personalization, and the Missing Millions
Knowledge Partners September 5, 2023This report by Intent HQ explores how telecommunications companies (telcos) are underutilizing customer data for marketing, potentially missing out on millions in revenue. The analytic platform fielded a survey of marketers, revealing a disconnect between customer expectations and how operators are currently using data, suggesting a significant opportunity for improvement.
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Why Customers Care About Hyper-Personalization
Knowledge Partners September 5, 2023In this report, data analytics platform Intent HQ argues that consumers are increasingly frustrated with mass marketing tactics that flood them with irrelevant messages. It emphasizes the need for personalized marketing, stating that 91% of consumers prefer brands that provide relevant offers. Failure to personalize could risk pushing customers to competitors.
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Why Insight Plus Activation Adds Up to The Future of Your Customer Experience
Knowledge Partners September 5, 2023This report from data analytics platform Intent HQ discusses the critical role of deep personalization in building customer loyalty and market share, especially in uncertain times for industries like Telcos, Retail, and Financial Services. It aims to guide businesses in achieving effective personalization through insights and automation.
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Why B2B CMOs Should Invest in "Marketing Marketing"
Knowledge Partners August 31, 2023Al Collins, CEO of VShift, explains why educating non-marketing teams about marketing's significance enhances collaboration and effectiveness, making marketing marketing essential for B2B CMOs.
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The ABC's to Succeed In Influencer Marketing with Gen Z
Knowledge Partners August 30, 2023It only takes one glance at a marketing publication to know that Gen Z is usurping Millennials as the primary target for many brands. In a recent study by Barnes & Noble College, 80 percent of Gen Z reported that they follow and/or interact with brands online. Subsequently, 72 percent of those who engage with brands are somewhat/significantly more likely to buy a product.
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The Hispanic Market Is Not a Monolith, but It Is Collective
Knowledge Partners August 29, 2023This report from Adsmovil aims to demystify the complex and diverse Hispanic market, focusing on their digital behavior, influencing power, and brand preferences.
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AI's Marketing and Business Use Cases, by the Numbers
Money Slides August 28, 2023ANA Group EVP Bill Tucker shared data from the Capgemini Research Institute and eMarketer that identified the uses that marketers and business leaders are finding for artificial intelligence, including data collection, generating synthetic data, and ad targeting.
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The Length of Attention Spans by Age
Money Slides August 28, 2023Attention-measurement specialist Adelaide shares data from Meta that compares the amount of attentive time that younger and older audiences devote to a) their social media feeds, b) short-form content, and c) streaming content.
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Top Reasons Consumers Buy Online During the Holidays
Money Slides August 28, 2023CRM-provider Netcore Cloud shares data from Forrester that sheds light on the factors that induced shoppers to buy online during the 2022 winter holiday season.
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You Get the Agency You Deserve
Knowledge Partners August 25, 2023There are really only two types of accounts at an agency. There are accounts where A+ players want to run to and work on, and then there are accounts where people raise their hands by the minute to rotate off. It’s that simple. You may have never thought about or heard this, but it’s 100 percent true.
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2023 Rundown Report by Storyhorse
Knowledge Partners August 22, 2023"The Rundown" by Storyhorse investigates pivotal trends in marketing and branding innovation for 2023. Topics range from sustainability initiatives meeting wellness needs, the impact of AI-generated content, and evolving influencer partnerships.
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Holiday Shopping Insights: Connect Early with Deliberate Shoppers
Knowledge Partners August 22, 2023Believe it or not, now’s the time to start thinking about your holiday shopper strategy. Google’s Richard Manso is here to help you get started.
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The New TV Terminology: A Short Glossary
Money Slides August 22, 2023The Media Rating Council breaks down some of the acronyms that have emerged to describe new types of TV and video offerings, such as FAST, AVOD, and MVPD.
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