Knowledge Partners
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Internal Site Search Engine Optimization: The Treasure Right Under Our Noses
Knowledge Partners August 8, 2023The DAC Group shares how to leverage the power of internal site search engine optimization to understand customer needs and enhance user experience.
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Livestreaming e-Commerce in North America: Opportunities and Challenges
Knowledge Partners August 8, 2023The DAC Group explained that while livestreaming e-commerce has the potential to unlock many benefits, it is also important to anticipate and navigate various challenges and obstacles in order to achieve success.
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U.S. Digital Ad Spending, by the Numbers
Money Slides August 8, 2023In his opening remarks for the ANA’s 2023 Digital and Social Media Conference, ANA CEO Bob Liodice shared eMarketer data that quantified the spending levels on digital advertising in the U.S. in 2021 and 2022, with forecasts for the years 2023 through 2027.
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Mediahub Scouting: Divergent Creatives
Knowledge Partners August 7, 2023In honor of BIPOC Mental Health Awareness Month (July), Mediahub’s latest Scout report celebrates the vibrant and diverse neurodivergent community.
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The Consumerization of B2B Marketing: What It Is and Why It’s Important
Knowledge Partners August 7, 2023The B2B marketing landscape is undergoing a significant transformation. From the way where we reach our customers to how they make purchase decisions, everything we B2B marketers do is evolving because B2B buyers are bringing their consumer buying behaviors to work.
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Three Sustainability Marketing Pitfalls and How to Turn Them into Wins
Knowledge Partners August 7, 2023With consumers having a better understanding of sustainability than ever before, the space has become an area where a misstep can cost a brand. With that in mind, Think With Google provides three sustainability marketing pitfalls for marketers to avoid and advice on what to do instead.
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2023 Identity and Cookieless Survey Results
Knowledge Partners July 27, 2023Datonics produced a study checking the temperature on marketer perceptions and readiness for the upcoming Google cookie deprecation along with feedback on identity and audience solutions.
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AI and Creative Production
Knowledge Partners July 27, 2023This report from R3 closely examines AI’s effect on creative production, and shares what marketers should consider before they deploy AI systems.
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Measuring Podcasts' Impact on Each Phase of the Sales Funnel
Money Slides July 27, 2023Digital audio platform Audacy shares the ideal KPIs, measurement tools, and measurement partners to use when assessing podcast advertising’s impact on each phase of the sales funnel.
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Optimize Partner Selling by Making These Small Shifts
Knowledge Partners July 27, 2023In today's competitive market, manufacturers often face challenges when it comes to capturing and maintaining mindshare within their indirect channels. With partners managing products from a variety of different brands, it's crucial to find ways to stand out and ensure that your organization remains top of mind.
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TikTok Marketing Playbook
Knowledge Partners July 27, 2023This playbook by CreatorIQ lays out the strategies brands can implement to create high-value TikTok content that resonates with users and drives real ROI.
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AI for Content Marketing Blueprint
Knowledge Partners July 26, 2023The Marketing AI Institute and Writer came together to create a comprehensive overview of AI technology and how it’s transforming the world of content marketing.
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Articulating Brand Purpose: Introducing the BPP, a framework to help you do it
Knowledge Partners July 26, 2023Phil White, co-founder and chief strategy officer at Grounded World, unpacked the “BPP framework: that can help brands unlock the power of brand purpose.
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The Advertiser’s Guide to the Holidays
Knowledge Partners July 26, 2023SXM Media explains why Audio is one of the core essentials to a successful holiday season, and without it, marketers are missing out on key influential and full-funnel moments for consumers.
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Why Marketers Must Be Bold, Creative, and Curious About AI
Knowledge Partners July 26, 2023Google’s Kristen O'Hara discusses the current paradigm shift driven by advancements in artificial intelligence and how it presents transformative opportunities for businesses.
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Unleashing the Power of Creators
Knowledge Partners July 25, 2023CreatorIQ recently commissioned market research firm Aberdeen Strategy & Research to conduct a survey exploring the role influencer marketing plays in brands’ desired business outcomes.
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Maximize B2B Content Syndication with Intent Data Providers
Knowledge Partners July 19, 2023Anteriad shared how working with an intent data provider enables brands to improve their targeting, develop relevant content, and optimize their content syndication efforts.
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Will Podcast Ad Revenues Double By 2025? Not Without These Five Things
Knowledge Partners July 19, 2023A study by Sounds Profitable reveals five key findings to boost podcast ad revenues. The research emphasizes the need to increase awareness among buyers, improve ad tech targeting and measurement tools, address friction in the buying process, and focus on creative and content quality.
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Programmatic Advertising 101
Knowledge Partners July 18, 2023Anteriad offers a crash course on programmatic advertising for B2B marketing. It provides four quick tips: understanding programmatic advertising types, selecting the right ad platform, choosing the appropriate advertising type, and aligning programmatic strategies with the marketing funnel.
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The Benefits of Buying Group Scoring
Knowledge Partners July 18, 2023Buying group scoring is crucial for identifying high-quality B2B leads. It uses engagement, lead, account, and buying group scoring to prioritize prospects. Marketers using this approach see better results, improved metrics, increased revenue, and higher goal achievement. They are confident in proving their value and using the right data.
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