Knowledge Partners
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Q3 2019 Video Benchmarks Report from Extreme Reach
Knowledge Partners December 20, 2019Extreme Reach’s latest report reveals relatively stable trends this year in how marketers are using digital video to build business.
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A Matter of Principle: The Disconnect Between Proven Marketing Tenets and Marketing Behavior
Knowledge Partners November 26, 2019VAB offers 10 marketing principles that can drive both immediate and sustained brand growth.
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Putting CX Measurement into Action
Knowledge Partners November 21, 2019Customer experience (CX) transformation is a journey that, when done correctly, reorganizes companies around the customer.
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Q2 2019 Video Benchmarks Report from Extreme Reach
Knowledge Partners November 6, 2019Extreme Reach’s latest report shares CTV metrics for two advertising verticals: automotive and direct-to-consumer (DTC).
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The Ultimate Payoff
Knowledge Partners November 6, 2019Agency Mania Solutions examined the concerns that face marketers in their efforts at agency management.
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The State of Local Marketing Report 2019
Knowledge Partners November 1, 2019BrandMuscle’s report highlights the trends and opportunities marketers need to know about to remain relevant.
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Open Innovation
Knowledge Partners October 19, 2019VMLY&R presents an argument for brands to use crowdsourcing to develop deep consumer insights instead of relying on a small group of “experts,” and offers steps to get started.
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D2C DNA
Knowledge Partners October 18, 2019VMLY&R presents an exploration and explanation of the 23 traits, characteristics, and principles that comprise the full “DNA” of the world’s most successful D2C brands.
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A Culture of Extremes: Exposing the Myths About Video Viewing Behaviors
Knowledge Partners October 8, 2019In its latest guide for marketers, VAB explores 15 most common myths about TV viewing.
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Wavemaker x Advertising Week NY 2019: Key Takeaways
Knowledge Partners October 3, 2019Wavemaker shared its top five trends and key learnings from Advertising Week New York 2019.
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The Rise of News and Politics as “Sport” and How It Affects Advertisers
Knowledge Partners October 1, 2019In its latest insights report, VAB observed the increased viewership and “sport-like” interest and passion exhibited by TV news viewers and how advertisers have taken note.
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You Can’t Shrink Your Way to Greatness
Knowledge Partners September 30, 2019Agency Mania Solutions reflected on the risks of recklessly cutting agency fees.
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The Evolution of UGC: Advertisers’ Attitudes on Sourced Content as a Medium
Knowledge Partners September 16, 2019Catch&Release recently surveyed 100 advertising professionals and they all agree: UGC is a powerful creative medium that moves the needle in ways traditionally-produced ads just can’t.
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Left to Your Own Devices: Understanding Consumption In Today’s Connected World, Q1 2019
Knowledge Partners September 6, 2019A detailed overview of device consumption with a focus on TV viewing and connected device usage.
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Magna: Podcast Ad Spending Approaching $1 Billion
MediaPost September 6, 2019A recent report predicts that U.S. podcast ad spending will reach $960 million in 2020 and will pass $1 billion in 2022.
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Getting in the Esports Game
Knowledge Partners August 28, 2019As the fastest growing sports and cultural phenomenon, esports has quickly become a lifestyle for the coveted generation of consumers who consume content digitally and operate mobile-first.
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The Hispanic Small Business Report: Hispanic Businesses Drive Growth In The New Economy
Knowledge Partners August 27, 2019Claritas’ “The Hispanic Small Business Report” provides an in-depth look at Hispanic-owned small businesses — where they are located, who owns them, and what and how they like to buy.
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Left to Your Own Devices: Understanding Consumption In Today’s Connected World, Q4 2018
Knowledge Partners August 26, 2019A detailed overview of device consumption with a focus on TV viewing and connected device usage.
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The Asian American Market Report: Understanding The New American Mainstream
Knowledge Partners August 26, 2019Claritas’ new report, “The Asian American Market Report: Understanding The New American Mainstream,” presents marketers with insight into the demographics and buying behavior of Asian Americans, the nation’s fastest-growing population segment since 2000.
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A Guide to Testing and Learning with Incrementality Measurement
Knowledge Partners August 16, 2019In this report, Facebook IQ discusses what can go wrong during marketing experimentation and ideas for what to do when it happens.
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