Knowledge Partners
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CTV’s Ad Spend Compared to Other Channels, Including Linear TV
Money Slides June 13, 2023Insider Intelligence shares data that compares U.S. ad spend on CTV versus linear TV and other channels, with a forecast for the years ahead after 2023.
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The Inaccuracy of Programmatic Targeting
Money Slides June 11, 2023LinkedIn shares researchers that indicates that programmatic media providers are quite limited in their ability to target audiences precisely, reaching, for instance, a designated target of IT decision makers (ITDMs) just 14 percent of the time. Targeting by gender was shown to be accurate in 50 percent of cases.
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What Informs B2B Buying Decisions?
Money Slides June 11, 2023Winterberry Groups shares the results of a survey that illuminate the factors that influence B2B purchase decision makers. Not surprisingly, online research ranks at the top of the list; however, social media and content for mobile devices also exercise an influence on these buyers.
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Media Portrayals of Women, by the Numbers
Money Slides June 10, 2023SeeHer shares data revealing what percentage of media depictions portray women as leaders or caregivers, as accomplished or sexualized, in addition to examining several other categories of representation. SeeHer’s data illuminates the attributes that women most want to be part of their portrayals in the media.
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Spending on Diverse Suppliers, by the Numbers
Money Slides June 10, 2023American Family Insurance shares data from the Financial Services Roundtable for Supplier Diversity that calculates how much money was spent in 2021 on diverse providers of services ranging from marketing to IT, from accounting to legal services, and how many jobs in each category were supported by the spending.
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Diverse Ad Spend, by the Numbers
Money Slides June 9, 2023The Alliance for Inclusive and Multicultural Marketing (AIMM) calculates the amounts of advertising spending allocated to diverse-owned media outlets (DOMs) as well as to diverse-owned and -targeted media, then further breaks down each category of media by the specific minority group by which it is owned or that it targets.
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Diverse-Owned and -Targeted Media, by the Numbers
Money Slides June 9, 2023The Alliance for Inclusive and Multicultural Marketing (AIMM) identifies the number of diverse-owned media outlets as well as the number of diverse-owned and -targeted media outlets, then further breaks down the proportion of each media category owned by or targeting specific minority groups.
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Google Shares Three Often Overlooked Best Practices to Supercharge YouTube Video Creative
Knowledge Partners June 9, 2023Jeff Blankstein, head of creative effectiveness at Google, shares three tips for optimizing one’s approach to marketing on YouTube.
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Going Full Tilt with Full-Funnel
Knowledge Partners June 8, 2023Pinterest’s Grainne O’Reilly explains why multi-objective campaigns maximize performance when advertising on the platform.
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Customers Want Control Over Their Data — And Won’t Hesitate to Switch Brands to Get It
Knowledge Partners June 7, 2023Think With Google shared how to help customers feel in control of their data privacy with the “three Ms.”
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How AI Is Helping Marketers
Knowledge Partners June 6, 2023Think with Google’s Brendon Kraham answers marketers’ most pressing questions about artificial intelligence and its potential effects on the marketing practice.
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Unlocking the Power of a PESO Framework
Knowledge Partners June 6, 2023Hoffmann Murtaugh shares how harnessing the power of paid, earned, shared, and owned media can transform your approach to deliver holistic, comprehensive, targeted, and measurable goals.
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Do Stronger Relationships Produce Stronger Results
Knowledge Partners June 2, 2023Aprais and WARC share research highlighting the impact of a strong marketer/agency relationship on producing effective and award-winning work.
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Next-Gen Attention Metrics for B2B Marketers
Knowledge Partners June 2, 2023Attention metrics offer a powerful solution to the biggest challenge B2B marketers face today: the absence of effective media metrics.
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Canada 100 2022
Knowledge Partners May 30, 2023Brand Finance released its annual report on Canada’s most valuable and strongest brands.
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How to Collect First-Party Data: Popular Tactics
Money Slides May 27, 2023LinkedIn shares the results of a survey that reveal the methods and sources most favored by marketers for collecting first-party data.
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Streaming TV’s Rise and the Diversification of Its Audience, by the Numbers
Money Slides May 27, 2023Media buying platform Direct Donor TV shares recent Nielsen and Comscore data that illuminates the increased use of streaming, compares the watch-time it accounts for with broadcast and cable TV, and calculates the growing diversity of its audience.
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The CTV Landscape: The Platforms and Their Offerings
Money Slides May 27, 2023Media buying platform Direct Donor TV shares a breakdown of the different platforms that populate the CTV landscape and the types of content they provide.
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The Stipulations of Each State's Data Privacy Laws Compared
Money Slides May 27, 2023The ANA succinctly breaks down the specific privacy rights that each state’s laws give residents over their online data.
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The Age of Re-Enchantment: Uncovering the Desire for Experiences That Uplift, Inspire, and Enthrall
Knowledge Partners May 26, 2023Wunderman Thomson shares the results of a wide-ranging survey of people’s attitudes, revealing three overlapping needs: a hunger for reawakening and sense-making in a chaotic and confusing world; a desire to transcend the everyday and feel part of something bigger than ourselves; and an optimistic impulse to actively usher in a kinder, more hopeful future.
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