Knowledge Partners
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Walking the Line: Navigating Influencer Marketing in the De-influencing Era
Knowledge Partners July 18, 2023Hoffmann Murtaugh shares how to strike a balance between influencer marketing and the “de-influencing movement,” and what that’s key to achieving long-term success in the digital landscape.
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Do You Need to Pivot Your B2B Demand Generation Strategy?
Knowledge Partners July 17, 2023If you aren’t sure exactly what you should be looking at or how you can strengthen your B2B demand generation strategy, these tips from Anteridad can help.
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Fact vs. Fiction: Three Measurement Myths Holding Back Your Marketing
Knowledge Partners July 12, 2023Think With Google debunks three commonly held myths around measurement as the death of the cookie looms large over the industry.
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Boost Engagement with These Account-Based Marketing Tactics
Knowledge Partners July 11, 2023There’s a lot of buzz around account-based marketing (ABM). It can be a shining star among B2B strategies for boosting buyer engagement. Whether you’re launching a program for the first time of reevaluating your current campaigns, there are core account-based marketing tactics to set yourself up for success.
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How to Drive Revenue: Takeaways from High-Growth B2B Marketers
Knowledge Partners July 11, 2023Read about the strategies utilized by successful high-growth B2B marketers to drive revenue, such as leveraging intent data, utilizing managed services for targeted audience engagement, and implementing buying group scoring to understand key decision-makers.
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Evaluations' Role in Agency Compensation
Money Slides July 5, 2023Decideware shares the results of a survey of 33 agencies and 49 clients that shed light on how agency evaluations influence compensation, with a breakdown by agency type (full service, media, digital, creative, and production).
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How Much Do Clients Tailor Evaluations to Specific Types of Agencies?
Money Slides July 5, 2023Decideware shares the results of a survey of 33 agencies and 49 clients that illuminate the degree to which clients take into account specific agency types when determining their approaches to evaluations, including the KPIs used.
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The Decentralization of Agency Evaluations
Money Slides July 5, 2023Decideware shares data from a survey of 33 agencies and 49 clients that illuminates the relative extent to which clients have decentralized the practice of agency evaluation.
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The Frequency of Agency and Client Evaluations
Money Slides July 5, 2023Decideware shares the results of a survey of 33 agencies and 49 clients that shed light on how frequently clients and agencies evaluate their counterparts, with a breakdown by agency type.
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The Analytics Marketers Leverage When Developing and Distributing Content
Money Slides July 4, 2023Drawing on the results of a survey of over 200 marketers in the U.S. and Europe, Winterberry Group identifies the rate at which marketers use different types of analytics (such as descriptive, predictive, and prescriptive analytics) to guide their approaches to content creation and distribution.
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The Ideal Length and Tone for CTV Ads
Money Slides July 4, 2023Advertising software company MNTN shares findings uncovered by leveraging AI to evaluate over 1,800 CTV commercials — findings that illuminate the best length and emotional tone to use when advertising on CTV.
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Video Gamer Demographics
Money Slides July 4, 2023The agency tripleclix shares data from the Entertainment Software Association that breaks down the gamer population demographically by age and gender.
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Average Time Spent with Digital Versus Traditional Media
Money Slides June 19, 2023The&Partnership shares eMarketer data demonstrating how audiences have allocated their viewing time between traditional and digital media since 2019, with a forecast 2024.
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Mothers’ Top Five Parenting Ideals: Gen Z Versus Millennials
Money Slides June 19, 2023Researchers share survey data that compares the parenting ideals of millennial and generation Z mothers.
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What Mothers Want to See in Ads
Money Slides June 19, 2023Researchers share survey data that reveals the things that mothers want to see more and less of in advertising.
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Surviving Inflation
Knowledge Partners June 14, 2023This white paper from Ekimetrics looks back at the major disruptions and changes that inflation is causing in order to use data science to strengthen pricing power and promotional strategy.
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The Prevalence, Benefits, and Performance of In-House Agencies, by the Numbers
Money Slides June 14, 2023The ANA shares some of the findings from a survey that identifies what share of companies currently have in-house agencies, the benefits that they derive from them, and their level of satisfaction with these agencies.
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U.S. B2B Marketing Spend on Offline and Online Channels
Money Slides June 14, 2023As part of his remarks at the 2023 Masters of B2B Marketing Conference, ANA CEO Bob Liodice shared data from Winterberry Group showing how B2B marketing budgets have been allocated between offline and online channels since 2019, with a projection for 2023.
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What Are CMOs Investing In?
Money Slides June 14, 2023As part of his remarks at the 2023 Masters of B2B Marketing Conference, ANA CEO Bob Liodice shared data from a survey of CMOs identifying what these marketing leaders are investing in to improve their digital marketing, with data analytics topping the list.
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CTV and Linear TV Viewership by Age Group
Money Slides June 13, 2023Insider Intelligence shares data that identifies how large a share of CTV viewers and linear TV viewers each age group comprises.
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