Knowledge Partners
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Is it Time for an SEO Audit? 9 SEO Tips for Travel Websites in 2019
Knowledge Partners August 7, 2019Mower shared nine SEO tips for travel marketers to use when identifying areas of opportunity in their SEO approach.
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Catering to Tomorrow’s Food Shopper
Knowledge Partners August 6, 2019In an increasingly competitive landscape, food brands are finding ways to satisfy consumers’ evolving demands.
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12 Tips to Get your Travel Content Strategy on Point
Knowledge Partners August 1, 2019Mower shared tips for creating a content strategy that aligns with brand objectives, distributes collateral effectively, and supports the initiative with the right infrastructure.
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How Placement and Audience Liquidity Drive Value
Knowledge Partners July 30, 2019In a follow-up paper, Facebook IQ dives deeper into two campaign areas where media planners can choose to increase liquidity: placement and audience.
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Diversity in Advertising
Knowledge Partners July 29, 2019Adobe shared findings from recent research on attitudes toward diversity in advertising in both the U.S. and the U.K.
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Blockchain: Buzzword or Building the Future?
Knowledge Partners July 26, 2019In this guide, Wavemaker and GroupM provide an overview of blockchain and what it means for businesses.
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How to Make TV Ads That Work
Knowledge Partners July 25, 2019This playbook from Simulmedia offers best practices for creating TV advertising and for refreshing an existing campaign.
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Podcasts: Storytelling Loud and Clear
Knowledge Partners July 24, 2019Brands are increasingly using podcasts to entertain, educate, and enlighten customers. As a result, podcasts and digital audio are becoming an increasingly lucrative platform for marketers to reach specific consumers in an intimate way.
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How Machine Learning Helps Media Teams Work Smarter
Knowledge Partners July 23, 2019In this paper, Facebook IQ explains what machine learning means for marketers, and how it can help media teams work smarter.
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Making AI Work for You
Knowledge Partners July 23, 2019A widely recognized buzzword, artificial intelligence (AI) is still a developing and, in most cases, misunderstood technology.
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#WMxVidCon 2019: Key Takeaways
Knowledge Partners July 22, 2019In its WMxVidCon 2019 recap, Wavemaker covered the event’s four major themes and what they mean for marketers.
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How to Get on TV and Scale
Knowledge Partners July 18, 2019This playbook from Simulmedia was written with direct-to-consumer brands in mind, who either are early TV or pre-TV or are ready for their first campaign and aim to scale nationwide.
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#WM/Cannes: Key Takeaways 2019
Knowledge Partners June 28, 2019In its #WMxCannes Key Takeaways, Wavemaker covered the top five themes, implications, and campaigns during the 2019 Cannes Lions International Festival of Creativity.
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The Hidden Gem
Knowledge Partners June 28, 2019Agency Mania Solutions discussed the value of maintaining long-term relationships with agencies.
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2020 Political Ad Spend to Hit $6 Billion, Digital Will Be Biggest Gainer
MediaPost June 27, 2019According to a Kantar forecast, political media campaigns will spend a record $6 billion on advertising in 2020, with the biggest rise in spend allocated to digital media.
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Roku Commands 15% of All Media Streaming Devices
MediaPost June 26, 2019Roku remains the leading set-top box/software platform for connected TV sets in the U.S. — now hitting 41 million devices, according to Strategy Analytics.
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An Advertiser’s Guide to Data-Driven, Advanced TV
Knowledge Partners June 25, 2019Adobe explores the present and the promising future of TV advertising, which is being enriched by a variety of new technologies and practices.
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Direct Outcomes: Analyzing the Big Bets DTC Brands Are Making on TV
Knowledge Partners June 19, 2019In its latest report, VAB highlighted how TV has been instrumental in driving consumer action across each stage of the purchase funnel for various direct-to-consumer brands.
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Embracing the Unknown: Seven Steps for Exploring Emerging Advertising Channels
Knowledge Partners June 18, 2019Adobe shares seven steps to help marketers successfully evaluate, test, and capitalize on an emergent channel as part of its cross-channel mix.
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2019 Digital Trends: Advertising in Focus
Knowledge Partners June 11, 2019This report, produced by Econsultancy in partnership with Adobe, explores the key trends in advertising that are set to dominate the agenda over the next year.
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