REGGIE Awards
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How Jameson Turned a Sunday Slump into a Saturday Spectacle
REGGIE Awards June 11, 2025When Leap Year threatened St. Patrick’s Day sales, Jameson invented St. Patrick’s Eve — a bold new holiday inspired by New Year’s Eve. With countdowns, celebrity hosts, and Times Square takeovers, the campaign reversed declining trends and delivered record-breaking growth, proving tradition can be reinvented — and owned.
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How State Farm Turned its Brand Icon into a Gaming Phenomenon
REGGIE Awards June 11, 2025State Farm created Jake’s Jingle Quest — a marriage of the brand’s iconic spokesperson, jingle, and tagline transformed into an interactive digital gaming experience to strengthen awareness among the gaming community.
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From Curls to Congress: How Dove’s #CROWNLOVE Sparked a Social Movement
REGGIE Awards June 10, 2025Dove celebrated National Crown Day by launching “CROWN LOVE,” a social first campaign that was amplified by celebrities, influencers, and earned media.
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How Purina Took “Bark at the Park” Sports Promos to a Whole New Level
REGGIE Awards June 10, 2025Seizing on the insight that families wanted to bring their pets to sporting events, Purina worked with Major League Soccer club St. Louis City SC to create the Purina Club, an in-stadium, pet-friendly section that wasn’t an afterthought but an integral part of the game experience.
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How Qualcomm Used Omnichannel to Promote a New Era of PC Computing
REGGIE Awards June 10, 2025Qualcomm leveraged a robust, omnichannel campaign with varying creative iterations to showcase the power of its Snapdragon X Elite processor, which uses AI to level the playing field and give PCs capabilities previously only seen in Apple products.
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This Animal Pharmaceutical Brand Uses Simple, Educational Messaging for Its Integrated Campaign
REGGIE Awards June 9, 2025Zoetis, an animal pharmaceutical brand, utilized an integrated campaign with educational messaging to reach its target audience of everyday farmers.
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This Pharmaceutical Brand Utilizes an Immersive New York City Experience to Stand Out
REGGIE Awards June 9, 2025Thermo Fisher Scientific created an immersive campaign to stand out during DCAT Week, hosted by the Drug, Chemical, and Associated Technologies Association, in New York City.
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Unilever Uses Personalized Retail Strategies for Its Campaign with Walmart
REGGIE Awards June 9, 2025Unilever, partnering with Walmart, used personalized strategies to change the audience’s perspectives on where to shop for hairstyling needs.
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How Norton Used Comedy to Earn Business on a Serious Topic
REGGIE Awards June 6, 2025To drive downloads of its AI-powered digital scam detection tool, Norton partnered with renowned comedy writer, director, producer, and actor Dan Levy on a campaign that brought a little levity to a serious topic.
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How OREO’s Clever Spin on Hamburger Menus Drove Sales Among Millennials
REGGIE Awards June 6, 2025To reverse a trend of sluggish sales among younger consumers, OREO partnered with Kroger and influencers to launch a campaign wherein the hamburger menu on popular websites became the focus of a digital scavenger hunt that allowed winners to buy OREO cookies at a discount.
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LifeLock’s “Oh No” Moments Drove Home the Need for Additional Digital Security Among Millennials
REGGIE Awards June 6, 2025LifeLock launched “Out of Control,” a series of ads that highlighted how third parties can often be the source of a data breach and positioned the brand as the extra layer of security necessary to keep people’s data and identities secure.
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How Michelin Leveraged Influencers, Media, and Events to Showcase Its Sustainability Efforts
REGGIE Awards June 5, 2025For the “Michelin Sustainability Summit,” the brand invited a group of influencers and key media members to Sonoma Raceway in California for a weekend of test drives, fine dining, and immersive content, all meant to showcase how Michelin is working toward a more sustainable future.
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How Pickleball and Pickle-Flavored Vitamins Became a Winning Strategy for Nature Made
REGGIE Awards June 5, 2025To endear itself to a coveted audience, Nature Made partnered with USA Pickleball to become the official sponsor, while also launching a new pickle-flavored multivitamin gummie that went flying off the shelf.
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How This Makeup Brand Won the Grammys with a Heavily Tattooed Performer and a Ton of Concealer
REGGIE Awards June 5, 2025To reintroduce itself, reignite brand awareness, and drive online sales, Cover FX partnered with celebrated singer-songwriter, actress, and model Paris Jackson for the 2024 Grammy Awards.
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How Anthem Used Personalized Messages from the Future to Help Its Members Get Preventive Care
REGGIE Awards June 4, 2025Using data and powerful messaging, health care insurer Anthem convinced millions of its members to book cost-saving preventive care appointments by sending them an email from their future selves.
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Logitech Promotes Women and Girls in STEM
REGGIE Awards June 4, 2025Logitech strove to eliminate the barriers that prevent women from flourishing in technology fields and promoted the importance of role models in their success.
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Unilever Spotlights Older Women in the Beauty and Personal Care Category
REGGIE Awards June 4, 2025Unilever extended its well-established, multi-year “UNTOLD BEATUTY” campaign to create more visibility for older multicultural women, who often feel invisible in beauty and personal care marketing.
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Cadillac Pitches Itself to Sneakerheads
REGGIE Awards June 3, 2025Cadillac collaborated with a noted sneaker-customizer to design an exclusive collection of bespoke sneakers inspired by Cadillac’s all-electric vehicle portfolio.
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How Lenovo Used Influencers and Social-First Marketing to Win Over Gen Z
REGGIE Awards June 3, 2025Faced with the challenge of driving awareness and consideration among gen Z, ultimately aiming to expand its market share in the future, computer electronics brand created "Made with Lenovo Yoga," a social-first creator campaign series designed to showcase Lenovo Yoga laptops as an indispensable tools for creativity.
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RITZ and Dollar General Partner to Improve Literacy in Underserved Communities
REGGIE Awards June 3, 2025RITZ partnered with Dollar General to help boost literacy rates across the U.S. through the Read with RITZ program.
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