g REGGIE Awards | Marketing Knowledge Center | ANA

REGGIE Awards

  • The Fresh Market Launches the Ultimate Loyalty Experience

    REGGIE Awards   May 14, 2023  

    The Fresh Market’s mission was to build a personalized loyalty experience that was not only different from any other but deepened the relationship with its existing guests and develop new relationships along the way. In less than a year, the company exceeded its goals for the program, which continues to grow daily.

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  • The Iconic Summer Mashup 2.0

    REGGIE Awards   May 14, 2023  

    Bar-S Foods built upon the success in 2021 by continuing to push Bar-S as a value brand its consumers can be proud to share on their kitchen tables and with their smartphones through a country music video mashup of a classic ‘90s hip-hop track.

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  • The Launch of New SOUR PATCH KIDS Flavors

    REGGIE Awards   May 14, 2023  

    This program fulfilled the target market’s demand for new “mash-up” experiences and frozen beverages. It linked a new, limited-time-only SPK Strawberry-Watermelon Froster with the new SOUR PATCH KIDS Candy fruit flavors to increase brand and non-chocolate-candy category sales with a combination of internal PR, social, digital, and in-store efforts.

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  • Hellmann’s Tackles Food Waste During Super Bowl

    REGGIE Awards   May 13, 2023  

    Hellmann’s created a Super Bowl campaign to promote the brand as an ingredient for leftovers, helping to reduce food waste.

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  • Kay: #EveryKiss NYE Hijack

    REGGIE Awards   May 13, 2023  

    Kay's #EveryKiss New Years Eve Hijack leveraged a live TV event and brand ambassadors to spark a social movement that turned the New Year’s Eve Times Square Ball Drop into an iconic brand experience — helping a 30-year-old tagline regain its cultural relevance.

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  • MasterCard’s Touch Card Exemplifies Inclusivity Done Right

    REGGIE Awards   May 13, 2023  

    As part of its ongoing efforts to create a more inclusive world, Mastercard created Touch Card: an accessible system of cards with cut-out notches that allow anyone, regardless of sight, to identify different payment cards from one another.

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  • Ally Promotes Equity in Women’s Sports

    REGGIE Awards   May 12, 2023  

    On the fiftieth anniversary of Title IX, Ally launched a landmark campaign to promote equity in Women’s sports through its “50/50” media commitment, spurring national conversation, supercharging brand growth, and ultimately “Primetime-ifying” the National Women's Soccer League Championship.

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  • Buick Promotes Gender Equity in Sports

    REGGIE Awards   May 12, 2023  

    Buick took a stand for gender equity in sports by using the brand’s NCAA partnership to launch a first-of-its-kind effort: the #SEEHERGREATNESS campaign. As the automotive brand with the highest percentage of female buyers, Buick took advantage of its opportunity to be an ally and help increase visibility for women's sports.

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  • Clif Bar & Company Fights for Equitable Access to the Outdoors and Sports

    REGGIE Awards   May 12, 2023  

    Clif leveraged its longstanding commitment to community impact to increase equitable access to the outdoors and sports. Through ongoing athlete and nonprofit partnerships, Clif used existing platforms to drive attention to a critical issue, inspire positive energy, and build a more equitable future.

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  • Corona Celebrates Cinco de Mayo with Free Rides and Free Food

    REGGIE Awards   May 12, 2023  

    Corona partnered with Uber and Uber Eats to provide Cinco de Mayo’s celebrants with free rides and free food deliveries.

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  • Dove Combats Toxic Beauty Standards on Social Media

    REGGIE Awards   May 12, 2023  

    Research revealed to Dove that nearly half of girls follow someone on social media that makes them question their self-worth, igniting the movement to #DetoxYourFeed, which encouraged teens to unfollow these accounts and armed parents with the tools to combat toxic beauty standards through the Dove Self-Esteem Project.

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  • Hershey’s Updates Its Logo to Celebrate Women

    REGGIE Awards   May 12, 2023  

    Hershey and Walmart wanted to create a movement celebrating women during Women’s History Month — women who included shoppers, associates, and executives. Walmart’s exclusive HerSHEy’s bars 12-pack urged stakeholders to “Share one. Inspire all” by posting inspiring women on social media.

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  • Encouraging Women to Prioritize Real Self-Care

    REGGIE Awards   May 11, 2023  

    More Less was Merrell’s integrated campaign encouraging more women to embrace the simplicity of the outdoors for their well-being.

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  • Godiva Reintroduces its Brand to Retail

    REGGIE Awards   May 11, 2023  

    Godiva reintroduced itself to the retail space to offset the loss of its high-end boutique shops after the COVID-19 outbreak.

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  • How Gopuff Used Its Delivery Service to Enhance the Live Festival Experience

    REGGIE Awards   May 11, 2023  

    Gopuff partnered with the Electric Daisy Carnival to introduce the first-ever campground delivery service and drive downloads of its app.

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  • How SurveyMonkey Convinced Business Owners to Give Customers What They Want

    REGGIE Awards   May 11, 2023  

    SurveyMonkey created a brand awareness campaign leveraging CTV, digital, social, podcast integrations, and influencers to encourage business leaders to listen to their customers.

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  • Inside RAGÚ’s Cook Like a Mother Campaign

    REGGIE Awards   May 11, 2023  

    RAGÚ reenergized millions of Americans who were burnt out on cooking from the pandemic, providing much-needed meal inspiration. By helping people step up to the stove and handle supper with ease, RAGÚ showed that anyone can “Cook Like a Mother,”no matter who you are or how full your plate is.

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  • Pilk and Cookies: A Pepsi Twist on a Holiday Tradition

    REGGIE Awards   May 11, 2023  

    During the holidays, Pepsi invited fans to give Santa’s milk and cookies an upgrade with a surprising and naughty twist of Pilk and Cookies. Pepsi partnered with Lindsay Lohan to deliver a great way to celebrate the holidays unapologetically with a new and delicious way to enjoy Pepsi.

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  • Combating Gender Norms with Shaving Skincare

    REGGIE Awards   May 9, 2023  

    In a world that’s more divided than ever, there’s one thing we have in common: body hair. The eos campaign features diverse creators who show off their shaving prowess in unconventional ways. From hilarious to helpful, vulnerable to vivacious, the campaign normalizes women’s mustaches, treasure trails, and toe fluff.

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  • How This Organization Created Community Again

    REGGIE Awards   May 9, 2023  

    Nothing displays COTA’s commitment to the Columbus community quite like the On the Line video series. In 2022, COTA released 19 episodes showing customers how to ride COTA to different businesses and organizations “on the line,” helping to reintroduce and reinvigorate community culture and support network after the pandemic.

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