REGGIE Awards
-
How HBO Brought House of the Dragon's Civil War into Our World
REGGIE Awards June 2, 2025After a two-year hiatus, HBO needed to re-establish House of the Dragon in the cultural conversation ahead of its Season 2 premiere. The "Raise Your Banners" campaign brought the show's central conflict between rival factions into the real world through a strategic blend of CGI and physical installations at iconic global landmarks.
view -
How Hellmann’s Partnered with an NFL QB to Turn Mayo into a Game Day Essential
REGGIE Awards June 2, 2025Hellmann’s was able to partner with NFL quarterback Will Levis on a well-executed social media content strategy that included custom recipes and engaging videos to reverse an ongoing trend of the brand struggling with sales during the fall season.
view -
Neo City — Immersive Gaming Meets Reality Show
REGGIE Awards June 2, 2025State Farm created "Gamerhood: Neo City" — the world's first all-things gaming tournament that combined reality show elements with both digital and physical gameplay.
view -
How This Brand Positioned its Foundation as the Solution for V-Day Hickeys
REGGIE Awards May 30, 2025Cover FX launched its “Hickey Magic” campaign, enlisting the help of 17 diverse creators to position its Total Cover Cream Foundation as the solution to tackle Valetine’s Day hickeys.
view -
MAX Celebrates the LGBTQ Community with House of Drag
REGGIE Awards May 30, 2025Max launched “House of Drag,” a fully immersive activation, combining strategic partnerships, dynamic programming, and community advocacy to deliver an unforgettable Pride experience while amplifying the themes of House of the Dragon.
view -
Repositioning a Legacy Brand for the AI Era
REGGIE Awards May 30, 2025To debut its InSight DXP platform, Iron Mountain executed a dynamic multi-channel campaign reframing it as a digital leader, resulting in strong engagement, pipeline growth, and brand reappraisal.
view -
Avocados From Mexico Builds AI Guac Chef
REGGIE Awards May 29, 2025Avocados From Mexico launched GuacAImole, the first multimodal AI tool for guacamole creation. Using GPT-4, DALL·E 3, and image inputs, it delivered endless recipe possibilities, engaging consumers while driving avocado demand and brand awareness around the Super Bowl — the biggest guac-eating event of the year.
view -
Unilever Targets Consumers’ "Wants" Instead of "Needs" at Walgreens
REGGIE Awards May 29, 2025Unilever partnered with Walgreens to target consumers’ "wants" instead of "needs" with a curated goody bag.
view -
White Claw Hosts AR Festival Featuring Charli XCX
REGGIE Awards May 29, 2025Using augmented reality technology, White Claw hosted a music festival featuring the pop artist Charli XCX to increase brand relevance among millennials and gen Z.
view -
How Canadian Red Cross Transformed High-Value Donor Engagement
REGGIE Awards May 28, 2025The Canadian Red Cross created a dynamic summer campaign targeting its most valuable supporters — donors who give $500 or more — by focusing on their unique motivations and preferences.
view -
How Ford and Eminem Reignited Detroit
REGGIE Awards May 28, 2025Ford redefined itself as an innovation leader by transforming Detroit’s abandoned Michigan Central Station into a global mobility hub. Through a blockbuster concert, immersive museum, and inclusive summit, Ford rallied the community, attracted $1 billion in investment and reshaped perceptions of the brand and city.
view -
How Kiehl’s Tackled Plastic Waste on Mount Everest
REGGIE Awards May 28, 2025“Don’t Rebuy, Just Refill” was a global sustainability campaign inviting Kiehl customers to opt for more responsible consumption behaviors by using an Ultra Facial Cream refill pouch to reduce plastic waste.
view -
Toyota Uses AI for Personalized CRM Strategy
REGGIE Awards May 27, 2025Toyota used AI to send personalized marketing messages to create brand loyalty and consumer retention.
view -
Toyota Utilizes Original Anime Series to Connect with Asian American Gen Z Consumers
REGGIE Awards May 27, 2025Toyota created an anime series featuring its GR racing series to connect with Asian American youthToyota used AI to send personalized marketing messages to create brand loyalty and consumer retention.
view -
Turning Sunscreen Application into Scoliosis Detection
REGGIE Awards May 27, 2025Competing against much larger hospital systems with greater brand recognition and higher spending power, Akron Children's created SpineScreen — the world's first sunscreen that doubles as a scoliosis screening tool. By transforming a routine summer activity (applying sunscreen) into an opportunity for parents to check for signs of scoliosis.
view -
Call of Duty Uses Beloved Character for Launch of New Game
REGGIE Awards May 26, 2025Call of Duty brought back a beloved video game character for a media takeover to promote its new game.
view -
How L.L. Bean Partnered with a Local Embroidery Boutique to Own New York Fashion Week
REGGIE Awards May 26, 2025To help its brand feel more modern and chic, L.L. Bean partnered with a boutique embroidering shop to allow New York Fashion Week journalists, influencers, and attendees to decorate their own L.L. Bean tote bags, putting a fresh spin on a traditional look.
view -
How Nationwide Children’s Hospital Drove More Donations Through an Experiential Light Show
REGGIE Awards May 26, 2025Nationwide Children’s Hospital developed a campaign that leveraged an onsite light show, which was triggered when new donations came to the organization, delighting patients and donors alike and driving a significant increase in funding and corporate sponsorships.
view -
How Kleenex Used Data to Capitalize on Peak Sales Periods
REGGIE Awards May 23, 2025To capitalize on the opportunity to connect with consumers when they are most likely to need tissues, Kleenex developed a data-driven personalization approach to its marketing, which increased relevance and drove higher engagement and stronger brand results.
view -
Ram Collaborates with ‘Twisters’ Reboot for its New Truck
REGGIE Awards May 23, 2025Ram featured its new truck in the reboot of “Twisters” and throughout the movie’s promotion.
view