Video Library
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How New Technology Is Shaping the Consumer Experience
Conference Session Videos March 16, 2023With the popularization of several new technologies, 2023 will reshape the way companies operate and consumers respond. In this video, Accenture shared how trends such as artificial intelligence, the metaverse, and tokenization will shift power dynamics between businesses and their customers.
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Is Artificial Intelligence Going to Take Your Job?
Soundbites March 16, 2023Is there a future where artificial intelligence technologies like ChatGPT replace marketers entirely? Katrin Ribant, CEO at Multifaktorial and technology expert, shared her opinion on the matter.
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Navigating the Marketing Industry During Economic Uncertainty
Conference Session Videos March 16, 2023In this video, Insider Intelligence’s Jeremy Goldman shared six insights on how marketers can respond to a shifting landscape based on emerging trends in consumer behaviors.
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Technology, Entertainment, and Content Engagement: Paramount Global on the Future of Storytelling
Conference Session Videos March 16, 2023As technology has advanced to continually evolve the way Hollywood tells stories and engages their audiences, leaders in the entertainment industry are constantly monitoring and investigating the most intriguing technologies that will grab the attention of the next generation of consumers.
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Trends Influencing Commerce
Conference Session Videos March 16, 2023Consumers now have more ways than ever before at their disposal on where to shop, what to buy, and how to receive their orders. In this video, learn what behaviors to expect from brands, retailers, and consumers.
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Here’s Why Hilton Had to Go Away from ROAS to Succeed with Media Mix Modeling
Soundbites March 15, 2023Representatives from Hilton explain why a shift away from ROAS and toward ROI as their measurement North Star was critical to the success of the brand’s media mix modeling program.
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Navigating High Anxiety: What Marketers Need to Know About Gen Z and Millennial Moms
Webinar Rewinds March 15, 2023In this webinar, Everyday Health Group's Dominique De Lope, senior manager of trade insights, shared the most significant factors driving moms' high anxiety, the impact of shifting societal expectations and ideals, and how marketers can position themselves as true parenting allies.
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Privacy in Digital Advertising: Opt-Out Rights and Contracting Requirements
Webinar Rewinds March 14, 2023In this webinar, Squire Patton Boggs Partner Kyle Fath and Senior Associate Niloufar Massachi offered practical guidance for brands in respect to analyzing common digital advertising use cases and complying with the contracting obligations under the 2023 state privacy laws.
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CEO Consultant: Purpose-Driven Brands Don’t Exist
Podcast Clips March 13, 2023Using the contradicting missions of a couple Unilever brands as an example, Dev Patnaik, CEO of Jump Associates and trusted advisor to CEOs, explains why he doesn’t believe purpose exists at the brand level.
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MarTech Implementations with Purpose — How to Achieve Mutual Success Deploying Technology
Webinar Rewinds March 9, 2023For decades business professionals have sought out third-party software solutions to help their business function more efficiently and effectively. Speakers from Decideware discussed the nuts and bolts behind expert MarTech software implementations, regardless of what aspect that tool seeks to manage.
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Four Tips for Discovering Your Own Brand Purpose
Podcast POVs March 8, 2023Beyond Profit host Ken Beaulieu shares four tips that will simplify the purpose discovery process and help marketers build a more endearing brand.
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Maximizing the Value of Media Investments: Complementing Free Donated Media with Other Media
Webinar Rewinds March 8, 2023Nonprofits can gain millions of dollars of free media value through Public Service Announcement (PSA) media distribution. In this webinar, our panel of industry experts discussed the importance of PSA media in conjunction with other media forms to maximize results.
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Tokenization and the Future of Brand Marketing: Building the Next Phase of Consumer Engagement
Webinar Rewinds March 8, 2023In this webinar, Matt Wurst revisits established strategic frameworks and principles and demonstrates how these new tools and platforms enable brands to reclaim ownership of their content, data, and relationship with consumers.
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Why Balancing the Marketing Mix is Critical During Economic Uncertainty
Podcast Clips March 7, 2023Nicole Balsam, associate partner and head of brand and digital at Eastward Partners, joined the Champions of Growth podcast to issue a warning about pulling back on investments in brand building when faced with economic uncertainty.
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Why Business Transformation Is an Ongoing Exercise — Not a Singular Moment
Podcast Clips March 7, 2023On the Marketing Futures podcast, Tameka Vasquez, futurist and founder of the Future Quo, explains why business transformation is an ongoing process rather than just a single moment in time.
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Three Ways Marketers Can Level Up Their Video Game Advertising
Podcast POVs March 4, 2023Marketing Futures host Mike Berberich outlines just how massive the gaming audience is, some ways these individuals actually embrace advertising, and three ways marketers can level up their in-game advertising.
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Mastercard and McCann NY: ANA/4A's Client-Agency Relationship Forum
Webinar Rewinds March 2, 2023In this first webinar in the Client-Agency Relationship Forum series, representatives from the ANA and 4A’s, joined by representatives from Mastercard and McCann New York, explored areas of the search process where there is room for improvement.
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The Promise of Hyper-Personalization Realized
Webinar Rewinds March 1, 2023In this webinar, hear from a leading financial services organization-turned-fintech that transformed from a referral-based business to having 50% of law firm sales generated digitally, through hyper-personalized content marketing in just two years.
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Hitting Pause: Why Streaming Depends on New Ad Formats
Webinar Rewinds February 23, 2023In order to break through a crowded and changing media landscape, brands must continue to embrace new ways to keep viewers and consumers engaged. In this webinar, Matt Van Houten and Ariella Astion from DIRECTV Advertising explored why continuous innovation is table stakes for advertisers to win big.
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"You Should Smile More" and Other Little Things that Don't Belong at Work
Conference Session Videos February 22, 2023In this video, hear from a group of C-suite women, who all rose to senior leadership at PepsiCo, and now are board directors, advisors, and executive coaches, shining a light on the small indignities and barriers that women face every day in the corporate workplace — and what to do about it.
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