Video Shorts
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Why Is Most Ad Creative So Terrible? | On Scope
Podcast Clips August 19, 2025Rethink COO and Partner Caleb Goodman explains why most ad creative is really bad and offers an unexpected solution to the problem.
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Four Smart Ways to Improve Your Customer Loyalty Program
POVs August 8, 2025Explore effective strategies to elevate your customer loyalty program in today’s fast-paced, attention-starved world. From real-time engagement and AI-powered personalization to purpose-driven rewards and fraud prevention, this POV video breaks down how brands can build customer loyalty that lasts.
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Avoiding Burnout for Marketers: How to Keep Up Without Getting Overwhelmed
POVs August 7, 2025Marketing moves fast, but burnout moves faster. In this installment of The POV, we break down five practical strategies to help marketers stay energized, focused, and effective without getting overwhelmed.
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Business Leaders Know We’re on the Wrong Path | On Scope
Podcast Clips August 7, 2025Simon Mainwaring, founder and CEO of We First, says that business leaders have been suffering privately for years while being publicly complicit in behavior that harms everyone, “politing” their way to total oblivion.
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How to Develop a “We First” Mindset | On Scope
Podcast Clips August 7, 2025Simon Mainwaring says the solution to avoiding total annihilation as a species is to bring the business mindset from “me” to “we.” He shares some tips for how to do that at scale across your organization.
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Neglecting Neurodivergent Individuals Will Leave Your Business Behind | On Scope
Podcast Clips August 7, 2025On Scope host Mike Berberich and show producer Ryan Dinger discuss new research that reveals how creative industries — including marketing — are undervaluing neurodivergent talent, putting long-term business growth in peril.
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Three Core Characteristics of Effective Leadership in 2025 | On Scope
Podcast Clips August 7, 2025We First Founder and CEO Simon Mainwaring says we’re on the cusp of a business renaissance, if we want to be. To fulfill that vision, leaders must embrace crisis management, back out of the future, and re-position challenges as marketplace opportunities.
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Budget Cut Survival Guide: Thriving When Marketing Dollars Shrink
POVs July 29, 2025With budgets being slashed, marketers are feeling the pressure to produce more with less. But hope is not all lost. With these tips, your team can maximize the budget you do have and knock your marketing out of the park.
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Do Agency Reviews Cost More Than They’re Worth? | On Scope
Podcast Clips July 29, 2025Bruno Gralpois, co-founder of Agency Mania Solutions, explains why agency reviews are much more costly than they seem, with many under-the-surface expenses that don’t come into consideration when a brand decides to conduct a review.
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Signs It’s Time for an Agency Review | On Scope
Podcast Clips July 29, 2025Bruno Gralpois, co-founder of Agency Mania Solutions, discusses how brand-side marketers can know that it is truly time for an agency review, outlining his four-step process for conducting a comprehensive evaluation.
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Why Do Brands Spam Agency Reviews? | On Scope
Podcast Clips July 29, 2025Bruno Gralpois, co-founder of Agency Mania Solutions, shares his thoughts on why brands seem to view agency reviews as a go-to move, citing the four major causes he sees.
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How CMOs Can Survive the C-Suite Hunger Games
POVs July 27, 2025The modern C-suite looks less like a leadership team and more like separate factions going to war. It’s a battle for budget and resources and if the CMO and other marketers don’t adapt, they’re likely to get left behind.
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Mike’s Favorite Brand Redemption Story | On Scope
Podcast Clips July 23, 2025Fresh off covering an ANA Magazine story on how brands bounce back when something goes wrong, On Scope host Mike Berberich and show producer Ryan Dinger shared examples of their favorite brand comeback stories.
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The Difference Between an Observation and an Insight | On Scope
Podcast Clips July 23, 2025Marketers often seem to mistake a data observation for an insight. Luckily, Stephani Estes, chief media officer at Goodway Group, shared the perfect definition of what a true insight is during an appearance On Scope.
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What Marketers Misunderstand About Data | On Scope
Podcast Clips July 23, 2025With an extensive history working in data analysis, Goodway Group’s Stephani Estes has found that most marketers seem to get the same thing wrong when it comes to data and how they approach it. She shared what that is during an appearance on the On Scope podcast.
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What Relay Races Teach Us About Busting Silos | On Scope
Podcast Clips July 23, 2025Using a couple clever metaphors, Goodway Group’s Stephani Estes shared her thoughts on how marketers can break down silos and effectively communicate with stakeholders across all parts of the organization.
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Why Playing It Safe Is the Real Risk | On Scope
Podcast Clips July 23, 2025Many marketers seem to understand the risks of playing it safe. The C-suite on the other hand, not so much. But those executives can learn, especially when marketers follow these internal communication tips from Goodway Group’s Stephani Estes.
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AI and The Marketing Reset Opportunity | On Scope
Podcast Clips July 14, 2025Hubspot’s Scott Brinker shared how he believes AI is presenting marketing teams the opportunity to completely reshape and revolutionize their practice.
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Is Fact Checking the Next Frontier in the AI Takeover? | On Scope
Podcast Clips July 14, 2025As X, formerly Twitter, rolls out AI-powered community notes, On Scope host Mike Berberich and Ryan Dinger discuss the potential benefits and repercussions, including what AI-powered fact checking might mean for brand reputation.
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The Best AI Strategy? Empower Every Employee | On Scope
Podcast Clips July 14, 2025According to Scott Brinker, the “Godfather of MarTech,” companies that embed AI across teams and empower all employees to become super users will outpace those that centralize the technology within certain roles or silos.
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