Looking Forward — How Pernod Ricard Plans to Re-Approach Sponsorships and Experiential in a New World | Event Recaps | All MKC Content | ANA

Looking Forward — How Pernod Ricard Plans to Re-Approach Sponsorships and Experiential in a New World

Marketers from Pernod Ricard shared how they used the period of disruption caused by the pandemic to evaluate their approach to sponsorship and experiential activations.