The Value Equation: How to Get the Most Value from Your Agency | Event Recaps | All MKC Content | ANA

The Value Equation: How to Get the Most Value from Your Agency

In this session, learn why Fig Agency CFO and Partner Richard Tan believes the approach to agency engagements needs to evolve for today's world. He outlined several ways for both brands and agencies to adjust their approach to their partnerships that will be mutually beneficial and generate more value.