CTV Runs on Targeting: The Data-Driven Strategies You Need to Know | Event Recaps | All MKC Content | ANA

CTV Runs on Targeting: The Data-Driven Strategies You Need to Know

Nonprofits need to meet their potential donors where they are – watching CTV. Richard Geiger from Data Axle walks through the sophisticated targeting that makes this channel truly unique and explores how nonprofits can build out high-converting audiences through effective modeling and segmentation techniques.