The Power of Focus: Choosing the Right “Starter” for Panera Bread
Like any good baker will tell you, the heart of any bread lies in its starter, the central ingredient. To crystalize what Panera is as a brand meant grounding itself in its starter and expressing that creatively with the same energy and vibrancy that goes into each recipe. For Panera, and VP of brand building, Drayton Martin, that means going back to where it all began — generosity.
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