What’s Next in Omnichannel — Personalization and Measurement Offline and Online | Event Recaps | All MKC Content | ANA

What’s Next in Omnichannel — Personalization and Measurement Offline and Online

Ray Van Iterson, manager of marketing strategy at USPS, provided insights on why combining online and offline efforts gives marketers the highest chance for success and shared some tips on how to best integrate digital and analog channels into one campaign.