Six Tips for Optimizing Partnerships and Adopting New Technology | Event Recaps | All MKC Content | ANA

Six Tips for Optimizing Partnerships and Adopting New Technology

The ANA’s 2023 Brand Masters Conference convened a panel featuring representatives from Frito-Lay, the agency OMD, and social media platform Snapchat. Panelists shared insights on how to make the most of new technology such as AR and how to make the most of agency and platform partnerships.