Six Tips for Optimizing Partnerships and Adopting New Technology | Conference Session Videos | Event Video | All MKC Content | ANA

Six Tips for Optimizing Partnerships and Adopting New Technology

This panel featured representatives from Frito-Lay, the agency OMD, and social media platform Snapchat. In this video, they shared insights on how to make the most of new technology such as AR and how to make the most of agency and platform partnerships.