Spectrum Reach: Using Generative AI to Create Personalized TV Commercials | Event Recaps | All MKC Content | ANA

Spectrum Reach: Using Generative AI to Create Personalized TV Commercials

The advertising industry is constantly evolving, and AI is taking it to a whole new level. Timm Chiusano at Spectrum Reach guides marketers through the history of the use of AI in advertising and demonstrates the current technology being used.