Environmental, Social, Governance (ESG) Advertising

Executive Summary

The marketing of Environmental, Social and Governance (ESG) messaging has created legal challenges for brands and agencies. Our panel examines the latest enforcement activity, trends in self-regulation, and the Federal Trade Commission (FTC) process of revising its Green Guides. We explore practical guidance for ESG initiatives including the marketing of "Net Zero," product health and safety claims, ingredient-sourcing, "clean" label, and aspirational claims.

David Mallen
Co-Chair, Advertising Disputes; Chair, Retail and Consumer Brands
Loeb & Loeb LLP

Kristen Klesh
Loeb & Loeb LLP

CLE Materials

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