Environmental, Social, Governance (ESG) Advertising
Executive Summary
The marketing of Environmental, Social and Governance (ESG) messaging has created legal challenges for brands and agencies. Our panel examines the latest enforcement activity, trends in self-regulation, and the Federal Trade Commission (FTC) process of revising its Green Guides. We explore practical guidance for ESG initiatives including the marketing of "Net Zero," product health and safety claims, ingredient-sourcing, "clean" label, and aspirational claims.
Speakers:
David Mallen
Co-Chair, Advertising Disputes; Chair, Retail and Consumer Brands
Loeb & Loeb LLP
Kristen Klesh
Partner
Loeb & Loeb LLP
CLE Materials
- Session Presentation
- ASA Ruling on HSBC UK Bank plc
- NAD 2022 Environmental Digest
- Statement of Chair Lina M. Khan Regarding the Regulatory Review of the Guides for the Use of Environmental Marketing Claims Commission: File No. P954501
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