ANA Law 1-Day Conference, Hosted by Loeb & Loeb LLP

This ANA 1-Day Conference on advertising and marketing law will focus on the evolving landscape for 2023 and beyond. Speakers will drill down on where we may see – and have already seen – increased federal regulation, the important areas of focus for regulators and legislators, the impact of developing technologies on the advertising and marketing industry, and the top legal issues on the minds of advertisers and agencies as they plan for this year and the future. CLE credit will be offered.

when

Start: Wednesday, April 26, 2023 at 11:00am

End: Wednesday, April 26, 2023 at 3:15pm

WHERE

Loeb & Loeb LLP
345 Park Avenue
New York, NY 10154

Registration Pricing

	Client-Side Tier	Platinum Tier	Gold Tier	Silver Tier	Individual	Nonmember
Registration
IN-PERSON	Client-Side Tier $0	Platinum Tier $100	Gold Tier $250	Silver Tier $350	Individual N/A	Nonmember N/A
VIRTUAL	Client-Side Tier $0	Platinum Tier $49	Gold Tier $99	Silver Tier $149	Individual N/A	Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net

Agenda

TIME	EVENT DETAILS	LOCATION
Wednesday, April 26, 2023
11:00am - 11:10am	WELCOME REMARKS
11:10am - 11:50am	AI PLATFORMS - UNDERSTANDING AND NAVIGATING LEGAL RISKS IN CREATING ADVERTISING AND ENTERTAINMENT Learn how to identify potential legal issues, develop strategies to mitigate risk, and gain insight into the latest developments in the legal landscape. Get the tools you need to protect your business and stay ahead of the curve. Ryan Martin Associate Loeb & Loeb LLP Maura Cardani Associate General Counsel, Commercial Legal & Business Affairs, Americas Wunderman Thompson
11:50am - 12:30pm	THE PEOPLE V. SEPHORA: HOW THE FIRST CALIFORNIA CONSUMER PRIVACY ACT ENFORCEMENT DECISION COULD INFLUENCE YOUR ADVERTISING ACTIVITIES The California Office of the Attorney General (OAG) entered into a settlement agreement with Sephora following an investigation into Sephora’s consumer privacy practices, including its collection, use, and sale of consumers’ online activities and other personal information. Sephora agreed to pay over $1 million in penalties and submitted to injunctive relief, including ongoing supervision by the OAG. This program will explore the marketing techniques that captured the OAG’s attention and the broad impact of the California Consumer Privacy Act on the collection, use, and sale of customer information across the country. You’ll leave this session with an overview of lessons learned from the OAG enforcement action and an understanding of how your company may need to adapt its marketing methods to comply with the CCPA and avoid the OAG’s scrutiny now that the CCPA’s notice and cure provisions have expired. Panel TBD
12:30pm - 1:00pm	LUNCHEON
1:00pm - 1:40pm	IMMERSIVE, CONNECTED, DECENTRALIZED: THE PROMISE AND DISRUPTION OF WEB3 This presentation will discuss various promises and challenges presented by the immersive experiences made possible by Web3 (like the metaverse), including privacy and data collection considerations, intellectual property ownership and licensing in light of the decentralized nature of blockchain technology, and advertising and regulatory developments (including dark patterns, loot boxes, cyber scams) Melanie Howard Chair, Intellectual Property Protection; Chair, Luxury Brands; Deputy Chair Loeb & Loeb LLP Nerissa McGinn Partner Loeb & Loeb LLP Robyn Mohr Senior Counsel Loeb & Loeb LLP
1:40pm - 2:20pm	SESSION 4 Panel TBD
2:20pm - 2:30pm	BREAK
2:30pm - 3:10pm	ENVIRONMENTAL, SOCIAL, GOVERNANCE (ESG) ADVERTISING The marketing of Environmental, Social and Governance (ESG) messaging has created legal challenges for brands and agencies. Our panel will examine the latest enforcement activity, trends in self-regulation and the Federal Trade Commission (FTC) process of revising its Green Guides. We will explore practical guidance for ESG initiatives including the marketing of “Net Zero”, product health & safety claims, ingredient-sourcing, “clean” label, and aspirational claims. David Mallen Co-Chair, Advertising Disputes; Chair, Retail & Consumer Brands Loeb & Loeb LLP Kristen Klesh Partner Loeb & Loeb LLP
3:10pm - 3:15pm	CLOSING REMARKS

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.