ANA Law 1-Day Conference, Hosted by Loeb & Loeb LLP (In-Person & Virtual) | 1-Day Conferences | ANA

ANA Law 1-Day Conference, Hosted by Loeb & Loeb LLP (In-Person & Virtual)

This event is over.

This ANA 1-Day Conference on advertising and marketing law will focus on the evolving landscape for 2023 and beyond.  Speakers will drill down on where we may see – and have already seen – increased federal regulation, the important areas of focus for regulators and legislators, the impact of developing technologies on the advertising and marketing industry, and the top legal issues on the minds of advertisers and agencies as they plan for this year and the future.  CLE credit will be offered.


Agenda

TIME EVENT DETAILS LOCATION
Wednesday, April 26, 2023
11:00am
- 11:10am

WELCOME REMARKS

11:10am
- 11:50am

AI PLATFORMS - UNDERSTANDING AND NAVIGATING LEGAL RISKS IN CREATING ADVERTISING AND ENTERTAINMENT

Learn how to identify potential legal issues, develop strategies to mitigate risk, and gain insight into the latest developments in the legal landscape. Get the tools you need to protect your business and stay ahead of the curve.

Ryan Martin
Associate Loeb & Loeb LLP
Maura Cardani
Associate General Counsel, Commercial Legal & Business Affairs, Americas Wunderman Thompson
William Clark
Assistant General Counsel, Licensing Shutterstock, Inc.
View Event Recap and Related Materials
11:50am
- 12:30pm

THE PEOPLE V. SEPHORA: HOW THE FIRST CALIFORNIA CONSUMER PRIVACY ACT ENFORCEMENT DECISION COULD INFLUENCE YOUR ADVERTISING ACTIVITIES

The California Office of the Attorney General (OAG) entered into a settlement agreement with Sephora following an investigation into Sephora’s consumer privacy practices, including its collection, use, and sale of consumers’ online activities and other personal information.  Sephora agreed to pay over $1 million in penalties and submitted to injunctive relief, including ongoing supervision by the OAG. This program will explore the marketing techniques that captured the OAG’s attention and the broad impact of the California Consumer Privacy Act on the collection, use, and sale of customer information across the country. You’ll leave this session with an overview of lessons learned from the OAG enforcement action and an understanding of how your company may need to adapt its marketing methods to comply with the CCPA and avoid the OAG’s scrutiny now that the CCPA’s notice and cure provisions have expired.

Lynn Parker Dupree
Partner Finnegan, Henderson, Farabow, Garrett & Dunner, LLP
Rebecca MacVittie
General Counsel NewStore
Lindsay Lennon Vogel
Lead U.S. Counsel Bumble
Margaret Esquenet
Partner Finnegan, Henderson, Farabow, Garrett & Dunner, LLP
View Event Recap and Related Materials
12:30pm
- 1:00pm
LUNCHEON

1:00pm
- 1:40pm

IMMERSIVE, CONNECTED, DECENTRALIZED: THE PROMISE AND DISRUPTION OF WEB3

This presentation will discuss various promises and challenges presented by the immersive experiences made possible by Web3 (like the metaverse), including privacy and data collection considerations, intellectual property ownership and licensing in light of the decentralized nature of blockchain technology, and advertising and regulatory developments (including dark patterns, loot boxes, cyber scams)

Melanie Howard
Chair, Intellectual Property Protection; Chair, Luxury Brands; Deputy Chair Loeb & Loeb LLP
Nerissa McGinn
Partner Loeb & Loeb LLP
Robyn Mohr
Senior Counsel Loeb & Loeb LLP
Eyvonne Mallett
Of Counsel Loeb & Loeb LLP
View Event Recap and Related Materials
1:40pm
- 2:20pm

UNLEASHING A NEW TECHNOLOGY CONSUMER PROTECTION AGENDA

Almost two years into FTC Chair Khan’s tenure, many of the pieces are falling into place, giving us a better understanding of how the agency, under her leadership, will address current and emerging tech issues. From privacy cases that create new standards for the sharing of health data to rulemakings that have the potential to closely control how many transactions occur online to policy statements that set expectations about AI claims, the pieces are coming together. Hear our panelists discuss where things stand and where things may be heading.

Daniel Kaufman
Partner BakerHostetler
Linda Goldstein
Partner BakerHostetler
View Video and CLE Materials
2:20pm
- 2:30pm
BREAK

2:30pm
- 3:10pm

ENVIRONMENTAL, SOCIAL, GOVERNANCE (ESG) ADVERTISING

The marketing of Environmental, Social and Governance (ESG) messaging has created legal challenges for brands and agencies. Our panel will examine the latest enforcement activity, trends in self-regulation and the Federal Trade Commission (FTC) process of revising its Green Guides.  We will explore practical guidance for ESG initiatives including the marketing of “Net Zero”, product health & safety claims, ingredient-sourcing, “clean” label, and aspirational claims.

David Mallen
Co-Chair, Advertising Disputes; Chair, Retail & Consumer Brands Loeb & Loeb LLP
Kristen Klesh
Partner Loeb & Loeb LLP
View Videos and CLE Materials
3:10pm
- 3:15pm

CLOSING REMARKS


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.