Defining Emissions Scopes 1, 2, and 3 and Assessing Programmatic Media’s Environmental Impact
A May 2023 meeting of the ANA’s Sustainability Committee convened a panel featuring Andy Batkin, CEO at Duration Media, and John Osborn, director at Ad Net Zero. The panel defined Scope 1, 2, and 3 emissions and examined the environmental harm done by programmatic media buying.
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