The Five Investments Marketers Need to Make to Prepare for Their New Data Reality | Event Recaps | All MKC Content | ANA

The Five Investments Marketers Need to Make to Prepare for Their New Data Reality

During a session at the ANA’s 2023 Data and Technology Conference, Brad Feinberg of Molson Coors explained how his organization is adapting to the proliferating demands for new data and related technologies and processes by making strategic investments in five key areas.