Strategies for Minimizing Litigation and Regulatory Risks When Maximizing New and Emerging Marketing Technologies, Including Adtech and AI | Event Recaps | All MKC Content | ANA

Strategies for Minimizing Litigation and Regulatory Risks When Maximizing New and Emerging Marketing Technologies, Including Adtech and AI

Executive Summary

Technology continues to transform the advertising landscape as companies increasingly turn to AdTech and generative AI to support their business growth and marketing efforts. However, the growing use of these technologies has led to a watershed of class action litigation and regulatory scrutiny likely to shape how marketers can use these technologies in the future. Get an update on the hottest litigation and regulatory trends involving AdTech and AI, and learn practical and innovative strategies to share with your marketing clients to help reduce the current risks.

Speakers:
Sarah La Voi
Partner
BakerHostetler LLP

Bethany Lukitsch
Partner
BakerHostetler LLP

Kimberly Wong
Senior Corporate Counsel, Brands, Privacy and Digital
Kellanova

CLE Materials

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