ANA Programmatic Media Supply Chain Transparency Study and the Benefits of In-Housing | Event Recaps | All MKC Content | ANA

ANA Programmatic Media Supply Chain Transparency Study and the Benefits of In-Housing

In December 2023, the ANA released the complete Programmatic Media Supply Chain Transparency Study. The key conclusion — about one-quarter of programmatic spend is wasted. This session covered broad learnings from the study and deeper insights on in-housing.