Break the Mold, Steal the Show — How Stagwell's Sport Beach Disrupted the Experience Landscape at Cannes Lions | Event Recaps | All MKC Content | ANA

Break the Mold, Steal the Show — How Stagwell's Sport Beach Disrupted the Experience Landscape at Cannes Lions

Stagwell's Sport Beach transformed the experiential marketing landscape at Cannes Lions, creating an innovative blend of business and recreation that attracted thousands of attendees and generated billions in earned media impressions.